BSL Training Company Pvt.

Ltd.

July 2011

2

Contents

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Recent News

�Appendix

BSL Training Company Pvt.

Ltd.

3

Executive Summary

Company

Description

• BSL Training Company Pvt. Ltd. offers spoken English training, foreign language courses and certain

international language courses for the students

• The company runs a chain of X centres across India

Business Model• It primarily functions under two broad categories, category 1 and category 2 which help them have a good

geographical reach

SWOT Analysis• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic

initiatives and growth prospects of the organization

Financial Profile

• The company generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y decline of

x per cent. It incurred a net loss of INR B mn in FY 20-- as compared to a net loss of INR C mn incurred in FY

20--

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios

depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the company's

financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, A and B

• Formal education system includes segments such as P and Q, whereas the informal education system

includes D, E and F

• Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent

CAGR to reach INR Y bn by 20--

• The market is divided into segments like G, H, I, J etc.

Competitive

Landscape

• One of the key competitors for the company is Competitor 1

• Competition in the coaching class industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

4

SAMPLE

FactsheetBasic Information Brief Description

--Year of Incorporation

Industry --

Corporate Address --

Tel No. --

Fax No. --

Website --

Year Founded --

Ownership --

Revenue --

Fiscal Year End --

Auditor --

Competitors --

Source:”

• BSL Training Company Pvt. Ltd. (BSL), formerly known as Name

1, is a unit of Name 2

� Established in 19-- the company offered A under the name Y

� BSL is head-quartered in X and has presence across India

• P centres in V and has catered to Q million students

• The company plans to diversify in areas such as G, H, I, J, K, L

• BSL offers various other courses along with spoken english

training:

� Service 1

� Service 2

� Service 3

� Service 4

� Service 5

� Service 6

� Service 7

� Service 8

• It provides S teaching and T designed and updated regularly

• --

• BSL has a mascot named Z which assists the students through R

and T

5

Offices & Centres – India

HQ Office

BSL Training Centres

Source:

Note: The map may not exhibit all centres

----

----

----

----

----

----

----

----

----

Region /State Centres

Note: The mappings also exhibit major cities with multiple centres

SAMPLE

6

SAMPLE

Business Model

Source:

BSL Y Facts

• Assistance 1

• Assistance 2

• Assistance 3

• Assistance 4

• Assistance 5

• Assistance 6

• Assistance 7

BSL Training Company Pvt. Ltd.

Format 1 Format 2

BSL X Facts

• Requirement 1

• Requirement 2

• Requirement 3

• Requirement 4

• Requirement 5

• Requirement 6

� --

� --

� --

� --

� --

� --

� --

Business Model

BSL Training Company Pvt. Ltd. also encourages X business models

7

Key PeopleFounder Director

Mr. X

Founder Director

Age : --

Since: --

Current Position: • --

Professional History • --

Qualifications: • --

Board Membership: • --

Additional Director

Source:

Mrs. Y

Additional Director

Age : --

Since: --

Current Position: • --

Professional History • --

• --

Qualification: • --

Board Memberships • --

Other Key Employees

----

Name No. of Shares held

-- --

-- --

-- --

SAMPLE

8

SAMPLE

SWOT Analysis

• Strength 1

• Strength 2

• Strength 3

• Weakness 1

• Weakness 2

• Weakness 3

• Threat 1

• Threat 2

• Threat 3

Strengths Weaknesses

Opportunities Threats

• Opportunity 1

• Opportunity 2

� Opportunity 3

Source:

9

SAMPLE

Ratio AnalysisKey Ratios

Note:

Key Ratio Analysis

100%

Improved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

-----Return on Working Capital

-----Working Capital Turnover

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

20--

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

y-o-y change

(20-)

---Capital Employed Turnover

---Current Asset Turnover

---Asset Turnover

---Fixed Asset Turnover

---Efficiency Ratios

---Interest Coverage Ratio

---Debt to Capital Ratio

---Debt to Equity Ratio

---Leverage Ratios

---Cash Ratio

---Current Ratio

---Liquidity Ratios

---Interest costs (% of Sales)

---Operating costs (% of Sales)

---Cost Ratios

---Return on Fixed Assets

---Return on Assets

---Return on Capital Employed

---Return on Equity

---Profit Before Tax Margin

---Net Margin

Particulars 20-- 20-- 20--

Profitability Ratios

Operating Margin - - -

Source:

10

SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

0

50

100

150

200

INR bn

+ u %

20--e

T

20--e

S

20--e

R

20--e

Q

20--

P

Others

p%E

o%

Dn%

C

m%B

l %

Ak%

11

Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

L

M

L

H

-

-

-

BSL Training

M

H

NA

Course E

Course F

Course D

Course C

Course B

H

M

M

L

-

-

-

Veta

M

-

-

Course A

Spoken English :

MHNALZone D

MMHMZone c

LLNANAZone B

HMNAHZone A

----Net Profit/(loss)

----Total Revenue

-----Study Centres

SpeakwellSmarttalkRussell’sBM EnglishBafelCompany Name

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

��

�

� Offered � Not OfferedH: High; L: Low; M: Medium

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

SAMPLE

12

Thank you for the attention

www.netscribes.com

About Netscribes

Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment

& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a

true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and

growth objectives.

BSL Training Company Pvt. Ltd. is a part of Netscribes’ Education Company Profile

Series. For more detailed information or customized research requirements please contact:

This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.

Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes

(India) Pvt. Ltd. and no part may be reproduced without prior written permission.

Gagan UppalPhone: +91 22 4098 7530

E-Mail: gagan.uppal@netscribes.com

Jitendra PunjabiPhone: +91 33 4064 6215

E-Mail: jitendra.punjabi@netscribes.com