Communication is the link between ideas and action.

Writing, speaking, listening and reading are

communication behaviors that begin with an idea in the

mind of an sender. Communication maybe oral written or

through non verbal cues.

The word communication is derived from the Latin word

Communicare which is related to Communis meaning

something common.

Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding responds results.

-Peter Little

Communication is any means by which thoughts is transferred from one person to another.

- Chappel and Read.Communication is the means by which organized activity is

unified by which behavior is modified, change is effected, information is made productive and goals are achieved.

- Koontz and O’Donnell.

There are 8 elements in process of communication. Each of them have their own importance. The 8 processes are given below:

1. Sender2. Message3. Encoding4. Channel5. Receiving6. Decoding7. Receiver8. Feedback

• CHANNEL• ENCODING

• MESSAGE•CONCEPTION

SENDER DECODING

FEEDBACKRECEIVER

There are mainly 3 types of communication namely:

• INTERNAL

• EXTERNAL1• FORMAL

• INFORMAL2• VERBAL

• NON VERBAL3

INTERNAL EXTERNAL

Internal communication

could be either oral or

written

Oral methods: This method

of communication includes

telephone messages ,

meetings, face-to-face

communication etc

External communication

can also be either oral or

written

Oral methods: This method

of communication includes

presentations

FORMAL

In Formal communication, certain rules, convections and principles are followed while communicating message.

Use of slang and foul language is avoided and correct pronunciation is required.

INFORMAL

Informal communication is done using channels that are in contrast with formal communication channels.

Use of foul language, slang words are not restricted. It’s just a casual talk.

Verbal communication

consists speech, words

which are arranged in a

proper sequence according

to the rules of grammar.

It includes oral and written

communication.

Non verbal communication

consists gestures, actions,

expressions etc.

It includes body language,

time, signs & symbols,

charts, maps & graphs,

posters, colour & layout.

In communications, media (singular medium) are the storage

and transmission channels or tools used to store and deliver

information or data. It is often referred to as synonymous with

mass media or news media, but may refer to a single medium

used to communicate any data for any purpose

Newspapers, journals, messages

PRINT MEDIA

Telephone, fax, e mail, radio, television

ELECTRONIC MEDIA

Print media is one of the oldest and basic forms of mass communication.

It includes newspapers, weekly magazines, monthlies and other forms of printed journals.

A basic understanding of the print media is essential in the study of mass communication.

The contribution of print media in providing information and transfer of knowledge is remarkable.

Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content.

Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television radio, telephone, desktop computer, game console, handheld device) may also be considered electronic media.

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