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muhammad-ishaq
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PROPER DEFINATION
A brochure is
a flyer, pamphlet or leaflet that is
used to pass information about
something
A brochure (also referred to as a pamphlet ) .
Brochures are advertising pieces.
Brochures are distributed by mail, handed personally or placed in brochure racks.
(Services - products )
(Event & Programs)
-(Knowledge about the
company )
They are designed and used
for:
A marketing tool to
advertise a service or
product
As an information
providing tool
identity to the company
There are many types of
brochures,
A bi-fold brochure has 4 parts (two on each side)
A tri-fold brochure has 6 parts (three on each side)
Bi-Fold
What is a Brochure?
What is a Brochure?
Tri-Fold
Tri-fold 1- How to place Content :
Front Cover: Clients needs.
Back Cover: Contact Information
Inside Flap: Information about your company .
Tri-fold 2 - How to place Content :
Inside Left: Clients Pain Points.
Inside Cover: Solutions.
Inside Right: Contact Information.
According to targeted audience :
Leave-Behinds
Point-of-Sale
Respond to Inquiries
Direct Mail
Sales Support Tool
• Create a brochure that addresses your ideal clients pain points and highlights your solutions. This brochure will be general.
• If you service different markets or clients then you’ll want more than one kind of general brochure.
Gather Information
• Create a branded brochure that highlights your products benefits and solutions.
Familiar with your service and ready to
make a purchase.
1. Where, What, Who
2. Choose Your Layout
3. Place Your Content
4. Choose Your Photos
5. Write Your Copy
6. Put It All Together
Where, What, Who
Discovery of need :
Marketing is not about trying to persuade someone to buy something that they don’t want.
Discover that she has a
need
Gather Information
Evaluate Options
Purchase
Retention
Purpose
Information (the history of the
company, goals, services)
Pages of the brochure should
also be arranged .
Sketched out.
Unique Design .
Tell one story
Why is it important to plan your
brochure layout?
Impression
Attention
Attractive
The name of
organization/place/company
In addition, a photo or
graphic should be on the
cover page
Type of Writing Style
sentence short and to the point
Necessary information
Use powerful words
( new, results or guarantee )
The use of headings draw
attention to sections on
your brochure
The heading should stand
out, by having a bigger font
and color
It is very important that you
proof read your work
Grammatical and spelling
mistakes takes the
attention of the reader’s
away
Color combinations
Make sure you use colors that
go together
o If you have lime green with
shocking pink reader’s will not
want to read your brochure
Focus on reader’s attention
Your pictures tell :
Clients problems and your solutions.
Story of your brand.
Resources: www.123rf.com; www.shutterstock.com; www.istockphoto.com; microsoft clip art. **Check licensing information before use.
Purchase the liscence .
Along with reports and proposals.
Direct mail
Distributed places where events, workshops or classes are held.
Given amongst volunteers and employees .
You should carry brochures whenever you meet a client so that you can leave behind after the meeting, thus spreading information about your company
Ok , then , I think You should “Google” your further Queries …
www.google.com