Audience Response Analysis

The majority of responses were from people in the 16-20 years old category. This means we shall aim our video at this age group by making sure the mood and maturity of the video suits this age group. All the other ages who answered range above the majority result. This means we deliberately would exclude aiming any of our video at anyone below the age of 16.

Our response for this question was an even spilt of both genders. Therefore we won’t specify our music video to either gender, although little change would bemade anyway as there is little difference in what either gender would want to see in a certain music video.

The majority of people who answered were into pop, rock and indie. This suits the song we’ve chosen well as it can fit into all these genres. Therefore we know our video will be received well due to the fact that the majority of our audience will like the genre of music the video is based around.

60% of our audience said they paid attention to all music adverts, but only half of those said they look at those in detail. This means we will need to make sure our advert is eye catching and simple with only the bare essentials written as many people will only glance at the advert.

The majority of our audience said they are more likely to look for advertisements on the internet. This means we’d make sure our advert was very compatible for online display as well as in a magazine.

Due to the majority stating that pictures are important in an advertisement, we shall make sure our advert include pictures.

We shall include the name of the band due to this response . This is because the majority state that this is vitally important.

Colour is not seen as important as the other stuff we’ve mentioned but we’re going to have colour anyway as it’ll make the advert stand out more and make it a lot more vibrant and insteresting.

We shall include the release date clearly on our advert as over half of our audience said this was and important feature of an advert.

A lot of our audience said that the name of the record label wasn’t important on an advert. However it is essential that we do include this for requirements of an advert for this sort of product. We will however make this small due to the lack of interest from the majority of our audience.

We shall not include a track list on our advert. This is because the majority of our audience said this was unimportant, but also because we don’t want to add to much text to our advert as this would overwhelm the reader.

Due to this we will make sure a lot of effort is put in to make our music video engaging as the majority of out audience watch music videos at some point.

The majority of our audience said that a performance and story were important, as well as lip syncing, high quality etc. We shall use this to determine what features our music video uses, so that it fits our target audience clearly.

We had even answers for this question so ultimately what colour we decide to do the video in will be down to personal preference as the audience doesn’t have any a specific answer that people favoured.

The majority of audience members said that music videos should link to their adverts through the same actors and models used. However we most likely will link them in other ways as simply having the same actors from the music video on the album cover and advert isn’t very creative and doesn’t show a diversity of ideas.