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Opportunities Package Reach Canada’s Career Services Sectors Sponsors Exhibitors Advertisers

CERIC Opportunities Package

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We aim to increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of career counselling programs.

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Page 1: CERIC Opportunities Package

Opportunities PackageReach Canada’s Career Services Sectors

Sponsors Exhibitors Advertisers

Page 2: CERIC Opportunities Package

2

Who We Are

• Founded in 2001, CERIC is a charitable organization dedicated to promoting career counselling-related research and professional development opportunities across Canada.

• Through our various programs, services, events, websites and publications we presently reach in excess of 130,000 individuals globally who have shown an interest in the career counselling and development sector.

• We aim to increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of career counselling programs.

Page 3: CERIC Opportunities Package

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Who Will You Reach?

“We reach our interested stakeholders through our various programs, services, events and publications.”

• Guidance Counsellors• Career Coaches• Life Coaches• Career Development

Specialists• Career Educators, Trainers

& Facilitators• Business, Trade & Industry• Product Developers related

to career services• Academics focused on

career development

• Career Practitioners, Employment & Career Counsellors

• Executive Directors, Coordinators & Program Managers

• Human Resource Professionals• Job Developers• Mental Health Professionals• Social Workers• Immigrant & Settlement Services

Workers• Vocational Rehabilitation

Services

Page 4: CERIC Opportunities Package

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January 23-25, 2012, Westin Ottawa and The Ottawa Convention

Centre

Close to 700 Delegates Last Year!

• Largest career development conference that is bilingual and national in scope.

• Leading Canadian and international keynotes.

• 100+ sessions showcasing cutting-edge thinking and research.

• Fantastic networking opportunities.

• 30+ Tradeshow exhibits.

Page 5: CERIC Opportunities Package

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• Practitioner driven.• Bilingual career development

resources and support for career development professionals.

• Over 175,000 unique visitors utilized this great online resource last year.

• Publishes The Bulletin / Le bulletin newsletter with a distribution of 6,800

Page 6: CERIC Opportunities Package

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• Canadian Journal of Career Development (CJCD) celebrates 10 years!

• Canada’s only bilingual peer-reviewed journal on career development with articles in both of Canada’s official languages: English and French.

• Showcases cutting-edge research from Canada and beyond.

• Reaches 3,500 key interested stakeholders including post-secondary libraries across Canada.

Page 7: CERIC Opportunities Package

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Why Become a CERIC Sponsor?

• Our proven track record, recognized brands and international recognition makes us the way to reach your audience within the career counselling and development field.

• You will help fund research and projects that are focused on providing Canadians with improved access to career education and counselling.

• Globally, sponsorship has grown faster than sales promotions and advertising.

• We provide metrics to help you achieve measurable responses to your sponsorship dollars.

• Return on your investment. (ROI)

– It just makes sense!• You will deliver long-term

brand equity and value.• Easily measure your ROI

against your business goals.

• Increase your brand loyalty and reinforce your image.

• Capture sales leads and increase your sales.

• Showcase your products and/or services.

Page 8: CERIC Opportunities Package

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Some of Our Many Past Sponsors And Exhibitors

Page 9: CERIC Opportunities Package

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• Community Champion (Exclusive)• Leader (3 sponsors)• Builder (5 sponsors)• Mentor (unlimited number)

Sponsorship contracts are for 12 months from the date of signing and include sponsorship of the next Cannexus conference.

OverviewAccess to the largest Canadian bilingual career development conference as a trophy sponsor:

• Exhibit space• Conference registrations

Print & online ads in: • Cannexus programme• CJCD• The Bulletin• contactpoint.ca

Discount on à la carte sponsorships and CERIC publications.

Page 10: CERIC Opportunities Package

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• Your ad in rotation on our leaderboards (reserved for our sponsors) - 40% of the time given to 1 Community Champion on cannexus.ca, cjcdonline.ca and contactpoint.ca.

• Recognition on ceric.ca and in presentations made to interested stakeholders.• Exclusive. (1 sponsor spot only)• Full page ad in 2 of our « The Bulletin » newsletters (close to 6,800 readers) or CJCD

(3,500 reach) or online equivalent. • Exclusive Platinum sponsor for Cannexus!• Full-page colour ad in Cannexus programme.• 5 full Cannexus registrations.• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.• Platinum Cannexus sponsor and recognition in Cannexus E- blasts.• Website acknowledgement on cannexus.ca and a link under our Sponsor page.• Logo on Cannexus PowerPoint loop and on-site signage: Platinum sponsor.• On-site signage at the Cannexus conference.• 1 exhibit space. • 20% off other à la carte sponsorship items and CERIC publications.• Promotion through our social media channels.

✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.

Over $27,000 in value!

Be a « Community Champion »

$20,000

Page 11: CERIC Opportunities Package

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• Your ad in rotation on our leaderboards (reserved for sponsors) - 30% of the time given to 3 Leaders on cannexus.ca, cjcdonline.ca and contactpoint.ca.

• Recognition on ceric.ca and in presentations made to interested stakeholders.• Only 3 sponsor spots available.• Half page ad in 2 of our « The Bulletin » newsletters (close to 6,800 readers) or CJCD

(3,500 reach) or online equivalent. • One of only 3 Gold sponsors for Cannexus!• Half-page colour ad in Cannexus programme.• 4 full Cannexus registrations.• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.• Gold Cannexus sponsor and recognition in Cannexus e-blasts.• Website acknowledgement on cannexus.ca and a link under our Sponsor page.• Logo on Cannexus PowerPoint loop and on-site signage: Gold sponsor.• 1 exhibit space. • 15% off other à la carte sponsorship items and CERIC publications.• Promotion through our social media channels.

✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.

Over $21,000 in value

Be a « Leader » $15,000

Page 12: CERIC Opportunities Package

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Be a « Builder » $ 10,000• Your ad in rotation on our leaderboards (reserved for sponsors) - 20% of the time

given to 5 Builders on cannexus.ca, cjcdonline.ca and contactpoint.ca.• Recognition on ceric.ca and in presentations made to interested stakeholders.• Only 5 sponsor spots available.• 1/3-page ad in 2 of our « The Bulletin » newsletters (close to 6,800 readers) or CJCD

(3,500 reach) or online equivalent. • One of only 5 « builders » and Silver sponsors for Cannexus!• 1/3 page colour ad in Cannexus programme.• 3 full Cannexus registrations.• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.• Silver Cannexus sponsor and recognition in Cannexus e-blasts.• Website acknowledgement on cannexus.ca and a link under our Sponsor page.• Logo on Cannexus PowerPoint loop and on-site signage: Silver sponsor.• 1 exhibit space. • 10% off other à la carte sponsorship items and CERIC publications.• Promotion through our social media channels.

✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.

Over $15,000 in value

Page 13: CERIC Opportunities Package

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• Your ad in rotation on our leaderboards (reserved for sponsors) - 10% of the time given to an unlimited number of Mentors on cannexus.ca, cjcdonline.ca and contactpoint.ca.

• Recognition on ceric.ca and presentations made to interested stakeholders.• Unlimited number of sponsor spots available.• 1/3-page ad in 1 of our « The Bulletin » newsletters (close to 6,800 readers) or CJCD (3,500

reach) or online equivalent. • Join as a Mentor and you are a Bronze sponsor for Cannexus!• 2 full Cannexus registrations.• Bronze Cannexus sponsor and recognition in Cannexus e-blasts• Website acknowledgement on cannexus.ca and a link under our Sponsor page.• Logo on Cannexus PowerPoint loop and on-site signage: Bronze sponsor.• 1 exhibit space.• 5% off other à la carte sponsorship items and CERIC publications.• Promotion through our social media channels.

✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.

Over $10,000 in value

Be a « Mentor » $7,000

Page 14: CERIC Opportunities Package

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Sponsor a Keynote

Mark Savickas

Michael Adams

Trey Anthony

Mark Savickas Ph.D. is professor of Behavioral Sciences at the Northeastern Ohio Universities College of Medicine, Adjunct Professor of Counselor Education at Kent State University, and Professor Extraordinaire at the University of Pretoria in South Africa. Read more…

Michael Adams is a noted commentator on social values and social change in North America. He is the founding president of the Environics group of research and communications consulting companies.Read more…

Award-winning Canadian playwright, executive producer, actor, creator, and stand-up comedian Trey Anthony is known for the ground-breaking production 'da Kink in My Hair.Read more…

$5,000

Page 15: CERIC Opportunities Package

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À la carte items

$5,000

SOLD$3,500

1 Available

$5,000

1 Available

Page 16: CERIC Opportunities Package

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Day 1: availableDay 2: available

Day 1 AM: availableDay 1 PM: availableDay 2 AM: availableDay 2 PM: availableDay 3 AM: available

Day 2: available 4:30-5:30 pm

À la carte items

$4,000

Available

$3,000

Available

$2,500

Available

$1,500

Available

Day 1: SOLD!Day 2: availableDay 3: available

Page 17: CERIC Opportunities Package

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À la carte items

$2,000

Available Sept.

$1,500

Available

$750Availabl

e

$250Availabl

e

Page 18: CERIC Opportunities Package

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Want to be an exhibitor at Cannexus12?

Benefits: • 8’ x 6’ booth with a 6’ x 2’ skirted table,

a wastebasket and 2 chairs for Day 1 and Day 2 (Monday and Tuesday)

• 1 Full conference registration package including meals for one person: 3 breakfasts, 2 lunches, refreshment breaks, 1 reception and admittance to all keynotes and sessions

• Shared basic 15 amp 120v electrical service

• One wireless Internet connection - 2 days

• Booth space selection is on a first-paid, first-served basis.

$1,400

Available

Page 19: CERIC Opportunities Package

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New venue means new opportunities!

Let us welcome you and our keynotes to the Westin Ottawa Hotel and then enjoy getting to your sessions and the exhibit hall at the all new Ottawa Convention

Centre through an indoor walkway between both properties.

Exhibit Area

Page 20: CERIC Opportunities Package

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Advertise with usThe Bulletin / Le bulletin

$650.00

$400.00$250.00

$250.00

• The Bulletin is a newsletter that targets current and aspiring career practitioners.

• The Bulletin/Le bulletin reaches close to 6,800 individuals.

• Grayscale ad • Four annual publications (4

online issues of which 2 are also in print)

Page 21: CERIC Opportunities Package

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Sponsor a«The Bulletin/Le bulletin» E-Blast

$395.00• On top of advertising in the The Bulletin itself you

may opt to sponsor the E-Blast and get prominent recognition.

• A newsletter that reaches over 6,800 current or aspiring career professionals where 3,800 are online through our E-Blast.

• Tap into the francophone market with « Le Bulletin »

• You will be prominently identified as our E-blast sponsor.

• Your ad lives on in our archived E-Blasts.

Page 22: CERIC Opportunities Package

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Advertise online with uscontactpoint.ca / orientaction.ca

Big Box Ad

300x250

Skysc

rap

er

Ad

16

0x6

00

* Prices includes ad on one web property ONLY. Your choice of contactpoint.ca OR orientaction.ca.

Skyscraper Ad – 1 Month

• Located throughout the EN OR FR site*.

• With an average of 14,700 unique visitors per month (EN+FR)

Big Box Ad – 1 Month

• Located on the Landing Page of The Bulletin

• Over 3,800 Online Subscribers to The Bulletin/Le bulletin

$300

$400

Page 23: CERIC Opportunities Package

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Advertise with us Canadian Journal of Career Development (CJCD/RCDC)

$995.00

$795.00$615.00

$615.00

• CJCD is available online and in print twice over the course of a year.

• It targets a range of individuals within the career development sector and is the only peer-reviewed journal on career development in Canada. It has a niche appeal.

• With a combined circulation (Online & Print) of: 3,500

Page 24: CERIC Opportunities Package

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Sponsor a CJCD/RCDC E-Blast

$595.00• Receive prominent recognition as an E-blast

sponsor of Canada’s only free online peer-reviewed journal on career development.

• Offered online and a limited number in print, the journal reaches a targeted audience that includes academics, career practitioners, students and post-secondary libraries. (Combined Circulation of 3,500)

• Your ad lives on through our archived E-Blasts.

Page 25: CERIC Opportunities Package

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Advertise online with us

cjcdonline.ca / rcdcenligne.ca

Vertical Box Ad – 1 Month

• Located on the landing page with Table of Contents

• Over 4200 Unique Visitors in the last year.

$350

Page 26: CERIC Opportunities Package

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Advertise with usCannexus Programme

• The Cannexus Programme will be distributed to over 700 delegates who are individuals directly involved with the career development field.

• Colour ads

• Marketplace Ads (Bus. Cards Size) Grayscale $225.00

$800.00

$650.00$350.00

$350.00

Page 27: CERIC Opportunities Package

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Advertise online with us

cannexus.ca

Big Box Ad300x250

Big Box Ad – One Month

• Over 10,500 unique visitors over the last year

• Our next Cannexus Conference takes place January 23-25, 2012

• Great visibility at the « Largest Bilingual Career Development Conference » in Canada

$350

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Sponsor a Cannexus E-Blast

$340.00• Receive prominent recognition within the e-mail.

A great way to reach a diverse audience operating in the career development field and align yourself with the largest bilingual National Conference on Career Development. (Over 6,500 subscribers of our Cannexus E-Blasts)

• Your ad lives on through our archived E-Blasts.

Page 29: CERIC Opportunities Package

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Call me today!

Gilles Paquette CERIC (Canadian Education and Research Institute for Counselling) Senior Manager, Marketing & Communications

Tel: 416 929 2510 x122

Fax: 416 929 2536

E-mail: [email protected]

Skype: gilles_paquette