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After the Jump > Deroy Peraza: Meaningful design for the common good

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HonestyClarityBeauty

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DOCUMENTING & RECORDING

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90 miles

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DO-GOODERS

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We use data and designto help changemakerstell their stories.

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Climate Change

Population Growth

Education

Clean Water Access

Healthcare

Social Justice

Disaster Relief

Democracy

Energy

Sports Urban Planning

Sustainable Agriculture

Human Rights

Innovation

JournalismPoverty Relief

TechnologyCreativity

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Ford Foundation

UNICEF

United Nations

GOOD

Thomson Reuters Foundation

Google

Girl Scouts of America

Gates Foundation

CARE

Médecins du Monde

Acumen Fund

TED

Sesame Street

Adobe

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Social enterprises and nonprofits have great stories to tell people.

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The trick is finding compelling ways totell them.

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The web is ourloudspeaker.

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ENGAGING THE AUDIENCE

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• Make data approachable• Speak to people, not just experts• Improve understanding of facts • Spark interest in subject matter• Demonstrate impact• Expose insights for decision-makers• Create brand advocates• Inspire action

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THE WORK

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Impact &Perspective

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Before the age of 5, the brain forms as many as 700 neural connections per second.

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For every dollar invested in early education, society receives a return of up to $17.

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Young children who watch Sesame Street have 16% higher GPAs in high school.

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Clarity &Humanity

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UNHCR10.5 Million refugees

14.7 Million IDPs12 Milion stateless people

Global Reach: 125 countries

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10.5 MREFUGEES OF CONCERN

AROUND THE WORLD

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14.7 MINTERNALLY DISPLACED

PEOPLE IN UNHCR’S CARE

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12 MESTIMATED NUMBER OF STATELESS

PEOPLE AROUND THE WORLD

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125COUNTRIES

GLOBAL REACH

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InformativeNarratives

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Correlations & Comparisons

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Logic Systems& Flows

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OUR APPROACH

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1. Identify a clear story supported by reliable data.

2. Determine delivery medium and specs.

3. Gather, analyze & edit data, keeping only essentials.

4. Create wireframes outlining full content hierarchy,

data presentation methods and UX (if interactive)

5. Test for accuracy, clarity and usability.

6. Finalize wireframe.

Phase 1: Content Structure

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1. Gather visual references to inform

the tone, aesthetics, color palette and fonts.

3. Select message-appropriate visual elements.

4. Sketch and develop full composition based on

structure of finalized wireframe.

5. Test for clarity.

6. Finalize design.

Phase 2: Visual Design

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JournalismData ScienceDesign

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HonestyClarityBeauty

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@deroyperaza

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Inform& inspire.@Hyperakt