CERIC 2015 Survey of Career Service Professionals, British Columbia

CERIC’spastsurveyresearchactivities:

• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)

• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)

CERIC’snationalsurveycycle(launchedin2010):

• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)

• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)

• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)

• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)

BC 2

ThreeStepProcess:

• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.

• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.

• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.

FinalQuestionnaire: 45questionsacrossfoursections

• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)

BC 3

Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.

Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.

Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.

Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)

BC4

Percentage CountBritishColumbia 14% 135

Alberta 10% 94Saskatchewan 3% 25

Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69

PrinceEdwardIsland 2% 15

Yukon 1% 6NorthwestTerritories 0% 4

Nunavut 0% 3

NewfoundlandandLabrador 3% 27

BC5

78%

22%

Female Male

Gender

1%

8%

20%

33%30%

8%

<25 25to34 35to44 45to54 55to64 65andover

Age

BC6

23%22%

24%

31%

Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea

Cityorsmalltownwithin50kilometersofalargemetropolitanarea

Largemetropolitanarea- suburbanlocation

Largemetropolitanarea- inner-city/urbanlocation

Howwouldyoudescribetheareawhereyouarelocated?

BC7

0%

8%

15% 15%

26%

12%

29%

11%

Corporatesector(careerdevelopmentwithina

corporation)

Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer

management/transitionfirmsandindependentcareerprofessionals)

Registeredcharity Othernon-profitorganization(non-charity)

Other

Whatsectordoyouworkin?(selectallthatapply)

BC8

16%

27%

23%

34%

<5years 5to10years 11to20years >20years

Yearsworkingincareerdevelopment?

BC9

27%

27%

15%

7%

4%

4%

3%

3%

3%

2%

2%

2%

1%

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting

Iamdirectlyinvolvedintheprovisionsofcareerservicesdividedbetweenone-on-oneandgroup

Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices

Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices

Iamdirectlyinvolvedinjobdevelopment

Iamdirectlyinvolvedintraining

Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting

Iamdirectlyinvolvedinresearch/academicsinthefield

Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit

Iamdirectlyinvolvedincurriculumdevelopment

Iamdirectlyinvolvedinhumanresources

Iamastudentinthefield

Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)

BC10

22%

8%

70%

Careercounselling/coaching Employmentadvising/jobcoaching Both

Aretheservicesyouoffermostlikelytobe:

BC11

2%

27%

33% 32%

7%

HighschooldiplomaorGED

Collegecertificate/diploma

Bachelor’sdegree Master’sdegree Doctoraldegree

Whatisyourhighestlevelofeducationcompleted?

21%

10%

17%

6%

12%

7%

28%

Careerdevelopment Counsellingoreducationalpsychology

Education Organizationalbehaviour/human

resources

Psychology Socialwork Other

Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?

BC12

10%9%

12%

20%

26%

24%

Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore

Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?

BC13

3%

12%

36%

18%16%

11%

5%

Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore

Whatisyourgross(beforededucations)annualsalaryorincome?

BC14

13% 13%

45%

26% 26%

1%

15%

Burnout Noroomtoadvance

Personalgrowth/newchallenge

Poorsalary/income

Retirement Toomuchcompetition

Other

Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)

55%45%

Isyourorganizationengagedinsuccessionplanning?

Yes No

BC15

25%

17%

15%

13%

13%

8%

5%

Uncertain/Inadequate funding

Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)

Little understanding of the field (i.e. general population, policy makers, and other professionals)

Poor conditions (low salary, no room to advance, poor management…)

Imposters in the field (inappropriate/inadequate education or training)

Prevalence of outdated practices and approaches

Too little time for a meaningful intervention

What keeps you up at night about the field?

BC16

Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):

• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.

• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.

• Career development does not ask what do you want to be; it asks how do you want to live your life.

• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.

BC17

Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):

• Motivating and inspiring others.

• Being part of the process for individuals in achieving their goals and realizing their potential.

• The progress of certification in Canada.

• The number and quality of Canadian career development thought leaders.

BC18

21%

50%

29%

How do you feel the public perceives the value of career service professionals?

The profile or perception of the value of career service professionals has worsened

The profile or perception of the value of career service professionals has improved

No change

BC19

161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.

II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.

III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.

IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.

BC20

31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.

II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.

III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).

BC21

Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)

TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation

TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada

TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance

BC22

3

4

8

13

29

27

25

32

33

21

CareerandLabourMarketInformation

FutureTrends(e.g.macroglobalbusinessissues)

Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)

Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority

BC23

2

7

7

11

16

10

27

40

38

38

25

21

22

13

21

CareerAssessmentTools

CareerTheories

EssentialSkillsNeedsAssessment

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)


BC24

10

7

16

16

14

16

24

30

30

29

22

18

21

26

17

JobDevelopment

JobSearchStrategies

Self-EmploymentandOperatingaBusiness

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)


BC25

8

10

5

12

7

19

16

8

17

13

36

29

28

26

23

19

27

32

26

25

19

19

28

19

30

CustomerServiceOrientationwithClients

Cyber/OnlineCounselling

DiversePopulations

GroupFacilitationSkills

IndividualCounsellingSkills

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)


BC26

25

21

24

21

19

24

20

20

11

15

ProjectReporting

ProposalWriting

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


BC27

18

20

18

20

29

30

21

28

23

25

24

24

19

17

24

19

11

9

14

11

DataAnalysis

InvestigativeDesign

PresentationofResearchFindings

ResearchMethodology

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


BC28

10

9

12

9

15

16

17

21

28

28

36

34

41

43

30

27

6

5

5

9

CommunityCapacity-Building

IndividualLeadership&Initiative

Judgement&Decision-Making

StressManagement

Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)


BC29

56%

36%

36%

35%

30%

30%

20%

14%

14%

14%

1%

Workshop/seminar- inperson

Conference

Workshop/seminar- online(webinar)

Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)

Blendedlearning(classroomandonline)

Coachingormentoring

Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)

Independentstudy

In-housetraining

Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)

Other,pleasespecify...

Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)

BC30

71%

41%

32%

28%

27%

27%

23%

23%

9%

2%

WebsitesandInternetsearch

Onlinemagazinesornewsletters

Videos

Printmagazinesornewsletters

Socialmedia

Books

Academicjournals

Blogs

Podcasts

Other,pleasespecify...

Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)

BC31

6%

3%

11%

23%

25%

31%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Nobudgetprovided

Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?

2%

2%

8%

41%

47%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly

willingtopayforprofessionaldevelopmentannually?

BC32

71%

49%

25%

10%

67%

13%

Datagathering(qualitativeorquantitative)

Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other

Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)

BC33

48%45%

23%

36%

61%

12%

Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other

Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)

BC34

56%

44%

Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?

Yes No

BC35

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)

Count

Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163

Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116

Labour marketinformationincludingdataaboutemploymentor careertrends 113

Skills(technicaland/orsoftskills) 41

Supportingpeopleincareertransitions 38

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)

Count

Peoplein Post-SecondaryEducation 57

Youth 51

Immigrants 45

PeoplewithaMentalIllnessorMentalHealth Problem 42

PeoplewithDisabilities 40

BC36