Content Strategy Tips For 2015

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  • Content Network

    Content Strategy Tips & Tricks

    for 2015

    Engage Better. Rank Higher.

  • Table of Contents Welcome.. 4 Content Marketing: How it is changing...... 5 What The Experts Say.. 9 Why Content Must Be Qualitative...... 10 Our unique Q.U.E.S.T. guide. 17 The Rise of Content Marketing.... 19 Rising Budgets and Spending......... 24 Strategy and Distribution......... 30 Measuring ROI of Content Marketing. 35 Social Media Platforms.......... 39 Going Mobile. 47 Help Is At Hand!................................................................................. 54 Content Network..... 55

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • - Jonathan Perelman of Buzzfeed

    CONTENT IS KING BUT DISTRIBUTION IS QUEEN AND SHE WEARS THE PANTS

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • 2014 has been an amazing year for ContentNetwork, not only have we over-achieved our objectives, weve more than doubled in size and 2015 is already shaping up to be another cracker!

    Over the past few years weve gained invaluable experience helping brands big and small revolutionize how they source and publish engaging content to share with the audiences visiting their websites, blogs and social pages.

    Welcome

    This eBook is aimed to share some of the most valuable tips and tricks weve learnt along the way combining them with the latest industry statistics to help demonstrate exactly what this could mean for your business.

    Just like search engine optimization, content marketing and the benefits it can deliver can be applied to any business serious about online marketing.

    But dont just take our word for it, as youll see as you read on, these statistics all reinforce our belief that;

    Charlie McGhee, CEO, ContentNetwork

    The only content strategy that fails, is the one that stops!

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • This eBook highlights:exactly whats changed in the world of Content Marketing and which trends are driving online marketing forward in 2015,

    Specifically well look at: How to create and implement a Content Marketing strategy The importance of tracking the effectiveness of that strategy How to measure your ROI for the greatest impact of your efforts

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • This ebook will also cover: What this all means for Content Marketing in 2015 How our QUEST guide helps clients keep quality consistent How content benefits B2C and B2C in different ways How to utilize a social media for content distribution The ever growing need to be mobile device compatible

  • Content Marketing is currently one of the most

    important forms of marketing for B2C and B2B marketers, if not THE most important online marketing activity facingbusinesses today.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • Much has changed in the way that search engines, like Yahoo & Google, favor sites and filter their audiences depending on a range of factors including: how recent content is how long content engages how quickly content disengages how often content is shared on social media how relevant content is to trending search terms

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • Even the very definition of Content Marketing has changed significantly in the last year alone :

    2013: The creation and distribution of educational or compelling content in multiple media formats to attract and or retain customers

    2014: A strategic marketing approach focused on creating & distributing valuable and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

    Source: Content Marketing Institute 2014 www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whattheexpertssay

    Creating Quality Content

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • You cant buy engagement, no matter how much media spend is behind it, that wont make it more engaging.

    Content that has a spark, a bit of spending, especially in the right place, will always help fan the flames.

    Adage So Now Youve Made Some Content Now What Do You Do With It By, Tim Peterson

    John McCarus, DigitasLBi VP-Social Content Practice Lead

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • Google is increasingly promoting criteria that cant be influenced by SEO. A paramount consideration is the quality of the visit: after a user enters a query and clicks on a link, do they remain on the site or return to Google? A simple way to maximize the quality of the visit is to have a wealth of engaging content on the site

    Stephane Levy, Co-Founder of LABELIUM, who specialise in online marketing and whose clients include global brands like Carrefour, L'Oreal, LVMH & Pierre & Vacances

    SEO Experts

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • "More and more, quality content is naturally rewarded. Creating rare and relevant information can be rewarded by Google without necessarily having to rely heavily on SEO techniques. It seems more important today to promote content that is qualitative both in its function as in its form.

    Alberic Guigou, Co-Founder, REPUTATION SQUAD who specialize in Online Reputation Management and whose clients include global brands like Axa, Nestle, SEGA & Western Union

    Online PR Experts

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatwebelieve

    Creating Quality Content

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • Content Marketing is no longer only about

    creating content to attract customers. Today, we now have the

    tools, knowledge & skills to utilize content marketing to turn customer

    acquisition into profitable customer interactions.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatweadvise

    Creating Quality Content

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • Q.U.E.S.T. is a checklist ContentNetwork created to help ensure your content both improves engagement and search engine rankings. QUEST stands for content that is:

    !Qualitative - well written and interesting storytelling!Unique Fresh data and exclusive insights!Engaging capturing audience attention longer!Sharable relevant, more likely to be shared!Trusted authoritative information from a reliable source

    Creating good content is not only cost effective, with more companies utilizing content marketing, the need to grow your own social capital simply to compete, has never been greater.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatthestatssay

    Creating Quality Content

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • 70% of B2B marketers are creating more content than

    they did one year ago.

    72% of B2C marketers are creating more content than

    they did a year ago.

    Source: Content Marketing Institute 2014 www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatweadvise

    Creating Quality Content

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • creating quality contentremains fundamentally important for

    any business looking to successfully

    attract, engage and retain online audiences and convert them into

    LOYAL customers.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatistrending

    The Rise of Content Marketing

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • (Clikz.com: Where Is Content Marketing Going in 2015)

    As you can see from Googles trend report reflecting the phrase Content Marketing, the figures show a steady increase, one that is growing clear into 2015.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • 40% of Marketing budgets are going toward content marketing, according to a survey of 750 marketers and online publishers conducted earlier this year.

    Not only are marketers focusing on content marketing but they are

    increasing their budgets to do so more effectively.

    Source: Outbrain 2014 www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • In the chart to the right you will see that

    58% of B2B marketers plan to increase their Content Marketing budgets.

    Only 1% of B2B marketers plan to decrease spending and only 8% are

    unsure. Which means 90% of B2B marketers are continuing to put their capital in Content creation.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • 60% of B2C marketers plan to increase the amount they are spending. Those marketers were asked to rank their own effectiveness.

    69% of marketers who feel the least effective are increasing their spending and even

    55% of the most effective are increasing spending

    These increases prove that content marketing holds a strong and increasing appeal.

    The proof is in the numbers.

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • whatweadvise

    Content Marketing Strategy

    www.contentquality.co.uk+44 (0) 20 8133 5549ContentNetwork

  • It is no longer enough to simply create content.

    To compete today requires a clear and coherent Content Marketing Strategy.Creating such a strategy means deciding

    which content will best combine what you want to say with what

    audiences want to consume. www.contentquality.co.uk+44 (0)