Content Marketing: 3 Tips to Making Content Stick

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Greg Secrist

Content Marketing:3 Tips to MakingContent Stick

@BKAContent / @GregSecrist

Greg SecristFounder & CEO1Founded in 2009Industry Leading Content ProviderService SEO Agencies & Enterprise CompaniesHand-picked & Experienced U.S. WritersDedicated Writing TeamsAccount ManagersCustom Content Creation

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Who are we?

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Why is good content so important?Statistics provided by: TMG Custom Media & Marketing Tech Blogof consumers feel better about a company that delivers custom contentcustomers prefer to learn about a company via articles instead of adsof consumers find custom content usefulGOODCONTENT

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

How do you create good content that sticks to readers?

?Understand Your Audience

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Tip #1

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Create customer personas to:Pinpoint who the target buyer isFind out what drives customer behaviorLearn how customers thinkUnderstand how and why they make buying decisionsLearn when they buy

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Focused content is more meaningful and useful to readers/customers.

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Tip #2Use Good SEONo keyword stuffingUse long tail keywordsGood title tags /H1,H2 etc.Image alt textInternal/external linkingMobile/tablet display

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Do links still matter in content?

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

"It turns out backlinks, even though theres some noise and certainly a lot of spam, for the most part are still areally reallybig win in terms of quality for search results.

Matt Cutts

Source: Google Webmaster HelpYes they do!

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Tip #3Answer QuestionsThink about Conversational Search terms when planning out content ideas

Create content that answers specific user questions

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Why is this so important?HummingbirdFocusing on the meaning behind search termsPaying more attention to each word within a queryMatching the meaning of a search with pages instead of just matching a few words

Hummingbird is:

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

DONT - Over-generalize content subject matter

DO - Be specific and focused with subject matter

Bad Example: An article on The history of roofing.Good Example: An article on The differences between three-tab and architectural shingles.Examples

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Answering specific questions gives content more meaning.

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

Making content stick is as easy as:Understanding Your Audience

Tip #1Using Good SEO

Tip #2Answering Questions

Tip #3

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

How can help?

Extensive specialized content experienceEasily handle high volumesDedicated writing teams produce consistent qualityOne point of contact via our managed servicesBuilt to instantly become the content extension of your agency/company

Content Marketing: 3 Tips to Making Content Stick@BKAContent / @GregSecrist

www.bkacontent.comTo learn more, visit us online atThanks for listening!or CALL 801-441-0737