CERIC 2015 Survey of Career Service Professionals, Ontario

CERIC’spastsurveyresearchactivities:

• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)

• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)

CERIC’snationalsurveycycle(launchedin2010):

• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)

• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)

• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)

• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)

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ThreeStepProcess:

• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.

• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.

• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.

FinalQuestionnaire: 45questionsacrossfoursections

• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)

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Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.

Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.

Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.

Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)

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Percentage CountBritishColumbia 14% 135

Alberta 10% 94Saskatchewan 3% 25

Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69

PrinceEdwardIsland 2% 15

Yukon 1% 6NorthwestTerritories 0% 4

Nunavut 0% 3

NewfoundlandandLabrador 3% 27

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83%

17%

Female Male

Gender

1%

14%

27%31%

21%

5%

<25 25to34 35to44 45to54 55to64 65andover

Age

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13%

30%

27%

31%

Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea

Cityorsmalltownwithin50kilometersofalargemetropolitanarea

Largemetropolitanarea- suburbanlocation

Largemetropolitanarea- inner-city/urbanlocation

Howwouldyoudescribetheareawhereyouarelocated?

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0%

10%

3%

43%

12% 13%

22%

8%

Corporatesector(careerdevelopmentwithina

corporation)

Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer

management/transitionfirmsandindependentcareerprofessionals)

Registeredcharity Othernon-profitorganization(non-charity)

Other

Whatsectordoyouworkin?(selectallthatapply)

ON 8

23%

27%29%

21%

<5years 5to10years 11to20years >20years

Yearsworkingincareerdevelopment?

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25%

15%

7%

7%

4%

4%

4%

3%

2%

1%

1%

1%

1%

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting

Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices

Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources

Iamdirectlyinvolvedinjobdevelopment

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting

Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices

Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit

Iamdirectlyinvolvedintraining

Iamastudentinthefield

Iamdirectlyinvolvedinpublicpolicydevelopment

Iamdirectlyinvolvedincurriculumdevelopment

Iamdirectlyinvolvedinhumanresources

Iamdirectlyinvolvedinresearch/academicsinthefield

Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)

ON 10

22%

15%

63%

Careercounselling/coaching Employmentadvising/jobcoaching Both

Aretheservicesyouoffermostlikelytobe:

ON 11

1%

22%

44%

30%

3%

HighschooldiplomaorGED

Collegecertificate/diploma

Bachelor’sdegree Master’sdegree Doctoraldegree

Whatisyourhighestlevelofeducationcompleted?

15% 14% 15%

8%11% 11%

26%

Careerdevelopment Counsellingoreducationalpsychology

Education Organizationalbehaviour/human

resources

Psychology Socialwork Other

Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?

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7%

10%

15%

29%

25%24%

Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore

Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?

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3%

11%

32%

26%

13%

9%

7%

Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore

Whatisyourgross(beforededucations)annualsalaryorincome?

ON 14

17%

22%

38%

20%

12%

3%

10%

Burnout Noroomtoadvance

Personalgrowth/newchallenge

Poorsalary/income

Retirement Toomuchcompetition

Other

Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)

47%54%

Isyourorganizationengagedinsuccessionplanning?

Yes No

ON 15

20%

18%

17%

13%

11%

5%

4%

Uncertain/Inadequate funding

Poor conditions (low salary, no room to advance, poor management…)

Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)

Little understanding of the field (i.e. general population, policy makers, and other professionals)

Imposters in the field (inappropriate/inadequate education or training)

Too little time for a meaningful intervention

Prevalence of outdated practices and approaches

What keeps you up at night about the field?

ON 16

Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):

• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.

• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.

• Career development does not ask what do you want to be; it asks how do you want to live your life.

• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.

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Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):

• Motivating and inspiring others.

• Being part of the process for individuals in achieving their goals and realizing their potential.

• The progress of certification in Canada.

• The number and quality of Canadian career development thought leaders.

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11%

63%

26%

How do you feel the public perceives the value of career service professionals?

The profile or perception of the value of career service professionals has worsened

The profile or perception of the value of career service professionals has improved

No change

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161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.

II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.

III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.

IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.

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31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.

II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.

III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).

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Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)

TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation

TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada

TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance

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2

3

6

9

25

25

31

31

37

32

CareerandLabourMarketInformation

FutureTrends(e.g.macroglobalbusinessissues)

Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)

Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority

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3

4

5

11

14

11

26

35

26

33

29

32

27

18

26

CareerAssessmentTools

CareerTheories

EssentialSkillsNeedsAssessment

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)


ON 25

9

6

10

15

9

18

23

21

27

30

34

25

23

31

19

JobDevelopment

JobSearchStrategies

Self-EmploymentandOperatingaBusiness

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)


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7

4

3

7

7

14

16

8

15

9

26

28

25

31

25

29

30

32

28

31

22

21

31

17

25

CustomerServiceOrientationwithClients

Cyber/OnlineCounselling

DiversePopulations

GroupFacilitationSkills

IndividualCounsellingSkills

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)


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23

21

29

26

23

24

14

17

11

13

ProjectReporting

ProposalWriting

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


ON 28

18

19

18

18

26

32

26

33

25

24

25

22

21

18

23

19

8

5

6

6

DataAnalysis

InvestigativeDesign

PresentationofResearchFindings

ResearchMethodology

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


ON 29

10

9

9

7

15

14

17

16

35

32

39

33

32

38

31

34

8

7

4

10

CommunityCapacity-Building

IndividualLeadership&Initiative

Judgement&Decision-Making

StressManagement

Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)


55%

45%

39%

31%

25%

24%

24%

22%

13%

10%

2%

Workshop/seminar- inperson

Conference

Workshop/seminar- online(webinar)

Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)

Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)

Blendedlearning(classroomandonline)

Coachingormentoring

In-housetraining

Independentstudy

Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)

Other,pleasespecify...

Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)

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68%

49%

35%

27%

25%

25%

19%

19%

18%

1%

WebsitesandInternetsearch

Onlinemagazinesornewsletters

Socialmedia

Printmagazinesornewsletters

Books

Videos

Academicjournals

Podcasts

Blogs

Other,pleasespecify...

Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)

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4%

6%

14%

18%

22%

37%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Nobudgetprovided

Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?

1%

4%

7%

32%

56%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly

willingtopayforprofessionaldevelopmentannually?

ON 32

77%

36%

12%9%

59%

5%

Datagathering(qualitativeorquantitative)

Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other

Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)

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60%

51%

28%

35%

61%

9%

Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other

Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)

ON 34

66%

34%

Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?

Yes No

ON 35

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)

Count

Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163

Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116

Labour marketinformationincludingdataaboutemploymentor careertrends 113

Skills(technicaland/orsoftskills) 41

Supportingpeopleincareertransitions 38

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)

Count

Peoplein Post-SecondaryEducation 57

Youth 51

Immigrants 45

PeoplewithaMentalIllnessorMentalHealth Problem 42

PeoplewithDisabilities 40

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