ANALYSIS OF THE EXISTING NEWS PAPER’S TARGET AUDIENCE & IDEOLOGY

BY FATIMA IFTIKHAR

WHAT IS A TARGET AUDIENCE ?A Target Audience is a specific group of people within a large market at which a product or the marketing message of a product is aimed. The Newspaper publisher specify a certain group as their Target Audience and then while production add specific interest oriented stories etc in order to attract them.

WHO ARE THE AUDIENCE OF A NEWSPAPER ?There are many factors which effect the audience of a newspaper such as:

Representation Institution Values Language Ideology Narrative Genre

RepresentationIt is the presentation of people, places

& events to convey the stories. It is how the audience is represented to

themselves within a newspaper by expressing their interests, needs and

points of view.Institution

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

Newspaper institutions are usually responsible for the production, publishing and distribution

of a newspaper.

ValuesThe values of a newspaper are constructed by

the interests of its target audience. The quality, structure and content of a newspaper are

adapted to the needs of the target audience.

LanguageThe language of a Newspaper is designed upon the

demographics of its target audience. Semiotics is also a convention that describes how a newspaper is

constructed through the careful use of signs, codes and symbols.Ideology

It is a set of aims and beliefs a newspaper and audience shares. Modern Newspaper Ideologies focus particularly on

political Influence because in recent years, politics has become more and more popular amongst a much wider

audience.

Narrative It is how a newspaper can be read as a text in a

particular format. Has the newspaper purposefully reported its news in a way that supports the interests of the target audience? Does the

newspaper begin with 'hard' news or soft news?

GenreIt describes the classification of a newspaper’s story. The genre of a newspaper can depend on the content, design and opinions of the newspaper. Somebody may choose a

newspaper on the content it includes.

THE TARGET AUDIENCE FOR THE RESEARCHED NEWSPAPERS

Dawn NewspaperDawn Newspaper is the largest circulated English language newspaper of Pakistan. It is famous among the elite and sophisticated class of Pakistan. It contains every thing in it thus making it a complete English language newspaper. It publishes several supplements on selected days and weekly magazines, these are:•    Young world•    Images•    Science and Books•    Review•    Add Buzz•    Careers

These supplements contain lots of interesting reading material for children, men, women, teens etc. Daily Dawn news about politics, education, current affairs, entertainment, business, sports, social issues etc

The NewsThe News International is leading English language newspaper of Pakistan. The News International is the second largest leading newspaper of English language in Pakistan. The New Major Target Audience is the age group from and above the 45 years old group, this is the age group which is the top reader of the Newspaper.

Jung Newspaper Daily Jang  is complete newspaper that contains stuff for each age group. Jang newspaper is equally popular among kids, women, men, teen ages and old people because of its variety of editions that covers all these people. Jang newspaper is well known for its reliable news reports and it publishes all news related to entertainment, sports, fashion, politics etc.

The Nation

The Nation is an English language daily newspaper of Pakistan. It is printed simultaneously from the three major cities of Pakistan that are Lahore, Karachi and Islamabad. The daily edition of the Nation contains special sections for different news such as one section is called The Nation Plus that contains news and infotainment about showbiz, glamour world etc. Another section is called as The Young Nation; this section is especially designed for the young generation readers. An IT based section is also the part of the Nation that contains news related to IT and it is named as Log On. These special Sections make it interesting and appealing to all sorts of groups of people.

The Daily Times is an English language newspaper of Pakistan. It is circulated and printed from all the major cities of Pakistan such as Lahore, Karachi, and Islamabad. This Newspaper is read by large groups of people from different age and thought groups due to its special sections etc.

The Daily Times

According to the demographics and my knowledge I have taken the group from 18

onwards as my target audience taking an aim of reviving the print media among the youth

and people in the society otherwise. I want to create a powerful bond between my

newspaper and its readers with my designing and use of media’s components.