PRODUCT & SERVICES DECISION

1. PRODUCT LINE 2. PRODUCT MIX

FURQAN NAEEM & ARSLAN

FURQAN NAEEM & ARSLAN

PRODUCT LINE PRODUCT LINE

A product line is a group of products that are closelyrelated because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product line is the number of items include

I. Product line stretching II. Product line Filling

SAMSUNGSAMSUNG PRODUCT LINE PRODUCT LINESAMSUNGSAMSUNG PRODUCT LINE PRODUCT LINE

Product Product LineLine

Product Product LineLine

PRODUCT LINE STRETCHINGPRODUCT LINE STRETCHING

Product line stretching occurs when a company lengthens occurs when a company lengthens Its product line beyond its current range based on additional Its product line beyond its current range based on additional Or different features.Or different features. For Example: GALAXY NOTES 2, 3, 4, 5GALAXY NOTES 2, 3, 4, 5

PRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE Filling

Product line filling is the type of product line extensionto introduce new version of existing product in the market within the same price range. For example: For example: Galaxy Note 8.0, Galaxy s6, Galaxy Note 8.0, Galaxy s6, Galaxy tab, Galaxy Mega 5Galaxy tab, Galaxy Mega 5

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