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Copyright © 2008 Celemiab Systems AB
We make everything crystal clear.
Copyright © 2008 Celemiab Systems AB
Extensive experience Some of our clients…
• First business simulation in 1978• Celemi established in 1985• Millions of client participants
Worldwide presence
• Offices in Sweden, China, USA• Over 130 Partners in 60 countries
About Celemi
Copyright © 2008 Celemiab Systems AB
To pull in the same direction…
To make the right priorities…
To please customers…
To please the shareholders…
To live the brand…
But, it does not always happen the way it was intended…
“Corporations expect a lot from their people
The challenge
Copyright © 2008 Celemiab Systems AB
Even if people hear the message they may not be able to link it to their own reality…
They didn’t get it, they didn’t have the AHA! experience
The challenge
Copyright © 2008 Celemiab Systems AB
What often happens…
Based only on information…
… people are expected to take the right actions.
Copyright © 2008 Celemiab Systems AB
Trust the process – don’t take shortcuts…
Action
Information
Motivation
Processing
AHA!
People must be motivated to be receptive to information.
People must get the necessary information – not too much and not too little.
People must get the time necessary to discuss and process the information.
Only by processing information you can reach the expected
conclusions – the AHA!
With the right conclusions, people can take appropriate actions.
Copyright © 2008 Celemiab Systems AB
This is not how you teach your kids to ride a bike…
Copyright © 2008 Celemiab Systems AB
But, how do you teach business skills?
Copyright © 2008 Celemiab Systems AB
”It’s not what you know, it’s how you know it…”
Copyright © 2008 Celemiab Systems AB
Consulting services and learning solutions
• Cascading dialogs • Global meetings• On the job• In the seminar room• Over the intranet• Large events
Copyright © 2008 Celemiab Systems AB
Choice of media – determined by the conditions in place
• Business simulations• WorkMat® programs• Films• Customer cases• Learning guides• Interactive ppt presentations• Posters• e-Learning
Copyright © 2008 Celemiab Systems AB
Our Business Simulations
Key themes: Business finance, cash flow, business efficiencyParticipants: Employees at all levels Time: 6 - 8 hours, corresponding to 3 years of operationRead more
Key themes: Project insight, proactive behavior, teamwork, decision-making Participants: All project members; managers, business executives, content
providers, experts, end users, support personnelTime: 6 - 8 hoursRead more
Copyright © 2008 Celemiab Systems AB
Our Business Simulations cont.
Key themes: Strategic planning, teamwork, business financeParticipants: Managers and other employees in decision-making positions. Time: 2 - 2.5 days, corresponding to 10 years of operationRead more
Key themes: Customer segmentation, strategic planning, brand building Participants: Senior managers, middle managers, entrepreneurs and others with
marketing, sales, business and financial responsibilities Time: 1.5 - 2 days Read more
Copyright © 2008 Celemiab Systems AB
Key themes: Positioning, marketing, market segmentation, decision-makingParticipants: Sales and marketing staffTime: 1 day, corresponding to 5 years of operationRead more
Key themes: Positioning, pricing, image, branding Participants: Sales and marketing staffTime: 4 - 6 hoursRead more
Our Business Simulations cont.
Copyright © 2008 Celemiab Systems AB
Our Business Simulations cont.
Key themes: Employer branding, knowledge valuating, financeParticipants: Employees in service or knowledge companiesTime: 1.5 -2 days, corresponding to 7 years of operationRead more
Key themes: Innovation, creativity, organizational climateParticipants: Employees at all levelsTime: 3 - 4 hoursRead more
Copyright © 2008 Celemiab Systems AB
Key themes: Strategic positioning, customer segmentation, product offeringParticipants: Employees at all levels Time: 4 hoursRead more
Key themes: Value oriented selling, strategic sales approaches, complex buying centersParticipants: Sales persons, sales managers, sales support Time: 2 daysRead more
Our Business Simulations cont.
Copyright © 2008 Celemiab Systems AB
Client references - examples
“Pursuing the Value Management programme has saved the Group around €1 billion in costs... We could not have accomplished this without Celemi Apples & Oranges.”
– Jürgen Hambrecht, CEO, BASF
>45 000 employees
>32 000 employees
>30 000 employees
>12 000 employees
>3 000 employees
Copyright © 2008 Celemiab Systems AB
What do our clients say?
Develop and retain key employees: “At Thomas & Betts, every day we work with people from different cultures, with different levels of knowledge and different approaches to help them develop a common vision with mutual goals. [In the past,] we've experienced higher than acceptable levels of attrition, and retaining qualified individuals became a priority. Celemi's learning tools have had a major impact on attrition in a short time. Also, we've been able to reduce our DOS and inventory levels more than 25% and 38% respectively.” — Gary Bodam, Director of Training & Organizational Development
Set yourself apart in a competitive marketplace: “When Alloc decided to break into the U.S. flooring marketplace, we needed to demonstrate our long-term commitment to the industry, as well as the features of our revolutionary product and our desire to help distributors and retailers sell our product. Celemi's learning tools proved to have a significant impact. Flooring retailers who used our Celemi program reported a 50% increase in sales of Alloc in six months.” — Claes Wennerth, President, Alloc, Inc.
Copyright © 2008 Celemiab Systems AB
What do our clients say?
Implement strategic knowledge management activities: “Celemi Tango® has helped our IT employees develop a clearer understanding of the business side of Stroudwater NHG. After Tango, employees walked away with a better focus, better recruitment strategies, and an understanding of how to better communicate with our clients. The results were dramatic. Our company saw a 200% increase in business, much of which we credit to the internal changes brought about by Tango.” — John Reuthe, CEO, Stroudwater NHG
Improve business performance by driving the right behaviors: “Celemi has a specially designed management tool called Apples & Oranges™, which was perfect for our needs. We wanted to give our managers and supervisors the opportunity to use their skills strategically both individually and as a team. We also wanted to encourage practical ideas to make one factory become more effective and efficient. In this (UK-based) factory, we came up with £1 million worth of potential improvements as a direct result of a Celemi business simulation.” — Martin Swain, Human Resources Manager, SmithKlein Beecham
Copyright © 2008 Celemiab Systems AB
What do the participants say?
85% estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional teaching had been the method used
93% judge the Celemi simulations very good or outstanding
99% regard the Celemi materials to be of high or very high quality
97% recommend the seminar to others
Source: Gallup Malmö, Sweden
Copyright © 2008 Celemiab Systems AB
When teaching fails …
… try learning!
All in all…