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Smarter Content Selections Value of Elsevier resources – Journals, Backfiles & eBooks Presented by: Nitin Rawat Title : Account Manager ELSEVIER 1

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Smarter Content SelectionsValue of Elsevier resources – Journals, Backfiles & eBooks

Presented by: Nitin RawatTitle : Account Manager

ELSEVIER

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Value of Elsevier journals in research processU

sage (

FTA

) /

Cit

ed r

efe

rence

s

Input(Usage)

Process

2

Higher Level Outcomes

Better research

Increased funding

Better education

Drive innovation

Read

Cite

Output

Articles / Dissertations / Patents / Reports

Publish

Direct Outcomes

Usa

ge (

FTA

) /

# o

f ti

mes

cite

d

Get Read

Get Cited

2

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Elsevier Publisher A Publisher B

Publisher C Publisher D Publisher E

Publisher F Publisher G Publisher H

Publisher I Publisher J Publisher K

Publisher L Publisher N Other

24..9%

11.4%

8.3%

55.4%

25.0%

10.9%

11.1%

53.0%

Elsevier’s impact on global research

Cite/Get cited Read

Publish

Total STM usage, publication & citations shareSource: Scopus data 2007-11Coverage: Approximately 5,000 publishers

Other

Publisher B

Publisher A

Elsevier

Disseminate

Get cited share

Usage share

Investigate

Publication share

Certify

Publisher B

Publisher A

ElsevierOther

CertifyCertify

11 %

32 %

9.2%

0.3%

9 %

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O ve r e l e ve n m i l l i o n a r ti c l e s a re ava i l a b l e o n l i n e f ro m 2 50 0 p e e r re v i e we d j o u r n a l s a n d 2 0 , 0 0 0 e Bo o ks

M o re t h a n 9 00 m i l l i o n a r ti c l e s h ave b e e n d o w n l o a d e d s i n c e l a u n c h by o ve r 1 1 mi l l i o n u s e rs b a s e d i n t h o u s a n d s o f i n sti t u te s , i n m o re t h a n 7 0 co u nt r i e s

A ro u n d o n e mi l l i o n a u t h o rs a re p u b l i s h e d e a c h ye a r

3 6 a r ti c l e s a re b e i n g d o w n l o a d e d e ve r y s e co n d d u r i n g a ave ra ge wo r k i n g d ay

Ave ra ge a n n u a l g ro w t h i n co nte nt ava i l a b i l i t y o n S c i e n c e D i re c t : 15 %

I n t h e I n d i a n s u b co nti n e nt , S c i e n c e D i re c t i s a c c e s s e d at o ve r 2 00 0 i n sti t u ti o n s - u n i ve rs i ti e s , co r p o rate R & D c e nte rs , e n g i n e e r i n g a n d m e d i ca l co l l e ge s , g o ve r n m e nta l re s e a rc h l a b o rato r i e s etc .

How ScienceDirect is used around the globe

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ScienceDirect has been a major source of scholarly literature at

IITs, NITs, IIMs & IISERs

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Usage of ScienceDirect Journals at IITs

2009 2010 2011 2012 2013 -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

4.14 M 4.41 M 4.76 M

5.40 M

6.11 M

Usage

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Usage of ScienceDirect Journals at IIMs

2009 2010 2011 2012 20130

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

87 K 91 K100 K

139 K

171 K

Usage

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Usage of ScienceDirect Journals at NITs

2009 2010 2011 2012 20130

500,000

1,000,000

1,500,000

2,000,000

2,500,000

0.90 M 0.97 M 0.93 M

1.39 M

1.92 M

Usage

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Usage of ScienceDirect Journals at IISERs

2009 2010 2011 2012 20130

50,000

100,000

150,000

200,000

250,000

38 K

86 K

128 K

190 K

225 K

Usage

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The Value of Journal Backfiles/Archives

10

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Why invest in ScienceDirect Journal Backfiles/Archives?

• Huge library space savings• Fast Return on Investment based on high usage• Great usability & flexibility• Emulate the best – the world’s top-ranked universities use journal

backfiles heavily• Electronic and immediate access to the classic articles of the most

influential scientists of the 20th Century• Backfile articles in disciplines from the Physical Sciences to the Life

Sciences get applied in contemporary scientific output e.g. articles and patents

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The ScienceDirect Subject Backfiles

Now

1995

Freedom Collection~ 7M articles

2071 active titles

Backfiles~ 4M articles

1823

Average usage backfiles: 12 – 14% of total

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A scientific heritage brought to life in the digital age

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Great usability and flexibility in having backfiles on ScienceDirect

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The Journal Backfiles Value Equation

10% USAGE*

17% CITATION**= IMPACT

Source: Elsevier Web Analytics Department, Scopus Data

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USAGE OF PRE-1995 ARTICLES IN THE CONTEMPORARY ARTICLE OUTPUT (2008-

2012) OF THE THES TOP 10*

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Ratio of backfile articles used by these Top Ranked Institutions

The pre-1995 article usage is around 10% of the total article set used

Source: Elsevier Web Analytics Department, ScienceDirect Usage Data

2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

12% 8% 9% 12% 7%

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Spread of journal backfile usage by Subject Area

*A journal may belong to several subject categories

Gene

ral

Agric

ultu

ral a

nd B

iolo

gica

l Scie

nces

Arts

and

Hum

aniti

es

Bioc

hem

istry

, Gen

etics

and

Mol

ecul

ar B

iolo

gy

Busin

ess,

Man

agem

ent a

nd A

ccou

nting

Chem

ical E

ngin

eerin

g

Chem

istry

Com

pute

r Scie

nce

Decis

ion

Scie

nces

Eart

h an

d Pl

anet

ary

Scie

nces

Econ

omics

, Eco

nom

etric

s and

Fin

ance

Ener

gy

Engi

neer

ing

Envi

ronm

enta

l Scie

nce

Imm

unol

ogy

and

Micr

obio

logy

Mat

eria

ls Sc

ienc

e

Mat

hem

atics

Med

icine

Neur

oscie

nce

Nurs

ing

Phar

mac

olog

y, T

oxico

logy

and

Pha

rmac

eutic

s

Phys

ics a

nd A

stro

nom

y

Psyc

holo

gy

Socia

l Scie

nces

Vete

rinar

y

Denti

stry

Heal

th P

rofe

ssio

ns

0%

20%

40%

60%

80%

100%

0% 8% 19% 8% 11% 10% 16% 15% 9% 13% 13% 10% 14% 8% 6% 12% 20% 9% 6% 5% 14% 16% 9% 11% 5% 17% 8%

100% 92% 81% 92% 89% 90% 84% 85% 91% 87% 87% 90% 86% 92% 94% 88% 80% 91% 94% 95% 86% 84% 91% 89% 95% 83% 92%

Pre-1995 Post-1995

Note that usage of journal backfiles is high in fast moving fields such as Computer Science and Pharmacology, Toxicology & Pharmaceutics

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CITATION OF PRE-1995 ARTICLES IN THE CONTEMPORARY ARTICLE OUTPUT (2008-

2012) OF THE THES TOP 10

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Backfile articles are cited heavily in contemporary research output

• Having Backfiles is more than just having a sustainable archive of classic articles

• Pre-1995 journal articles have a sustainable value in terms of citation in the range of 13% - 17%

• By 2020, the ratio of pre-1995 articles referenced in contemporary article output is projected to be about 10% of all articles referenced and 8% by 2030

Publication Year

Number of articles referenced

Number of articles produced

2008 684,741 58,150

2009 872,277 60,014

2010 1,142,972 63,516

2011 1,747,991 67,648

2012 2,004,218 70,179

Source: Elsevier Web Analytics Department, Scopus Data

2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

17% 16% 14% 13% 13%

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CITATION OF PRE-1995 ARTICLES IN THE INNOVATION OUTPUT THE WORLD’S TOP

COMPANIES

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The world’s top companies create inventions based on classic articles

Automotive

Chemical

CPG

HighTech

MedicalDevices

O&G

PBT

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32

1719

733

327

1272

564

22807

113

3969

1415

1049

2825

1494

15576

Articles cited in patents by Industry - Global Top 20 Companies

Pre-95Post-95

Source: LexisNexis TotalPatent, Scopus, Time Period: 1992-2012

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Usage of ScienceDirect Journals at 8 IITs (Core)

25.9 M

3.6 M, 14%

22.3

M, 86%

BackfilesCurrent Content

Total Usage Usage of Backfiles V/s Current Content

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Elsevier E-book Value PropositionAssessing the value of e-books to library and end user

Created with resource support from:

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Book - perfect entry point to a topic

1235 journal articles from across 24 subject areas referenced on 1 book covering the inter discipline of NeuroeconomicsSource: Scopus data

NeurosciencePyschology

Biochemistry, Genetics & Molecular BiologyMultidisciplinary

Economics, Econometrics & FinanceAgricultural & Biological Sciences

MedicineBusiness, Management & Accounting

Social SciencesArts & Humanities

Other

37.50%

12.80%8.90%

7.70%7.20%

5.80%3.80%

3.20%3.00%

1.50%8.60%

Journal article coverage (1928 – 2008) referenced in 1 book title

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Why invest in Elsevier e-books?

• DEMAND growing for e-book format• HIGHEST IMPACT – Elsevier is the scholarly e-book leader• STRONGEST PREFERENCE from researchers for Elsevier e-books• EASIER TO BUY – Elsevier helps customers get e-book format of a title• CRITICAL MASS DRIVES USAGE - Collection purchasing drives end user

adoption• HIGHLY DISCOVERABLE - Elsevier e-books are most discoverable• IDEAL ENTRY POINT - Scientific monographs provide the ideal entry point

to topics of critical interest

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Many award-winning e-books in the current Elsevier front lists

• 9 PROSE Awards in 2012 and 2013• 4 BMA Medical Book Awards in 2013• 3 Notable Computer Book Awards in

2013• 8 One of the Best In InfoSec Book

Awards in 2012• 1 IChemE Basil Brennan Medal Award

2012• 1 ASLI’s Choice Award 2012• 1 Best Publication Award 2013,

Engineering Libraries Division• 1 Jury Award for Enology

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Consumers are opting in greater numbers for the e-book format

U.S. printed book sales vs. e-book sales, in millions of US$

Source: Electronic Books Impact Global Environment—An Empirical Study Focus on User Perspectives, by Chiang-nan Chao, Tobin College of Business, St. John’s University, 8000 Utopia Parkway, Jamaica, April 27, 2013 in Journal of Management and Strategy (based on AAP data)

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Genuine interest from researchers in e-books

Researcher preference for scholarly content in electronic format in 4 South African Universities

# of survey respondents = 1,1348

Source: The Growth of E-book Collections At South African Academic Libraries: A CASE STUDY OF THE WESTERN CAPE , By Michelle Kahn, MPhil, Published: Faculty of the Humanities, University of Cape Town 2013

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33Source: Elsevier Web Analytics Team & Innodata, Oct 2013

Elsevier Publisher A

Mean h-index 2010*

13.0 9

Mean h-index as of October 2013**

15.6 2.6

10.2 1.2

The more productive, impactful authors are publishing e-books exclusively with Elsevier

Elsevier has proven higher quality book authors

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Making it easy for libraries to build approval plans around e-books

Print before eBookAvg. # days between editions

Elsevier 1Publisher A 96Publisher B 24

• Elsevier makes its e-books available at the same time as the print version• Lowers risk of double-purchasing of both e-book and print book for academic

libraries

“It is still a challenge to streamline their selection and acquisition since eBooks and print books are rarely released simultaneously. Print is often available before an eBook equivalent and eBook availability is unpredictable. As a result, libraries face the difficult choice of waiting for an eBook or purchasing a title in multiple formats”

- Gabrielle Wiersma, Head, Collection Development and Assessment, University of Colorado Boulder Libraries

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Invest in large e-book collections and the usage will followCase in point: Experience from Laurentian University

“The Number of E-book Viewings increases annually at a similar rate to the increase in the number of E-books…The level of usage appeared to be directly proportional to the size of the collection.”

Elsevier offers attractive large collection options: Complete Collection, Freedom Collection

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Elsevier e-book collections are heavily used

2008 2009 2010 20110.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

51.5%57.7%

77.1% 79.9%

• % of the collection used at University of Toronto*• Compound Annual Growth Rate for uses is 43.47%

# of e-book titles analyzed2008: 4995 2009: 54872010: 59812011: 6444

*E-book uses from ScienceDirect.com. Excludes ScholarsPortal usage

The Cost Per Chapter for University of Toronto is $1.18

Source: Provided by the Elsevier Web Analytics Department

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Activities at INDEST Institutions in the past 2 years

Activities in 2013• Editors Workshop at IISc Bangalore• Publishing connect Workshops held at IIT Madras, IIT Roorkee, IISc Bangalore, IISER

Pune• eBooks/Backfiles Roadshow at IIT BHU, Varanasi• Sponsorships to workshops held at IIT Bombay, IIT Kharagpur, IIM Ahmedabad,

MANIT Bhopal, NIT Silchar & NIT Rourkela.• User Awareness Sessions in 12 accounts• Over 400 people including Students, Researchers and Library Professionals were

trained.

Activities in 2014• ILA 2014 at IIT Roorkee• Technical Book Fair at IIT Patna• INDEST Consortium Meet at NIT Silchar• User Awareness Sessions in 5 accounts till date• Over 200 people including Students, Researchers and Library Professionals were

trained.

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Activities at INDEST Institutions in the past 2 years

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Thank you for kind attention.Questions please