Facebook Marketing:Advanced Facebook Page Marketing

James HickeyInternet Marketing Consultant

JMH Marketing Group

Ex-Business Owner – Gas Stations/Auto Repair

Started Marketing in 2001 with Dan Kennedy and Michael Gerber with The E-Myth Mastery Program

Joined Top Tier Internet Marketing Company in October 2007

Formed JMH Marketing Group in April 2008

Joined Parallel6 in March 2010, Mobile App Development and Social Media Marketing Firm

Consult Start Up Companies, Business Owners and training individuals to become Marketing Consultants

Currently have over 150,000+ Social Media followers and over 400,000 views on my YouTube Channel

.

About Me

• New Graph Search• Facebook SEO• Custom Tabs and Apps• Lead Generation• Posting Strategy• Getting More LIKE’s

Advanced Facebook Marketing

Graph Search is new and improved search experience that allows users to discover people, places and things on Facebook.

Facebook started building Graph Search with three things in mind: people, places and things. As users we will be able to conduct a very specific search, such as “single friends who live near me” and Graph Search will deliver customized results based on our network, pages we like and even images we are tagged in.

Whether you are a place, page, group, app or game, you and the content you share can show up in search results based on the information you shared and the connections you have.

New Facebook Graph Search

Now people can search the Graph Search by name but also by categories or simple phrases. They can also find content they missed, such as photos and videos.

For example, you can search “Hotels near Gaslamp, San Diego” or “ Irish Bars in Gaslamp”

Relevent results are unique and different for everyone based on their relationship and information and content that has been shared with them.

New Facebook Graph Search

New Facebook Graph Search

New Facebook Graph Search

New Facebook Graph Search

Fill out Page Name, Category, Web Address and About Section

If you have a location or local place page, update your address so you can appear as a result when someone looking for specific location. Claim your Map

Share content directly on your Page, only Photo’s and Videos shared directly on your Page will show in results. Use less auto posting aggregators.

What Can I Do To Get Ready?

Strengthen your Page connections, ensure your attracting the right people and that they interact with your content

If someone is searching for a restaurant in your city, those that are most popular and with most friends that “LIKE” Page will be displayed first.

Results that are similar to the searchers existing LIKE’s and Interests are more likely to appear.

What Can I Do To Get Ready?

Run Facebook Deals – Friend Deal is best for gaining LIKE’s

Check In Deals - Important

Facebook Near-By Function

Facebook Mobile

1. Page Name2. Page URL / Vanity URL3. Page Information4. “About” your page5. Links6. Images

Six key SEO Opportunities

• More and more, people are searching within Facebook for content. Make sure you choose an accurate title for your page and avoid too many generic keywords. It can be seen as ‘spammy’

• Avoid generic names – Facebook does blacklist such names

and can delete pages using them.

• Once you have a name, DON’T change it!– Google sees page title changes as negative and it adversely

affects SEO

Page Name

• Best practice: use your business’s real name or add 1 or 2 keywords to it.– Chances are fans and customers will search for you on Facebook

by your name. You want them to be able to easily find you.

• Google indexes page URLs

• Using your business name or adding 1 or 2 keywords will provide a searchable URL

• Choose carefully – once set it cannot be changed

Page URL / Vanity URL

• Under the ‘Info’ tab (below your profile image) you have significant SEO opportunities:

• Description, Company Overview, About, Mission and products (depending on how your page was set up) provide excellent opportunities to included keywords

• Set up Hours of Operation, Types of Payment Accepted and Additional Info

‘Info’

• Be sure to include your website and contact information too!

• Use Keywords in your About Sections, Description and Services.

• The About box can show different fields.– There is a 250 character limit to the box with 77 being

visible to visitors to your page.

‘About’

• There are several ways to take create SEO using links:– Grow your fan base

• Every time someone becomes a fan, a new link is created.

– Create links back to your Facebook page• Link to your page from your website, blog, other

social media sites– Include links back to your website within your

posts• Using the ‘link’ option• Including the FULL URL within your post

Links

Another advantage of this strategy, the ability to post an image or video AND the link within a single post!

• Example of a full URL with a post..

• Create SEO value from your images & photos

• Make sure each image has a file name.

• When uploading images and creating albums, take the time to add well written descriptions including critical keywords.

Images

• Images descriptions can either be changed by going directly to the album and clicking on the photo or by simply clicking on the photo on your wall

Adding in a description

• Take advantage of it!

Significant SEO value exists within your Facebook Fan page and become even more important with the new Graph Search

How To Generate Leads and Sales from your Facebook Business Page?

Top Lead Generation Strategies

• Best Facebook App Websites• Offer, CTA, Landing Page, Form• Facebook Deals• Facebook Offers• Contest & Sweepstakes• Public Post Searches

Facebook Apps For Lead Gen#1 FanPageEngine

Facebook Apps For Lead Gen#2 North Social

Facebook Apps For Lead Gen#3 WooBox

Facebook Apps For Lead Gen#4 AppBistro

Create Offer:

• An offer is a piece of content that is perceived high in value. offers include ebooks, whitepapers, free consultations, coupons and product demonstrations.and add HTML Code.

• Connect to e-mail service

Call To Action:

• A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer. add HTML Code.

• Connect to e-mail service

Landing Page:

• A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer. add HTML Code.

• Connect to e-mail service

Lead Capture Form:

• You can’t capture leads without forms. forms will collect contact information from a visitor in exchange for an offer. add HTML Code.

• Connect to e-mail service

Adding Lead Capture Form To Facebook

• Create a iFrame App/Tab• Search iFrame or Static HTML on Facebook

(WooBox)• Post as link in Status Updates

• and add HTML Code.• Connect to e-mail service

Lead Capture Form E-Mail Companies

You can create your own Lead CaptureForms for Facebook with any of theseE-mail service providers

• Constant Contact• Aweber• GetResponse• MailChimp• InfusionSoft

Offer A Freebie To Get Lead

• Your Freebie can be in the form of a special report, a white paper, a recorded webinar, coupons, a discount, or anything else that relates to your business that people might want.

• If you have an e-mail optin on your website, you can also

offer the same freebie on your Facebook Page but you may want to use a whole new freebie so you can segment your list and really track the e-mails and sales you get directly from Facebook.

Facebook Deals:

Go To Edit Page in Admin PanelThen Update Info – Look For Deals Tab

Facebook Deals:

Create a Facebook Deal – These arealso called CheckIn Deals and betterSeen on Mobile devices.

Facebook Offers:

Create Time Sensitive Offer and include Call to Action

Facebook Offers:

Add Compelling Picture, Headline, Time Offer Expires and Terms

Facebook Contest and Sweepstakes:

Offerpop has the best software products/campaigns.

Facebook Contest and Sweepstakes:

A word of caution: Before you launch any Facebook contest or sweepstakes, read the fine print of Facebook's promotion guidelines.

Promotions must be administered as a separate page/custom Tab-either on a "canvas page" or as an app on a page tab.

• When should I post?• How often should I post?• What should I post?• Images, Videos or links?

Strategic Facebook Posting

• The best time to post is based on: 8am, noon, 5pm, 9pm

• Your target audience’s activity / location– when your fans and potential fans are most active.

• Time zones• Use Insights and post activity to determine to post.

When Should I post?

• Open Insights• Select ‘Reach’ to order posts by largest reach

Using Insights

• Like traditional marketing, consistency is key. • Recommend posting 1-3 times per day, every

weekday at a minimum.• May not drive engagement, but it does drive

visibility: Top of mind awareness

How Often Should I post?

• Based on your target audience B2B, B2C

• Based on level of interaction on earlier posts

• Each new post will ‘push down’ previous posts NEVER post over

• Limit posting to prevent spamming unlike traditional marketing over exposure, flooding my feed, will turn off fans and could result in ‘Un-Likes’

• Excessive posting will diminish the value of your posts (not going to take the time to read)

How Many Times Per Day Should I Post?

• Industry publications• News stories• Other social media sites / posts• Your customers• Things that arise in YOUR business,

your daily activity

Content Sources:

• Your Events• Website• Blog• YouTube Channel• Other Social Media Sites

Posting Your Content:

• Images – Funny, Informational• Videos – Upload to Facebook• Events – Created by Page• Refrain from Text Only Posts

Posting Your Content:

• Drive additional exposure • Keep in mind with the new

Timeline, these posts will not be as visible on the tagged pages

• Creates interaction with that page

Tagging :

Tagging :

• Make sure your content will have value to the fans of the tagged page.

• Make sure you have a relationship with the tagged business.

• Limit how often you tag a specific page.• Limit the number of tags within a post.• Failure to use common sense could result in

your posts being considered spam.

Tagging :

TOP 10 TACTICS For Getting To “LIKE” Your FACEBOOK BUSINESS PAGE

http://facebook.com/twitter

#2 Facebook Ads

• Grow your fan count by using Facebook’s own social ad feature.

• It’s the most targeted traffic your money can buy. Sponsored Stories are hot now.

• To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.”

• From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.

#4 ADD EMAIL SIGNATURE BLOCK

• Include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature add on.

#5 Act As Your Facebook Page

• Instead of surfing around Facebook with your Personal Profile, go to Edit and change to act as your Page

#5 Act As Your Facebook Page

• By Liking, Commenting and Sharing as your Page, its similar Link or Banner Advertising.

#6 SHHH…..USE PRINT MEDIA

• Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed.

• Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.

#7 Set Up Display at Business Location

• If your business is run from physical premises, put a placard on the front desk letting your customers know you’re on Facebook. Ideally, you have a simple, memorable username.

• Ask your customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!

• You might give out physical coupons promoting your fan page. For Restaurants, put the Facebook logo, your username and a call to action on your menus.

#8 INVITE YOUR EMAIL LIST

• Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email letting them know about your fan page and encouraging them to join.

• Ideally, provide them with a description of the page and an incentive to join.

#9 SUGGEST to YOUR FRIENDS

• Depending on how many friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends.

• I do recommend monitoring the response to this technique. This box is not always shown.

• You must be Admin of the Page to have this ability.

SUGGEST to YOUR FRIENDS

#10 BUILD COMMUNITY PAGES• Create Community Pages either based on

location or topic.

• More people are willing to follow a fun community page first before agreeing to like a business page.

• Some examples would be, "365 Things to do in San Diego" or "10,000 Women Who Like Diamonds"

• From these pages, you can update all your fans and be the only one to advertise on this page.

STRATEGY for GROWING FACEBOOK FAN PAGES TAKEAWAYS

• Post 1 to 3 times per day.

• Make sure to comment when someone posts on your page or post.

• 10% to 20% of your Status Updates can be a call to action about your business.

• Repost other news and industry related information. Don't always make every post about yourself or your business.

• Lastly.....PROVIDE INTERESTING AND COMPELLING  CONTENT

Thanks For Attending Advanced Facebook Marketing

www.onlinemarketinginstitute.org Contact James Hickey• jmhmarketinggroup@gmail.com• www.InternetMarketingTrainingCenter.

Net• www.JMHMarketingGroup.Com