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Smarter Content SelectionsValue of Elsevier resources – Journals, Backfiles & eBooks
Presented by: Nitin RawatTitle : Account Manager
ELSEVIER
Value of Elsevier journals in research processU
sage (
FTA
) /
Cit
ed r
efe
rence
s
Input(Usage)
Process
2
Higher Level Outcomes
Better research
Increased funding
Better education
Drive innovation
Read
Cite
Output
Articles / Dissertations / Patents / Reports
Publish
Direct Outcomes
Usa
ge (
FTA
) /
# o
f ti
mes
cite
d
Get Read
Get Cited
2
Elsevier Publisher A Publisher B
Publisher C Publisher D Publisher E
Publisher F Publisher G Publisher H
Publisher I Publisher J Publisher K
Publisher L Publisher N Other
24..9%
11.4%
8.3%
55.4%
25.0%
10.9%
11.1%
53.0%
Elsevier’s impact on global research
Cite/Get cited Read
Publish
Total STM usage, publication & citations shareSource: Scopus data 2007-11Coverage: Approximately 5,000 publishers
Other
Publisher B
Publisher A
Elsevier
Disseminate
Get cited share
Usage share
Investigate
Publication share
Certify
Publisher B
Publisher A
ElsevierOther
CertifyCertify
11 %
32 %
9.2%
0.3%
9 %
4
O ve r e l e ve n m i l l i o n a r ti c l e s a re ava i l a b l e o n l i n e f ro m 2 50 0 p e e r re v i e we d j o u r n a l s a n d 2 0 , 0 0 0 e Bo o ks
M o re t h a n 9 00 m i l l i o n a r ti c l e s h ave b e e n d o w n l o a d e d s i n c e l a u n c h by o ve r 1 1 mi l l i o n u s e rs b a s e d i n t h o u s a n d s o f i n sti t u te s , i n m o re t h a n 7 0 co u nt r i e s
A ro u n d o n e mi l l i o n a u t h o rs a re p u b l i s h e d e a c h ye a r
3 6 a r ti c l e s a re b e i n g d o w n l o a d e d e ve r y s e co n d d u r i n g a ave ra ge wo r k i n g d ay
Ave ra ge a n n u a l g ro w t h i n co nte nt ava i l a b i l i t y o n S c i e n c e D i re c t : 15 %
I n t h e I n d i a n s u b co nti n e nt , S c i e n c e D i re c t i s a c c e s s e d at o ve r 2 00 0 i n sti t u ti o n s - u n i ve rs i ti e s , co r p o rate R & D c e nte rs , e n g i n e e r i n g a n d m e d i ca l co l l e ge s , g o ve r n m e nta l re s e a rc h l a b o rato r i e s etc .
How ScienceDirect is used around the globe
5
ScienceDirect has been a major source of scholarly literature at
IITs, NITs, IIMs & IISERs
6
Usage of ScienceDirect Journals at IITs
2009 2010 2011 2012 2013 -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
4.14 M 4.41 M 4.76 M
5.40 M
6.11 M
Usage
7
Usage of ScienceDirect Journals at IIMs
2009 2010 2011 2012 20130
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
87 K 91 K100 K
139 K
171 K
Usage
8
Usage of ScienceDirect Journals at NITs
2009 2010 2011 2012 20130
500,000
1,000,000
1,500,000
2,000,000
2,500,000
0.90 M 0.97 M 0.93 M
1.39 M
1.92 M
Usage
9
Usage of ScienceDirect Journals at IISERs
2009 2010 2011 2012 20130
50,000
100,000
150,000
200,000
250,000
38 K
86 K
128 K
190 K
225 K
Usage
10
The Value of Journal Backfiles/Archives
10
11
Why invest in ScienceDirect Journal Backfiles/Archives?
• Huge library space savings• Fast Return on Investment based on high usage• Great usability & flexibility• Emulate the best – the world’s top-ranked universities use journal
backfiles heavily• Electronic and immediate access to the classic articles of the most
influential scientists of the 20th Century• Backfile articles in disciplines from the Physical Sciences to the Life
Sciences get applied in contemporary scientific output e.g. articles and patents
The ScienceDirect Subject Backfiles
Now
1995
Freedom Collection~ 7M articles
2071 active titles
Backfiles~ 4M articles
1823
Average usage backfiles: 12 – 14% of total
13
A scientific heritage brought to life in the digital age
14
Great usability and flexibility in having backfiles on ScienceDirect
15
The Journal Backfiles Value Equation
10% USAGE*
17% CITATION**= IMPACT
Source: Elsevier Web Analytics Department, Scopus Data
16
USAGE OF PRE-1995 ARTICLES IN THE CONTEMPORARY ARTICLE OUTPUT (2008-
2012) OF THE THES TOP 10*
17
Ratio of backfile articles used by these Top Ranked Institutions
The pre-1995 article usage is around 10% of the total article set used
Source: Elsevier Web Analytics Department, ScienceDirect Usage Data
2008 2009 2010 2011 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
12% 8% 9% 12% 7%
18
Spread of journal backfile usage by Subject Area
*A journal may belong to several subject categories
Gene
ral
Agric
ultu
ral a
nd B
iolo
gica
l Scie
nces
Arts
and
Hum
aniti
es
Bioc
hem
istry
, Gen
etics
and
Mol
ecul
ar B
iolo
gy
Busin
ess,
Man
agem
ent a
nd A
ccou
nting
Chem
ical E
ngin
eerin
g
Chem
istry
Com
pute
r Scie
nce
Decis
ion
Scie
nces
Eart
h an
d Pl
anet
ary
Scie
nces
Econ
omics
, Eco
nom
etric
s and
Fin
ance
Ener
gy
Engi
neer
ing
Envi
ronm
enta
l Scie
nce
Imm
unol
ogy
and
Micr
obio
logy
Mat
eria
ls Sc
ienc
e
Mat
hem
atics
Med
icine
Neur
oscie
nce
Nurs
ing
Phar
mac
olog
y, T
oxico
logy
and
Pha
rmac
eutic
s
Phys
ics a
nd A
stro
nom
y
Psyc
holo
gy
Socia
l Scie
nces
Vete
rinar
y
Denti
stry
Heal
th P
rofe
ssio
ns
0%
20%
40%
60%
80%
100%
0% 8% 19% 8% 11% 10% 16% 15% 9% 13% 13% 10% 14% 8% 6% 12% 20% 9% 6% 5% 14% 16% 9% 11% 5% 17% 8%
100% 92% 81% 92% 89% 90% 84% 85% 91% 87% 87% 90% 86% 92% 94% 88% 80% 91% 94% 95% 86% 84% 91% 89% 95% 83% 92%
Pre-1995 Post-1995
Note that usage of journal backfiles is high in fast moving fields such as Computer Science and Pharmacology, Toxicology & Pharmaceutics
19
CITATION OF PRE-1995 ARTICLES IN THE CONTEMPORARY ARTICLE OUTPUT (2008-
2012) OF THE THES TOP 10
20
Backfile articles are cited heavily in contemporary research output
• Having Backfiles is more than just having a sustainable archive of classic articles
• Pre-1995 journal articles have a sustainable value in terms of citation in the range of 13% - 17%
• By 2020, the ratio of pre-1995 articles referenced in contemporary article output is projected to be about 10% of all articles referenced and 8% by 2030
Publication Year
Number of articles referenced
Number of articles produced
2008 684,741 58,150
2009 872,277 60,014
2010 1,142,972 63,516
2011 1,747,991 67,648
2012 2,004,218 70,179
Source: Elsevier Web Analytics Department, Scopus Data
2008 2009 2010 2011 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
17% 16% 14% 13% 13%
21
CITATION OF PRE-1995 ARTICLES IN THE INNOVATION OUTPUT THE WORLD’S TOP
COMPANIES
22
The world’s top companies create inventions based on classic articles
Automotive
Chemical
CPG
HighTech
MedicalDevices
O&G
PBT
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
32
1719
733
327
1272
564
22807
113
3969
1415
1049
2825
1494
15576
Articles cited in patents by Industry - Global Top 20 Companies
Pre-95Post-95
Source: LexisNexis TotalPatent, Scopus, Time Period: 1992-2012
24
Usage of ScienceDirect Journals at 8 IITs (Core)
25.9 M
3.6 M, 14%
22.3
M, 86%
BackfilesCurrent Content
Total Usage Usage of Backfiles V/s Current Content
Elsevier E-book Value PropositionAssessing the value of e-books to library and end user
Created with resource support from:
26
Book - perfect entry point to a topic
1235 journal articles from across 24 subject areas referenced on 1 book covering the inter discipline of NeuroeconomicsSource: Scopus data
NeurosciencePyschology
Biochemistry, Genetics & Molecular BiologyMultidisciplinary
Economics, Econometrics & FinanceAgricultural & Biological Sciences
MedicineBusiness, Management & Accounting
Social SciencesArts & Humanities
Other
37.50%
12.80%8.90%
7.70%7.20%
5.80%3.80%
3.20%3.00%
1.50%8.60%
Journal article coverage (1928 – 2008) referenced in 1 book title
27
Why invest in Elsevier e-books?
• DEMAND growing for e-book format• HIGHEST IMPACT – Elsevier is the scholarly e-book leader• STRONGEST PREFERENCE from researchers for Elsevier e-books• EASIER TO BUY – Elsevier helps customers get e-book format of a title• CRITICAL MASS DRIVES USAGE - Collection purchasing drives end user
adoption• HIGHLY DISCOVERABLE - Elsevier e-books are most discoverable• IDEAL ENTRY POINT - Scientific monographs provide the ideal entry point
to topics of critical interest
28
Many award-winning e-books in the current Elsevier front lists
• 9 PROSE Awards in 2012 and 2013• 4 BMA Medical Book Awards in 2013• 3 Notable Computer Book Awards in
2013• 8 One of the Best In InfoSec Book
Awards in 2012• 1 IChemE Basil Brennan Medal Award
2012• 1 ASLI’s Choice Award 2012• 1 Best Publication Award 2013,
Engineering Libraries Division• 1 Jury Award for Enology
29
Consumers are opting in greater numbers for the e-book format
U.S. printed book sales vs. e-book sales, in millions of US$
Source: Electronic Books Impact Global Environment—An Empirical Study Focus on User Perspectives, by Chiang-nan Chao, Tobin College of Business, St. John’s University, 8000 Utopia Parkway, Jamaica, April 27, 2013 in Journal of Management and Strategy (based on AAP data)
30
Genuine interest from researchers in e-books
Researcher preference for scholarly content in electronic format in 4 South African Universities
# of survey respondents = 1,1348
Source: The Growth of E-book Collections At South African Academic Libraries: A CASE STUDY OF THE WESTERN CAPE , By Michelle Kahn, MPhil, Published: Faculty of the Humanities, University of Cape Town 2013
33Source: Elsevier Web Analytics Team & Innodata, Oct 2013
Elsevier Publisher A
Mean h-index 2010*
13.0 9
Mean h-index as of October 2013**
15.6 2.6
10.2 1.2
The more productive, impactful authors are publishing e-books exclusively with Elsevier
Elsevier has proven higher quality book authors
36
Making it easy for libraries to build approval plans around e-books
Print before eBookAvg. # days between editions
Elsevier 1Publisher A 96Publisher B 24
• Elsevier makes its e-books available at the same time as the print version• Lowers risk of double-purchasing of both e-book and print book for academic
libraries
“It is still a challenge to streamline their selection and acquisition since eBooks and print books are rarely released simultaneously. Print is often available before an eBook equivalent and eBook availability is unpredictable. As a result, libraries face the difficult choice of waiting for an eBook or purchasing a title in multiple formats”
- Gabrielle Wiersma, Head, Collection Development and Assessment, University of Colorado Boulder Libraries
37
Invest in large e-book collections and the usage will followCase in point: Experience from Laurentian University
“The Number of E-book Viewings increases annually at a similar rate to the increase in the number of E-books…The level of usage appeared to be directly proportional to the size of the collection.”
Elsevier offers attractive large collection options: Complete Collection, Freedom Collection
39
Elsevier e-book collections are heavily used
2008 2009 2010 20110.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
51.5%57.7%
77.1% 79.9%
• % of the collection used at University of Toronto*• Compound Annual Growth Rate for uses is 43.47%
# of e-book titles analyzed2008: 4995 2009: 54872010: 59812011: 6444
*E-book uses from ScienceDirect.com. Excludes ScholarsPortal usage
The Cost Per Chapter for University of Toronto is $1.18
Source: Provided by the Elsevier Web Analytics Department
43
Activities at INDEST Institutions in the past 2 years
Activities in 2013• Editors Workshop at IISc Bangalore• Publishing connect Workshops held at IIT Madras, IIT Roorkee, IISc Bangalore, IISER
Pune• eBooks/Backfiles Roadshow at IIT BHU, Varanasi• Sponsorships to workshops held at IIT Bombay, IIT Kharagpur, IIM Ahmedabad,
MANIT Bhopal, NIT Silchar & NIT Rourkela.• User Awareness Sessions in 12 accounts• Over 400 people including Students, Researchers and Library Professionals were
trained.
Activities in 2014• ILA 2014 at IIT Roorkee• Technical Book Fair at IIT Patna• INDEST Consortium Meet at NIT Silchar• User Awareness Sessions in 5 accounts till date• Over 200 people including Students, Researchers and Library Professionals were
trained.
44
Activities at INDEST Institutions in the past 2 years
Thank you for kind attention.Questions please