ENGLISHTOPIC: AUDIENCE ANALYSIS

Essentials to audience analysis• Successful presentations begin with precise audience

analysis.• To grab attention of the audience and to boost interest to

listen to the speaker.• Know the size of audience• Know the attitudes, biases and needs of audience.• To know what motivates the audience.

While speaking…• Audience centeredness- what they want to know ? • Asking or inviting queries- to keep the ambience alive.• Adapting during speech-adjust for unexpected

circumstances• To be effective speaker one must relate to audience

existing interest and knowledge.

STAGES• Demographic- age, gender, identity, religious view, group membership, occupation, education.

• Situation based – size of audience, physical sitting, audience’s disposition towards – speaker, occasion, topic.

The 9 P’sPrior Proper Preparation Prevents Poor Performance of the Person Putting on the Presentation.

TOWARDS AUDIENCE

A process in which speakers seek to create bond with the audience by emphasizing common values, goals and experiences.

•Thank you..!!!