Audience Research

Results And Conclusions

By: Karolina Kocaj

Introduction

I have collected all my results and put the results to each question on either a bar chart or a pie chart. Next to the charts I have said why I have included each of the questions and have made conclusions for each question. I have also said how these results will help me with making decisions when it comes to production of my music magazine.

Q1: What Gender Are You?

Male: 8 Female:12

This was the first question on my questionnaire, and it helped me to find out which gender is interested in the magazine more. From the results of this question I know that the majority of people who have answered my questionnaire were female. This means that the results could be biased and more female friendly. However this could also mean that more women may be interested in buying the magazine, so this will help me to think about the general look of the magazine.

Q2: How Old Are You?

Under 18 years old

18-25 years old

26-30 years old

31-35 years old

36-40 years old

Over 45 years old

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2

3

4

5

6

7

This question was necessary in my questionnaire as it will help me to find out what age range within my target audience most people that I have questioned fall under. In this question I have covered the full age range of my target audience. From these results I can see that most people who I have questioned fall under the under 18 category. This means that my results are biased in favour of people who are in the younger range of my target audience. However these results will help me to think about the details in my magazine that will be suitable for the younger people within my age range as they are going to be the people who are going to buy the magazine the most often.

I have presented the results for this question in a bar chart. So everyone can see.

Q3: Do You Read Music Magazines?

Yes: 16 No: 4

I have asked this question as I wanted to know if people who I have questioned actually read music magazines, as this plays an important part in order to know what to include in a music magazine or how it could be made, so I can make it the best I can. From these results I can see that 80% of people that I have questioned actually read music magazines. So they know what the music magazine needs to include in order for them to buy it and enjoy reading it. The opinions of these people will really help me. I have not displayed the results on a graphs as there are only two options which we easy to compare and understand for others.

Q4: How Often Do You Buy Music Magazines?

15%

20%

25%5%

20%

15% Weekly

Bi-weekly

Monthly

Bi-monthly

Yearly

Never

I have asked this question as results from this question should help me decide on the frequency of publication of my music magazine. In this question there were six options to choose from. Which were: weekly, bi-weekly, monthly, bi-monthly, yearly and never. I think that these have covered most of the options that could be used for frequency of publication. From these results I can see that the biggest chunk of people who have answered my questionnaire buy music magazines monthly and the least amount of people buy music magazines bi-monthly. Through these results I can now decide that the frequency of publication of my music magazine will most likely be monthly, as this is what suits my target audience the most.

Here I have displayed my results as a pie chart, as it clearly shows all my results along with the percentages. These help me with my conclusions.

Q5: How Much Are You Willing To Pay For A Music Magazine?

Under £1.50

£1.50 - £2.50

£2.51- £3.50

£3.51- £4.50

£4.51- £5.00

£5.01 + Other0

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5

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7

8

decide on the price of my music magazine. In this question I have included a range of different prices that are suitable for a music magazine. From these results I can see that most people are willing to pay between £3.51 and £4.50 for the music magazine. And no one was willing to pay above £4.51 which I now know that I’m not going to make the price of my music magazine above that. Through these results the decisions that I’m going to make about the price of my music magazine will fall somewhere between £3.51 and £4.50 as this is what my target audience is willing to pay for the music magazine.

I feel like this question was one of the most important questions in my questionnaire, as it will help me to

Here I have displayed my results on a bar chart. As this is the best way to show the results for this question.

Q6: What Colours Do You Associate With The Jazz, Soul

And Blues Genres?20%

30%24%

16%4% 6%

Blue WhiteBlackRedBrwonOther

included a range of colours that I feel are the most appropriate to choose from for the genre that my music magazine is going to be. However I have also included space for people to write down the colour that they feel is suitable but I have not included to choose from. From these results I can see that the most popular colours that people chose was white and the second popular was black. However the least popular colour was brown which I now know I’m not going to use. On the other hand people have also suggested colours such as gold and silver, which came under other. Through these results I will now make decisions for the colour scheme of my music magazine that my target audience will enjoy.

I have asked this question, as the results from this question will help me to decide on the colour scheme of my music magazine. I this question I have

I have displayed my results on a pie chart, as I think its the most suitable.

Q7: What Three Words Do You Associate With The Jazz, Soul

And Blues Genres?

Trumpet

Saxo

phonePian

o

Instrumen

ts

Acousti

cGuita

rCalm

Unique

Relaxin

gDee

p

Strings Se

at20's

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phrases. From these results I can see that the most popular words that people have suggested that they associate with the genre is “calm” and the second most popular were “piano” and “guitar” . Some people have even suggested words such as “acoustic” and “instrument” which have a broad meaning. These results have helped me to understand the way my target audience views the genres of music that are going to be included in my music magazine. The results of this question will also help me to decide on the different buzz words that will be included in my magazine.

I have included this question in my questionnaire as the words that people associate with the type of genre I’m doing may help me to decide the title of the magazine and different catch

Here I have displayed the results on a bar chart, as it clearly shows all the different words suggested and how many people ha e suggested them.

Q8: What Type Of Font Do You Think Is The Most Suitable For

A Jazz Magazine Masthead?

30%

35%

20%

5%10%

Intrique Script

Big Bottom Cartoon

Pintania

Appleberry

Hand Shop Typography

And I have displayed them on my questionnaire so people can see what they look like. These results show me that the most popular font was “Big Bottom Cartoon” as 35% of people I questioned has picked this font as the most suitable. On the other hand the least popular was “Hand Shop Typography” as only 5% of people that I have questioned have chose this font. From this results I can now decide on the font of the masthead for the magazine and I know that I want the style to be similar to the font that was the most popular. As this is what my target audience likes the most.

In this question I have researched a few fonts that would be suitable for the genre of music that my music magazine is going to be about.

This is the pie chart displaying all my results for this question.

Q9: What Types Of Articles Do You Enjoy Reading The Most?

Interviews New Artisits New Events Other0

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most. By looking at the results I can see that most people that have answered my questionnaire said that they enjoy reading articles in form of an interview the most. A lot of people have also said that they enjoy reading articles about new events. On the other hand some people have ticked the “other” box and named articles they enjoyed reading the most. Some of the articles included: Information about older music and Exclusive interviews. These results will help me with deciding which articles to include in my magazine the most of, and that my target audience will enjoy reading the most.

I have asked this question, as it will help me to learn what type of articles my target audience enjoys reading the

I have displayed the results for this question in a bar chart, as it clearly shows the results that I have collected.

Q10: On A Double Page Spread Would You Prefer To Have

More Images Or More Text?

30%

25%

45% More ImagesMore TextEqual amount of images and text

also help me to learn if my target audience prefers to have more images or more text on the double page spread or equal amount of text and images. By looking at the results for this question I can see that 45% of people that I have questioned prefer to have equal amount of text and images on the double page spread. And only 25% of people said that they prefer to have more text on a double page spread. These results have helped me on deciding that I will have the same amount of text and images on my double page spread , as this is what my target audience prefers.

I have asked this question, to help me to decide on things that I’m going to include on the double page spread. This question will

Here I have displayed the results on a pie chart, as it shows all the percentages clearly.

Q11: What Incentives Would You Like To See More Of In A

Music Magazine?

CD's DVD's Posters Free Lessons Other0

2

4

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10

12

14

results that I have collected I can see that the most popular incentives that people that I questioned like to have is posters as this is what the majority of people have ticked. The second favourite option that people who I have questioned have ticked is DVD’s. However some people have also ticked the “other” box and gave their own suggestions, which included merchandise which I can then take into consideration.

I have asked this question as I wanted to find out what incentives my target audience prefers to have along with the magazine. From looking at the

Here I have presented the results on a bar chart so it’s clear to read and easy to understand the data.

Q12: Do You Like When Music Magazines Have Competitions

In Them?

80%

20%

YesNo

I have asked this question, as I wanted to find out if my target audience likes if the music magazine has competitions in them. Through looking at these results I can see that 80% of people who I have questioned have said that they like when music magazines have competitions in them. From these results I can now make a decision to include a competition in my music magazine as the majority of people from my target audience said they like competitions.

I have decided to display the results on a pie chart, as it shows the percentages clearly and it is easy to compare them in terms of size.

Q13: What Would You Like To See More Of In A Music

Magazine?

Competitions Top Charts Event Infromation Interviews Other0

2

4

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10

12

I can then take it into consideration when producing my music magazine. These results show me that most people that I have questioned said that they would like to see more top charts being included in the music magazine. The second favourite option that was ticked was competitions, so people from my target audience would like to see more competitions. Through these results I now know that some of the things that I want to include in my music magazine are top charts and competitions.

The reason I have asked this question is because I wanted to find out what my target audience would want to see more of in the music magazine, so

I have presented the results on a bar chart, as I think this is the most suitable way for this question.

Q14: What Features Would You Like To See In The Music

Magazine?29%

14%29%

29%

Lessons

Interviews

Top Tips

Exclusive gig information

I have asked this question, as I wanted to find out what feature articles people in my target audience would like to see more of so I can then include them in my music magazine. By looking at these results I can see that 29% of people I have questioned said that they would like to see “exclusive gig information” as one of the feature articles. However another 29% of people that I have questioned have said that they would like to see “top tips” as one of the feature articles. Making conclusions from this question I will take into account what people have said they would like to see as the feature articles so I will include them in my music magazine.

I have presented these results on a pie chart as I wanted to show the percentages of what people have said . This is the best way to show it.

Q15: What Are Your Likes And/or Dislikes In A Music

Magazine?

Likes

Housestyl

e

Even

t Inform

ation

Imag

es

Posters

Free I

ncentive

s

Crossw

ords

Competitions

Colours

Details

Dislike

Adverts

A lot o

f text

Not enough

imag

es0

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1

1.5

2

2.5

3

3.5

4

4.5

5

I have asked this question as I wanted to find out what likes and dislikes my target audience has when it comes to music magazine. By looking at the results I can see that people that I have asked have said that the thing they like the most is having a lot of images. So I need to make sure to include a lot of images in my music magazine. The number one thing that people who answered my questionnaire said that they dislike are adverts. So I need to make sure to not include adverts in my magazine, and if I do it can’t be too many. As this will not please my target audience.

This is the last question that I have asked on my questionnaire.

I have presented the data that I have collected in a bar chart, as it clearly shows the likes and dislikes and the results.

ConclusionsThrough collecting the results, by giving out the questionnaire to people in my target audience. I was able to make very important decisions about what should I include and what should I not include in my music magazine. These results have also helped me to make decisions about what the magazine should look like, which included things such as the colour scheme and the masthead. The results have also helped me on deciding the price of the magazine and the frequency of publication, which is all very important. A s I want my music magazine to suit my target audience. All these things will help me make suitable music magazine for my music magazine, so that they will enjoy reading it and buy it.