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Naeem Jafri MBA 4th (Marketing)
Presented
by
Social Responsibility...
An organization’s obligation to
maximize its positive impact on
stakeholders and to minimize its
negative impact. This all depends
upon the ethics of the
organization.
What are ethics?
Ethics are no more in
religious texts, they are a part
of business law.
Sources of Ethical Norms:
Fellow
Workers
Family
Friends
The Law
Regions of
Country
Profession
Employer
Society at
Large
Fellow
Workers
Religious
Beliefs
The
Individual
Conscience
What are business ethics?
Business ethics include
practices and behaviors that
are good or bad.
Ethical Issues in Business:
Employee-Employer Relations
Employer-Employee Relations
Company-Customer Relations
Company-Shareholder Relations
Company-Community/Public Interest
Two Key Branches of Ethics:
Descriptive ethics involves describing,
characterizing and studying morality. i.e. it
replies to “What is?”
Normative ethics involves supplying and
justifying moral systems i.e. it replies to
“What should be?”