Community Communications

Using digital technologies to raise your profile in your community

Knowle West Media Centre workshopVoscur ‘Communicate’ event

31st May 2012

Knowle West Media Centre (KWMC)

Supporting communities to access and benefit from digital technologies and the arts. An arts organisation and

charity with local focus and national impact.

Digital tools: to raise your profile and increase engagement with your community

• Neighbourhood websites

• Apps and widgets

• Social media feeds

Remember: these should be part of a wider communications strategy. Don’t go ‘wholly digital’ unless there’s a good reason!

Neighbourhood Websiteshttp://www.activenp.co.uk

Neighbourhood Websiteshttp://www.innercitynp.org.uk

Neighbourhood Websiteshttp://www.knowlewest.co.uk

Neighbourhood Websites - Benefits

For organisations:• Be part of an online community resource• Develop relationships with other organisations• Another access route to you / your website

For service users:• Ease of access• An overview / introduction to community services• A sense of ownership

Apps & WidgetsRepresenting crime statistics – encouraging debate

http://whosedata.net/crime/crime.html

Apps & Widgets - Benefits

For organisations:• Complex or ‘dull’ data shown in a new way• A fresh, visual representation• Increased understanding encourages action

For service users:• Inclusive: helpful with low literacy levels or English as a second language• Engaging: fun, visual and interactive

Social Media FeedsTwitter tag #kwnews to www.knowlewest.co.uk

Social Media Feeds - Benefits

For organisations:• Direct interaction with service users• Gathering feedback and comments• Meeting people ‘where they are’• Another access route – links to printed material (newsletters, publicity)

For service users:• Sense of familiarity – you seem more approachable• Empowerment – a platform to voice their opinions

Social Media Feeds – Chain Activity

tweet composedtagged #kwnews

feed pulls it to the homepage of knowlewest.co.ukchosen for inclusion in Knowledge newsletter

reaches 5,500 households in target area

Rachel Clarke, Communications & Marketing Coordinatorrachel.clarke@kwmc.org.uk

Martin Hanstead, Tutorrachel.clarke@kwmc.org.uk

Knowle West Media CentreLeinster Avenue, Bristol, BS4 1NL

www.kwmc.org.uk0117 903 0444

Find knowlewestmedia on Facebook, Twitter and Youtube