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This is a presentation for "Designing Learning in the Digital Age" on 25/10/12 about analysing the digital effectiveness of your organisation
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digitalcapability.com.au
Analysing the digital effectiveness of your organisation
Allison MillerVanguard Visions Consulting
Internet is a game changerBroken
Business Models:- Music
Industry, publishing,
media
From Push to Pull
From one to many to many to many
New ways of working:
Collaborative/networked
Open, personalised
Give to get (FB, TW, Gmail)
Industries to fly and fall in 2012 in Australia
Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
National Digital Economy Strategy
Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
What is your organisation’seCulture like?
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve
their information and communication technology (ICT) skills (Bowles, 2011)
“Culture may eat strategy for breakfast, but
when it comes to digital technology, competencies
eat culture for lunch”Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old thingssminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Undertake a digitally-enabled skills & competency analysis
Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things
www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)
Supporting a culture of ongoing development:
• PD• Performance Plans• Co-optition• Collaborative learning /
rewards• Room to make mistakes and
test new ideas
Creating an eCulture
What is your organisation’s:
• Digital presence• eCommerce
• Digital infrastructure
like?
Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook
Adwords
Creating an eBusiness
Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
eCommerce:• Online payments - PayPal, eBay
• Mobile phone payments & ATMs – CommBank Ka-ching
• Digitalisation of products/services - 3D printing, eBooks
• Booking appointments online - passports at AusPost, Eventbrite
• Reminders – SMS, Swarm
• Digitally reporting – mobile device forms, interactive PDFs
Creating an eBusiness
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023
Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs
Creating an eBusiness
What is your organisation’s
ePolicies & eProcedures like?
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Areas of digital policies considerations:
• HR• ICT • IP/copyright/Creative
Commons• Moral rights• Digital sovereignty • Spam• Privacy• Social media• Others?
Developing ePolicies & eProcedures
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
Financial & Sustainability considerations
• Finance - crowd sourcing finance – KickStarters
• Risk Management• Benchmarking and metrics
- data analytics• Sustainability - your digital
roadmap/strategy• Governance/Management• Review triggers
Implement and evaluate for digital success
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
• Develop an eBusiness Strategy/Action Plan
• Link to Business Plan/Strategic Goals
• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate
Develop your organisation’s digital roadmap