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Learn how to use facebook. Know the facebook marketing strategies.
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• as of May 2013 , facebook has reached 1.1 billion users !
• in India there are 13 million FB users, they consist of 45 % of internet users in India.
• worldwide, increase in FB users , by 26%
• 50% of all FB users log on to FB everyday
• average time spent on FB , 20 minutes
• 48% of FB users aged between 18-34 check their FB account as soon as they wake up !!
• There are 82 million Facebook users in India in which over 40% users are below 30-years of age.
• almost equal no of female users to male users.
• on Thursday and Fridays , most active days of FB use
• 42% of marketing people claim that FB marketing is very important and has been beneficial for them.
• India to have 250 million FB users by 2015 !!!
• PAGES • PROMOTED OR SPONSORED POSTS • FACEBOOK ADS (MARKETPLACE ADS )
Facebook Pages
- More than 20 million people connect with Pages every day.
Facebook Pages
What can you do on FB page?1. short profile of company and its products/services.2. photos and videos relating to your products/services.3. updates on new products and services.4. address of office/shop.5. operating hours and contact details.6. notices of upcoming events, exhibitions, sales of
products/services.7. allows users to post comments and reply to them.
Facebook Pages
All these activites are done through1. Wall - The Wall tab serves as the central component of a
Facebook Page and is similar to your personal profile. The Wall allows your company and your fans to upload content, such as photos, videos, and notes. These actions generate updates (called stories on Facebook) and often display as stories on your fans’ News Feeds.
2. News Feed - A News Feed displays these stories and publishes any new social actions that take place on your Page. For example, an addition of a new photo to your Page is reported as a story on your News Feed.
Facebook Pages
3. Status Updates - If a company wants to push out a message, the addition of status updates is a welcome tool in the Facebook marketer’s toolbox. Like in personal profiles,Pages allow you, a Page administrator (admin in Facebook), to send a limitless stream of updates (short messages up to 160 characters in length),which, in turn, appear in your fans’ News Feeds.
4. Discussions - Discussions are another standard feature that allow anyone to create a new topic of conversation and permit follow-up comments. Members can add to any discussion by typing their comments in the appropriate box and clicking the Post Reply button.
Facebook Pages
So in short the benefits of FB marketing are-Facebook offers consumer marketers an
excellent brand-building environment,thanks to its viral marketing capabilities.
-Facebook allows companies to interact with their customers to gain valuable consumer insights.
-A Facebook Page improves a company’s search engine rankings.
Facebook PagesTop Ten Indian FB Pages
BRAND FB LIKES TALKING ABOUT THIS %PEPSI 2,80,00,000 1,85,000 0.64
VODAFONE ZOOZOOS 1,60,00,000 2,40,000 1.5TATA DOCOMO 1,40,00,000 32,000 0.25
NESCAFE 1,40,00,000 3,40,000 2.5NOKIA 95,00,000 1,90,000 2
SAMSUNG MOBILE 90,00,000 2,30,000 2.5FASTRACK 80,00,000 89,000 1.1CADBURY 77,00,000 2,17,000 2.81
NISSAN AUTO 75,00,000 2,25,000 3CORNETTO 75,00,000 29,000 0.4
FACEBOOK ADS
Difference from searchFacebook Ads are integrated into the Facebook user experience,
meaning that advertisers can target potential customers before they search, offering interaction and engagement unseen on other advertising platforms.
With search advertising you target users based on what you think they will be searching for. With Facebook Ads you target using the information people share and enter in their profiles. You can target broadly by demographic and geographic preferences or you can get granular by targeting people’s specific likes and interests.
FACEBOOK ADS
Through a series of simple social actions, such as liking your business’ Facebook page or RSVPing to your event, people can quickly interact with your Business, without ever leaving their current page. When this happens, a user sees a friend’s name in your ad, giving the ad a personal recommendation. Just like in real life, recommendations from friends on Facebook are really powerful. If a user sees a friend’s name in an ad on Facebook, they are 68% more likely to remember the ad and twice as likely to remember the brand.
FACEBOOK-SPONSORED POSTS
PRODUCT PREFERENCE PRODUCT PREFERENCE
FACEBOOK- SPONSORED POSTS
FILL IN THE BLANKS FILL IN THE BLANKS
FACEBOOK SPONSORED POSTSLIKE VS SHARE
FACEBOOK SPONSORED POSTSPOLLS
FACEBOOK SPONSORED POSTSCAPTION THIS
FACEBOOK SPONSORED POSTSNATIONAL/INTERNATIONAL HOLIDAYS
FACEBOOK SPONSORED POSTSPRODUCT SPECIFIC DAYS
FACEBOOK SPONSORED POSTSSPONSORED EVENTS
FACEBOOK SPONSORED POSTSLOOKBOOK PHOTO ALBUMS
FACEBOOK SPONSORED POSTSPRODUCT FEATURES
FACEBOOK SPONSORED POSTSCALL TO ACTION
FACEBOOK SPONSORED POSTSPRODUCT INFORMATION
FACEBOOK SPONSORED POSTSTRIVIA
FACEBOOK SPONSORED POSTS
EXCLUSIVE VIDEOS FUNNY VIDEOS
FACEBOOK SPONSORED POSTS
VOTE CONTESTS SWEEPSTAKES
FACEBOOK SPONSORED POSTSCOUPONS OR DEALS