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Community foundations are the heart of a community’s philanthropy. As communication and marketing capabilities evolve with social media and technology so do your abilities to get the attention of and harness the generosity of your community. These tools allow your foundation to enact your mission in new ways, often with less cost & stress than you might think. Includes how your foundation can better share your stories, start conversations and reach new audiences, all while building a culture of philanthropy. This presentation includes many replicable examples from philanthropy and be applicable to foundations of all sizes. Presented at Philanthropy Northwest community foundation convening in September 2012.
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EMERGING COMMUNICATION TRENDS Philanthropy Northwest Community Foundations Convening September 2012
In the next hour • Understanding social media
• What’s possible now for your foundation
• What you need to do to prepare
WHERE HAVE WE BEEN AND WHERE ARE WE GOING?
definition Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.
where we’ve been
where we’ve been
Where we’re going
Where we’re going
WHAT’S POSSIBLE NOW Listening Sharing Working
listen
Listen
Listen
Listening tools
• Google alerts (your foundation’s name, region, granting categories)
• Twitter search
• Netvibes or Addictomatic for setting up dashboards on keywords, thought leaders and more.
SHARE Who you are Your grantees & how you’re helping
share – who you are
share – who you are
share – who you are
share
Share – grantees
Share – grantees
Share – grantees
Share – grantees
WORK IN NEW WAYS More than grantmaking & DAF’s
Work in new ways
Work in new ways
Work in new ways
Work in new ways
GET READY Focus Culture Resources
focus
culture
culture
culture Basically, we got in the habit of expecting to post anything
and everything unless someone could provide very compelling reasons not to. Compelling reasons did not
include "We've never done that before" or "No other foundation in our area is doing that.”
Marie Deatherage Communications Director Meyer Memorial Trust
resources
resources
• Glass Pockets – www.glasspockets.org
• Foundation resources- http://bit.ly/foundationresources
Thank you Reach me at:
Zan @ MixtapeCommunications.com
Twitter - @zanarama
