Digital Communities

By: Mollie Quinn, Tommy Hart and Heather Meek

How Ideas Travel in a Community

• Network structure and composition play a role in the community’s ability to support its members.

• Whether online or offline, a community has a culture that includes shared knowledge, myths, norms and language.

Social Media Marketing, Tuten & Solomon

Memes

• A meme is a snippet of cultural information that spreads person to person until eventually it enters the general consciousness.

• These snippets can include songs, phrases, ideas, slang words, fashion trends or shared behaviors.

Social Media Marketing, Tuten & Solomon

Are there any memes you have seen on any social media that have

stood out to you?

Some popular memes through the years

http://www.pcworld.com/article/211994/the_8_most_memorable_facebook_memes.html

http://www.pcworld.com/article/211994/the_8_most_memorable_facebook_memes.html

Group Influences

Opinion Leader

• Individual who is able to influence a persons attitudes and beliefs.

• This can be anyone with knowledge about a certain topic such as, a business, company, a person, product, or a community.

• Possess expert, reward, and authority power.

Social Media Marketing, Tuten & Solomon

Group Influence

• Two-step flow model of influence. • Small group of influencers communicate with the

opinion leader then create “cascades” of information.• People are able to connect with people through LinkedIn

who share common interests, and with people that know someone that will help them in finding a career.

• Connecting with many people on LinkedIn is a way to build a professional profile that will benefit you in finding a job. You will also be able to help others by helping them connect with someone that you know that can assist them.

Social Media Marketing, Tuten & Solomon

LinkedIn

• LinkedIn is an online community.• LinkedIn is an influence Network.• People connect with other people through

LinkedIn.• Connecting with people through LinkedIn are

who important for professional success.

Social Media Marketing, Tuten & Solomon

LinkedIn: Helping B2B Marketers Build Relationships That Matter

• LinkedIn offers Identity, Networks, and Knowledge

• The importance of group influence through an online community

• Personal relationships

http://marketing.linkedin.com/blog/linkedin-helping-b2b-marketers-build-relationships-that-matter/

Social Capital

What Is Social Capital?

• Stems from the idea that affiliations from community relationships lead to resources that can be traded for other things.

• These “resources” are called Social Capital.• Golf Course Example• LinkedIn– Connections– References– Job Posting

http://www.youtube.com/watch?v=1tPQ-xOLSSE

Elements of Bourdieu: Social Capital in the Funny Pages

Online Gated Communities

• Selectively allow access to only certain people.• Offer a high degree of social capital.• Summitas Example– National Security Agency-level encryption– $7,500 annual fee– Send email, store/share documents, set up private

social networks– https://www.summitas.com/

Work Cited

• https://www.youtube.com/watch?v=1tPQ-xOLSSE

• http://www.learnvest.com/2013/02/this-gated-community-is-entirely-online/

• https://www.summitas.com/• https://www.google.com/search?q=linkedin&

es_sm=93&source=lnms&tbm=isch&sa=X&ei=uetWVJaqEcPasAT46YHoDg&ved=0CAkQ_AUoAg&biw=1366&bih=643#imgdii=_

• https://www.google.com/search?q=linkedin&es_sm=93&source=lnms&tbm=isch&sa=X&ei=uetWVJaqEcPasAT46YHoDg&ved=0CAkQ_AUoAg&biw=1366&bih=643#tbm=isch&q=social+capital&imgdii=_

• https://www.google.com/search?q=summitas&espv=2&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ei=sexWVJTwIu_IsASSiIHACg&ved=0CAsQ_AUoAA