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CERIC’spastsurveyresearchactivities:
• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)
• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)
CERIC’snationalsurveycycle(launchedin2010):
• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)
• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)
• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)
• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)
ON 2
ThreeStepProcess:
• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.
• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.
• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.
FinalQuestionnaire: 45questionsacrossfoursections
• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)
ON 3
Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.
Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.
Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.
Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)
ON 4
Percentage CountBritishColumbia 14% 135
Alberta 10% 94Saskatchewan 3% 25
Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69
PrinceEdwardIsland 2% 15
Yukon 1% 6NorthwestTerritories 0% 4
Nunavut 0% 3
NewfoundlandandLabrador 3% 27
ON 5
13%
30%
27%
31%
Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea
Cityorsmalltownwithin50kilometersofalargemetropolitanarea
Largemetropolitanarea- suburbanlocation
Largemetropolitanarea- inner-city/urbanlocation
Howwouldyoudescribetheareawhereyouarelocated?
ON 7
0%
10%
3%
43%
12% 13%
22%
8%
Corporatesector(careerdevelopmentwithina
corporation)
Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer
management/transitionfirmsandindependentcareerprofessionals)
Registeredcharity Othernon-profitorganization(non-charity)
Other
Whatsectordoyouworkin?(selectallthatapply)
ON 8
25%
15%
7%
7%
4%
4%
4%
3%
2%
1%
1%
1%
1%
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting
Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices
Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources
Iamdirectlyinvolvedinjobdevelopment
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting
Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices
Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit
Iamdirectlyinvolvedintraining
Iamastudentinthefield
Iamdirectlyinvolvedinpublicpolicydevelopment
Iamdirectlyinvolvedincurriculumdevelopment
Iamdirectlyinvolvedinhumanresources
Iamdirectlyinvolvedinresearch/academicsinthefield
Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)
ON 10
22%
15%
63%
Careercounselling/coaching Employmentadvising/jobcoaching Both
Aretheservicesyouoffermostlikelytobe:
ON 11
1%
22%
44%
30%
3%
HighschooldiplomaorGED
Collegecertificate/diploma
Bachelor’sdegree Master’sdegree Doctoraldegree
Whatisyourhighestlevelofeducationcompleted?
15% 14% 15%
8%11% 11%
26%
Careerdevelopment Counsellingoreducationalpsychology
Education Organizationalbehaviour/human
resources
Psychology Socialwork Other
Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?
ON 12
7%
10%
15%
29%
25%24%
Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore
Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?
ON 13
3%
11%
32%
26%
13%
9%
7%
Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore
Whatisyourgross(beforededucations)annualsalaryorincome?
ON 14
17%
22%
38%
20%
12%
3%
10%
Burnout Noroomtoadvance
Personalgrowth/newchallenge
Poorsalary/income
Retirement Toomuchcompetition
Other
Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)
47%54%
Isyourorganizationengagedinsuccessionplanning?
Yes No
ON 15
20%
18%
17%
13%
11%
5%
4%
Uncertain/Inadequate funding
Poor conditions (low salary, no room to advance, poor management…)
Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)
Little understanding of the field (i.e. general population, policy makers, and other professionals)
Imposters in the field (inappropriate/inadequate education or training)
Too little time for a meaningful intervention
Prevalence of outdated practices and approaches
What keeps you up at night about the field?
ON 16
Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):
• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.
• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.
• Career development does not ask what do you want to be; it asks how do you want to live your life.
• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.
ON 17
Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):
• Motivating and inspiring others.
• Being part of the process for individuals in achieving their goals and realizing their potential.
• The progress of certification in Canada.
• The number and quality of Canadian career development thought leaders.
ON 18
11%
63%
26%
How do you feel the public perceives the value of career service professionals?
The profile or perception of the value of career service professionals has worsened
The profile or perception of the value of career service professionals has improved
No change
ON 19
161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.
II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.
III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.
IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.
ON 20
31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.
II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.
III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).
ON 21
Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)
TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation
TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada
TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance
ON 22
ON 23
2
3
6
9
25
25
31
31
37
32
CareerandLabourMarketInformation
FutureTrends(e.g.macroglobalbusinessissues)
Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 24
3
4
5
11
14
11
26
35
26
33
29
32
27
18
26
CareerAssessmentTools
CareerTheories
EssentialSkillsNeedsAssessment
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 25
9
6
10
15
9
18
23
21
27
30
34
25
23
31
19
JobDevelopment
JobSearchStrategies
Self-EmploymentandOperatingaBusiness
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 26
7
4
3
7
7
14
16
8
15
9
26
28
25
31
25
29
30
32
28
31
22
21
31
17
25
CustomerServiceOrientationwithClients
Cyber/OnlineCounselling
DiversePopulations
GroupFacilitationSkills
IndividualCounsellingSkills
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 27
23
21
29
26
23
24
14
17
11
13
ProjectReporting
ProposalWriting
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 28
18
19
18
18
26
32
26
33
25
24
25
22
21
18
23
19
8
5
6
6
DataAnalysis
InvestigativeDesign
PresentationofResearchFindings
ResearchMethodology
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
ON 29
10
9
9
7
15
14
17
16
35
32
39
33
32
38
31
34
8
7
4
10
CommunityCapacity-Building
IndividualLeadership&Initiative
Judgement&Decision-Making
StressManagement
Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
55%
45%
39%
31%
25%
24%
24%
22%
13%
10%
2%
Workshop/seminar- inperson
Conference
Workshop/seminar- online(webinar)
Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)
Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)
Blendedlearning(classroomandonline)
Coachingormentoring
In-housetraining
Independentstudy
Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)
Other,pleasespecify...
Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)
ON 30
68%
49%
35%
27%
25%
25%
19%
19%
18%
1%
WebsitesandInternetsearch
Onlinemagazinesornewsletters
Socialmedia
Printmagazinesornewsletters
Books
Videos
Academicjournals
Podcasts
Blogs
Other,pleasespecify...
Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)
ON 31
4%
6%
14%
18%
22%
37%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Nobudgetprovided
Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?
1%
4%
7%
32%
56%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly
willingtopayforprofessionaldevelopmentannually?
ON 32
77%
36%
12%9%
59%
5%
Datagathering(qualitativeorquantitative)
Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other
Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)
ON 33
60%
51%
28%
35%
61%
9%
Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other
Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)
ON 34
66%
34%
Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?
Yes No
ON 35
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)
Count
Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163
Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116
Labour marketinformationincludingdataaboutemploymentor careertrends 113
Skills(technicaland/orsoftskills) 41
Supportingpeopleincareertransitions 38
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)
Count
Peoplein Post-SecondaryEducation 57
Youth 51
Immigrants 45
PeoplewithaMentalIllnessorMentalHealth Problem 42
PeoplewithDisabilities 40
ON 36