SEARCH ENGINE OPTIMIZATION

Presented by: BOOPATHIEAZHUMALAI

SEO-ANALYST

INTRODUCTION

SEARCH ENGINE OPTIMIZATION is abbreviation of

SEO, it’s process to getting website’s in TOP ranking on the internet .

o Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms

o SEO consist of many process among that two are main that are:

1.On page optimization

2.Off page optimization

SEO-PROCESS

Task involved in SEO

1.Analysis and Competitive Research

2.Strategy Development

3.Keyword Research

4.On-page optimization

5.Off-page optimization

6.Reporting

7.Maintenance and Strategy Review

SEO-PROCESS

OFF PAGE OPTIMIZATION

Types of Link Building in SEO:

1.Active link building

2.passive link building

Active link:

If we done work actively to getting link for our website than this process is called active link

Passive link:

Passive link is a link exchange, in which we are not doing link exchange actively for our website. But we are getting links from other potential link partners without offering a proposal for link exchange.

OFF PAGE OPTIMIZATION

OFF PAGE OPTIMIZATION

Off page optimization is process of getting back link (inbound link) to websites

Task involved in off page optimization are:

Directories submission

1.One way link

2.Reciprocal link

DIRECTORY SUBMISSION

DS is process of submitting information about websites to the top most directories like

1.http://www.dmoz.com

2. http://www.a1webdirectory.org

o Task invoved in DS:

1.Select a Directory

2.Need to Check

3.Guidlines

4.Details about site

5.Confirmation

DIRECTORIES SUBMISSION

GUIDLINES

Don’t submit to irrelevant category. editors don’t have time to move your website from one category to another or don’t bother to move it to the proper category. They may put your submission in a waiting list or DELETE your listing.

Many editors may reject websites: that are full of worthless content, websites that are very poorly designed, websites that are full of banners or ads, MFA (made for Adsense) websites

To improve your chances of getting listed, be sure your website has a clean design and user-friendly navigation.

It’s also beneficial if your website is useful to potential visitors.

GUIDLINE

Don’t submit sites that are under construction.

Don’t submit affiliate links. They will not be reviewed or approved by most directories.

Don’t submit a site to multiple categories or submit different URLs of a site to different categories.

Don’t submit your site more than once.

ONE WAY LINK

One way link building is also known as natural linking.

In this type of link building one site linked on other site because of its content quality and usability and not for any business purpose.

ONE WAY LINK

ADVANTAGE

Provides “permanent links”, which improves your link popularity

Improves keyword relevancy for your website with “themed” submissions and targeted anchor text

Gain targeted visitors from the directories themselves

ADVANTAGE

Builds one-way links. There’s no need to link to other websites.

By listing your website in quality directories you can expect to receive traffic from the directories as well as search engines

Higher rankings on search engines.

Increased visitor traffic to your site.

DISADVANTAGE

if you do not follow the submission guidelines, editors will review your site but they will not approve it

In one way link, Reader can’t move back to where they come via anchor text

In one way link ,site’s getting only back link

RECIPROCAL LINK

Reciprocal linking is a type of link building in which two sites link to each other to benefit each other in terms of link popularity.

Reciprocal linking as the name suggests is a type of link building in which the two webmasters mutually agree and decide to display each other’s link on their respective websites.

RECIPROCAL LINK

In this diagram sites B and C sharing their link

each other with prior permission this is called

two way link.

B site getting link from A ,C site also getting link from A this is called one way link

ADVANTAGE

In two way link, Readers can move back to the where they come via anchor text

In Reciprocal link, site’s getting back link as well as anchor text link

DISADVANTAGE

1.The webmaster should add following command on their source code of website

< a href=“http://www.websitename.com”> anchor text</a>>

2. Process Time and size of source code are increased compare than one way link

CONCLUSIONS

Article

Directories Visibility

Submission*{Blog }=>Increased*{Credibility}

SBM Ranking

forums

=[ Visitors](100%)

// Thus Web “profitability”

CONCLUSIONS

SEO is one of the strongest measures of web promotion

SEO allows potential customers to find you!

SEO strategies should be tailored to meet YOUR needs

FOR FURTHER INFO:

Visit the “bluehatseoblog”http://www.bluehatseotutorials.blogspot.in/

THANK YOU

TIME NOW FOR SOME Q & A!