Leadership thru Direction

A Look at Dynamic Leadership through the Exploration of George LucasAn Empire of Dreams

The SettingHaving just finished directing his very successful American Graffiti, Lucas began to work on what would later be known as the Star Wars Trilogy. At that time successful Science Fiction movies at best would only make 16 million dollars, most would make under 10 million. With this in mind, Lucas knew he would be facing tough opposition from studios but this would not stop him.

A long, long time ago in a place far, far away (and by that I mean 1774, Hollywood, California)

American Graffiti cost 1 million dollars to make, and made more than 100 million dollars. So after the fact, I took a part of the profit from the movie and gave it to all of the actors and the people who had worked on the movie. And they all became millionaires. I cant afford to pay a lot of money in advance but if it pays off for me, it pays off for you. I have done this with all the movies I have produced since.-George Lucas