Upload
vj-kc
View
113
Download
0
Embed Size (px)
Citation preview
Nature of marketing research
1.Marketing research is an input to decision making
2. MR is a continuous process
3.MR in interdisciplinary in nature
4.MR is descriptive
5.MR is exploratory
6.MR is predictive
8.MR gives meaning to data
9.MR is gathering information
10.MR is a team work
11.MR is a profession