Channel Research 2BY DILRAJ SINGH

Who are they? 4Music is a music and entertainment channel in the United Kingdom. The

channel was started on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel owned The Box Plus Network which means It is available on Freeview, Virgin Media, Sky and Smallworld Cable.

4Music launched on 15 August 2008. The channel was going to be started with an on-screen countdown counting down from ten minutes down to zero. During the countdown, clips from popular music videos were added through the screen including clips from promotions for the channel.

The channel then launched at 7pm with a promotional advert for the channel. The first song at number 20 being "The Pretender" by The Foo Fighters and Kylie Minogue's "Can't Get You Out Of My Head" at number 1 which was very popular all over the world.

Despite being a UK organisational music channel 4 music play American songs just as much as British songs. Thus leading people to complain that they just do this to attract more of an audience instead of providing a platform for home grown talent to go on an break throught the industry.

Example of videos they made show

Niki Minaj - Anaconda

J Hus – Friendly Drake – Hotline bling

Krept&Konan - FOTW

Lethal Bizzle – Rari Workout