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Using Web 2.0 Technologies for Community Communications
What is Web 2.0?
Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativityenhance creativity, information sharinginformation sharing, and, most notably, collaboration among userscollaboration among users.
YouTube Video
Communications Shift
Fundamental Shift of Power
Communications Shift
How does this apply? Citizens expect to interact with you differently Other industries are adapting based on these
changes You should too
What happened?
Impact of global economy
Knowledge-based Education counts, degrees matter Technology allows people to work anywhere; they
are choosing the cities Mobile population “Place” attracts people Young people choose where to live first, then look
for work World-wide competition for talent
Globalization
½ the World’s population is urban. Urban areas are gaining an estimated 60 million
people a year. By 2020 the benefits of globalization won’t be
global.
We know . . .
Millennials matter
Ages 24-35 Most mobile group Largest population group after Boomers “Urban Tribes” live and move together from place to
place (Paul Schutt, Issue Media Group)
Seek interesting, unique places to “stumble into fun” – cafes, arts and culture, bike paths, and informal “third places”
Communication Trends
90% of all internet users use e-mail Teens & Millennials prefer IM and/or Texts Constant state of partial attention. (TLDNR)
Millennials & Communication
How do they prefer to communicate?
37% by text messaging 26% by e-mail 19% by Social Networking IM 11% by IM 11% by Social Networking e-mail
What is Out There?
Understanding what’s availableSocial NetworkingVideos/PicturesBlogsTwitter
What’s in your “Community”?FlickrFacebookYoutubeBlogs
Examples
Adrian http://www.downtownadrian.org/
Cedar Springs Facebook http://www.flickr.com/search/?q=Cedar%20Springs%2C%20MI&w=all
Holland Facebook http://www.youtube.com/watch?v=LE0MQb0_DnU
Ypsilanti Ypsilanti Youth Empowered to Act Ypsilanti Citizen
The League Facebook Inside 208
Opportunities
A website is not enough No more information dumps Do your homework Create a conversation
• Bi-directional communication
Effective Communication
Provide Value Regular Real (honest, authentic, feels like communication)
Transparent Action-oriented
Measure EVERYTHING
How effective are your communications? How many unique web visitors do you get a month?
Communications/Web Measurement Tools Informz iContact Google Analytics
Get Started Now
Tools are less expensive• Facebook, YouTube, Flickr = Free
Technology flattens communities Events are easily organized and publicized