23
USN 1 2MBAFM323 I I2MBABI333 Third Semester MBA Degree Examination, Dec.2013 lJan.2Dl4 Banking of Financial Services Time: 3 hrs. Max. Marks:100 ' Note: 1. Answer any Threefull questionsfrom QNo.l to Q.No.6. I : 2. Question No. 7 & I are compulsory, t ir-^ ^t'rt.-^^ ..^r,.^ t^Lt^- :^'^^-.--r.1-, 3. Use of Time value tubles is permitted. (.) (-) o o. o (! a) ! 3e Jh 6 -^l coa .= a-l d<- tso ()gl -O =E a= oO 50tr >d la O-;5 :c o.e (.) -i eE !o o.- >,k oo- trbo 0J= =d go F> :o 5- rJ< :^ a) o '7 1i o I a. Differentiate between credit card and debit card. b. ]ri1e a,n1te on relationship between the banker and the customer. c. Explain the'Bank's obligation to customers. 2 a. What is correspondent banking? b. What are the factors determining exchange rates? c. Explain the role. functions and facilities of EXIM bank. 3 a. What do you understand by "Groen shoe option"? b. Explain the process of book building. How it is different from private placement? c. What are the SEBI guidelines for merchant bank? (03 Marks) (07 Marks) (10 Marks) (03 Marks) (07 Marks) (10 Marks) (03 Marks) (07 Marks) (10 Marks) (03 Marks) (07 Marks) (10 Marks) (03 Marks) , (07 Marks) between factoring and bill (10 Marks) (03 Marks) (07 Marks) (10 Marks) 4a. b. c. 5a. b. c. Differentiate between Repo and Reverse Repo. What is reverse *o.lg.ug."? Whlt 1e the.benefits? Explain the SEBI guidelines relating to issue management. What is credit rating? What is securitization of debt? What are its benefits? What is factoring? What are the types of factoring? Distinguish discounting. a. What do you mean by dematerilisation? b. Explain the process of venture capital financing. c. What are the functions of NSDL? 1 a. A customer approaches his banks fijr a loan of 6 lakhs and he is prepared to submit any one of the lollowing as security: (i) A life insurance policy of Rs.9 lakhs. (ii) A portfolio of mid cap banking stocks worth Rs.10 lakhs with a face value of Rs.10 / share. Which security, the banks should accept? (10 Marks) b. A FD in the name of Mr. Krishna and Mr. Mohan payable to either or survivor, is presented for pre-payment discharged by Mr. Krishna alone. How will you as a banker deal with the situation? (10 Marks)

3rd Semester MBA (Dec-2013) Question Papers

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USN 1 2MBAFM323 I I2MBABI333

Third Semester MBA Degree Examination, Dec.2013 lJan.2Dl4Banking of Financial Services

Time: 3 hrs. Max. Marks:100

' Note: 1. Answer any Threefull questionsfrom QNo.l to Q.No.6.I : 2. Question No. 7 & I are compulsory,t ir-^ ^t'rt.-^^ ..^r,.^ t^Lt^- :^'^^-.--r.1-,3. Use of Time value tubles is permitted.(.)

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I a. Differentiate between credit card and debit card.

b. ]ri1e

a,n1te on relationship between the banker and the customer.

c. Explain the'Bank's obligation to customers.

2 a. What is correspondent banking?b. What are the factors determining exchange rates?

c. Explain the role. functions and facilities of EXIM bank.

3 a. What do you understand by "Groen shoe option"?b. Explain the process of book building. How it is different from private placement?c. What are the SEBI guidelines for merchant bank?

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

, (07 Marks)

between factoring and bill(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

4a.b.

c.

5a.b.

c.

Differentiate between Repo and Reverse Repo.

What is reverse *o.lg.ug."? Whlt 1e

the.benefits?Explain the SEBI guidelines relating to issue management.

What is credit rating?

What is securitization of debt? What are its benefits?What is factoring? What are the types of factoring? Distinguishdiscounting.

a. What do you mean by dematerilisation?b. Explain the process of venture capital financing.

c. What are the functions of NSDL?

1 a. A customer approaches his banks fijr a loan of 6 lakhs and he is prepared to submit any oneof the lollowing as security:(i) A life insurance policy of Rs.9 lakhs.(ii) A portfolio of mid cap banking stocks worth Rs.10 lakhs with a face value of

Rs.10 / share.

Which security, the banks should accept? (10 Marks)

b. A FD in the name of Mr. Krishna and Mr. Mohan payable to either or survivor, is presentedfor pre-payment discharged by Mr. Krishna alone. How will you as a banker deal with thesituation? (10 Marks)

1 2MBAFM323 I 12MBABT333

Case Study :

Tejaswini Ltd. has a plan to diversify, towards this end, it decides to buy a certainmachinery. The company could either buy the machinery or have it on lease basis.

,,,:

This machinery can be purchased for 15 lakhs. It is expected that machinery will have 'auseful life of 5 years with a salvage value of Rs. 1 lakh after the expiry of 5 years.

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The purchase can be financed by a loan at20Yo p.a. repayable in five equal,:nstallments(inclusive interest) becoming due at the end of each year. ...

Alternatively the machinery can be taken on yearly lease rental of Rs.4;50,000 for 5 years.

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option between these two. You may assume the.:::::

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Advice the ,company as to the best

(i) The machineiy wltt constitute a separate block for acCounting purpose.(ii) The company follows depreciation on W.D.V basis being 25%.( iii) Tax rate is 35%o.

(iv) Lease rentals are to be p-aid at the end of the yeaf.(v) Maintenance expenses estirnat_-ed at Rs.3,lak-hs are to be borne by the lesee. (20 Marks)

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12MBAHR343

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(05 Marks)(05 Marks)

Third Semester MBA Degree Examination, Dec. 2013 I Jzn.2Ol4Learning and Development

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Note: l. Answer any TIIREE questions,from Q.No.l to Q.No.6.2. Q.No. 7 and I are compulsory.

a. What is transfer of learning? (03 Marks)b. Explain theiteps involved in designing the training programmes. (07 Marks)c. Discuss the' fii9131shy of learning behavoiur with the application of Bloom's Taxonomy.

Where do you apply synergogy?2a.b.c.

3a.b.c.

c.

a.

b.

c.

a.

b.

Elaborate on the factors contributing to competencies for trainers.

What is training evaluation?Explain the different methods of Training Needs Analysis (TNA).Discuss Kane's seven step model.

a. What are the different types of e - learning? (10 Marks)b. Mention the five needs of supervisors in on - the *job training with brief explanation.

Elaborate on the six component analysis of training needs.

Explain the concept,oi Blended learning.Briefl y explain Kirkpatrick' s evaluat ion model.D iffere nt iate between pedago gy and andrago gy.

\\cWhat are the advantages and disadvantages of classroom methods)Diqcuss the factors contributing to enhance learning.

a. You are a training consultant of XYZLtd. You need to advice Nich & Co., on the trainingmethod that they need to select for the group of trainees to pick up practical skil'ls. Themethod you suggest should minimize the training cost and also should enhance transfer oflearning. (05 Marks)

b. If you are asked to handle the post - lunch session, as a trainer how would you make thesession more interesting and interactive? (05 Marks)

c. As a trainer you have conducted an Outward Bound Learning (OBL) method. 'Framing' and'Implementation' part was done meticulously, however 'Debriefing' was left out. So, whatis the consequence? (05 Marks)

d. You are a trainer appointed to train other trainers on effective presentation skills. What tips

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do you pass on to them? (05 Marks)

12MBAHR343

CASE STUDY:

Mr. Salim is 28 year old software engineer working in a high-tech communication companycalled Parseys in Mumbai with two hundred employees. He had been working at his current jobfor six months. Salim was having difficulty in understanding his supervisor's fast pacedinstruction and also felt his supervisor showed little patience in addressing his questions andconfusion. Salim was also intimidated in team meetings and found that he was still processing aquestion while co-workers were formulating their answers. Salim did not want to set a parl fiomhis pe€rs and was therefore reluctant to seek clarification regarding directions andresponsibilities. Although technically very capable, Salim could not deliver on his professionalcommitments resulting in a poor performance placing him on the conditional status, without asixth month salary increase. However Parseys came to know the value contributions of Salimand ultimately wanted him to come out of his performance problems so that he might be a moreeffective member of the organization. ' ',

The Human Resource Manager at Parseys diagnosed that,salim's difficulties where due tolearning style differences and referred Salim to Mr. Kotyan another Project Manager known forhis coaching skills through the series of interviews Mr,'Kotyan diagnosed that Salim struggledwith expressive language and slower language processing speed though technically verybrilliant.

Questions:

a. Why was Salim referred to IVIr. Kotyan rather than being coached by his own supervisor?(05 Marks)

trouble in arranging coaching,for Mr. Salim rather than terminating(05 Marks)

and development would you suggest to Mr. Salim to come out of, (05 Marks)

of supervisor to ensure that there is full transfer of learning at the,,, (05 Marks)

b.

c.

d.

Why did Parsey's takehis services?What kind of trainingweakness?What are the qualitieswork place. '

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USN 12MBAHR342

Max. Marks:100

Note:1. Answer any TIIREE full questions from Part A.2. Part B & Part C are compulsory.

Third Semester MBA Degree Examination, Dec.2013lJan.20l4Gompensation & Benefits

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PART. AL a. What are perks and perquisites?

b. What are the advantages and disadvantages of CTC?

c. State the objectives and provisions of payment of Bonus ACT.

2 a. What is the purpose of salary survey?

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3 a. What is severanc e pay? ' , , | .,,

b. Explain dilferent types of incentives? ::..c. What are the factors affecting executiv.e compensation?

4 a. What is subsistence allowance?, .l .,:.,

b. Explain wage-fund theory.

c. What are the different methods ofjob evaluation?

Time: 3 hrs.

a. What is increment and,explain stagnation increment?

b. What are the characteristics of a best compensation plan?

c. Explain the characteristic features of cost to company approach-

Explain how benefits motivates employees.

"Job evaluation is key for compensating employee". Discuss.

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(03 Marks)

(07 Marks)

(10 Marks)

(05 Marks)

(05 Marks)

(10 Marks)

,,

, (05 Marks)

(05 Marks)

"Stock options hold advantages for both employees and employer". Explain. (05 Marks)

"Government of India actively promotes various pension schemes for the citizens". Explain.(05 Marks)

I of2

12MBAHR342

PART _ CCase Study :

The Universal Electrical Company is a mobile manufacturer, Mr. Nagesh established thecompany in 1990, he was keenly aware of the importance of a highly motivated workforce,and how the company's success, infact depended on it. Therefore, Mr. Nagesh had to ensurethat each employee would work as deligently as possible for the good of the organization.

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Mr. Nagesh realized that the best way to motivate employees would be tb tint< thecompany's reward and recognition system to its goals. To establish this, connection,Mf. Nagesh developed and implemented a comprehensive incentive system. Its aim was toimprove the company's overall performance by allowing contributing workers to share inthe proceeds. The plan rewards employees for tuming out quality products effectively whilecontrollin$ Costs. The system includes the following components:Paying by pib$ciate : Production workers are paid according to the number of "pieces" orproduct units they,produce that are not defective. If a custonrer sends a defective piece backto the company, the employee who produced it must repair it on his or her own time.

Paying )rear end bonus : To reward workers further''for their efforts, Mr. Nagesh introduceda year-end bonus system thaJ,gives all workers an opportunity to nearly double their salaries.Employees get the bonus if the company's aqnual profit increases.

Providing stock options : Mr. Nagesh also provided his employees with the option of buyingcompany's stock at a low cost. Emplbyiies are also given ,irure, of the .ornpury', ,io.kbased on annual profits.

Questions:

a. How does Mr. Nagesh want to motivate work force? 105 Marks)b. What would be the future expectation of Mr. Nagesh from ernployees of Universal Electrical

....,,,,,,' (05 Marks)c' Would you agiee with Mr. Nagesh and his comprehensivL incentive system? Substantiate

the answer with reasons. (05 Marks)d. What othei;rbwards do you think will sustain the motivation of the employees? 1os Marks)

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12MBAFM322IBL332

Max. Marks:100

(03 Marks)(07 Marks)(10 Marks)

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(07 Marks)(10 Marks)

(10 Marks)

Third Semester MBA Degree Examination, Dec.2013 lJan.ZDl4

lnvestment Management

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Note: l. Answer any TI{REEfull questionsfrom Q.No.l to Q.No.6.2. Q.No.7 and Q.No.8 ore compulsory.

Distinguish between economic and financial investment.Describe the features of a good investment.

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Discuss the different types of money market instruments.

What is a green shoe option?State the fi,mctions of a stock market index. Discusscalculating the' Sock market index.

a. List the major players in the secondary markets. ,'" (03 Marks)b. Define risk. Explain different types of risk.

,, , (07 Marks)c. You have gathered the stock prices as at the end of each year on March 31 for a frm called

c. Explain the difftlen1 modes of raising funds in the primary market.

All Weather Ltd. For the last.si the price,data is as given below:x Years the Drlcer{lata N as lvenYear 2002 2008 2004 :2005 2006 2007Stock price (Rs.) 130 r42 ;169' 154 189 210

Find out the following:D The expected return of the sto.ck;.ii) The risk as measured by variance and standard deviation.

4 a. Z company's preference share'is lurrently selliig for Rs.44 per share in the market and paysRs.4.40 annual dividend. If an investor's required rato,-of return is l2Yo, what is the value ofa preference share fo1 that investor? Should the investor acquire the preference shares?

rrut.gi.;' ::l'- [8;ffiII:]c. Pioneer constfdeiions Ltd. has been in the business of construding residential flats. It hasbeen doing considerably well and constantly growing at l\Yo annually for the past severalyears. The last dividend paid by the company was Rs.3 per share. Due to its reputation. thefrgr,reeeived an overseas contract that would add to the growth and the prospect of the firm.Tlre',nranaging director confirmed to some investors that for the next itrge years the

. Company would grow at double the rate at 20oh rather than at usual 10%. The investor's: required rate of return is 25o/o.

,.. i) What should be the current price of the share assuming constant growth?r. ',: ii) Assuming that the firm would-grow at 20o/o for next three years before reverting to

normal growth of l0o/o, calculate the share price.

5 a. J.P. Lights is a company engaged in the manufacture of electric bulbs. As on 31" March theshareholders funds position of the company is as under:4,55,000 equity shares of face value of Rs.10 : Rs.45.50 lakhs95,000 preference shares of face value of Rs.10: Rs.9.50 lakhsReserves: Rs.60 lakhsPreference dividend payable is20o/o of face value.Profit after tax before preference dividend : Rs.58 lakhsMarket price of equity share as on 31't March : Rs.1 14.

Find the P/E ratio.

(10 Marks)1

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12MBAFM322IB[332

(07 Marks)5 b. Discuss the factors to be considered in industry analysis.c. Followi the rate ofret tock A and the market index for a five year period.are tne rate oI returns on

Year Return on stock A Return on market1

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0.440.470.150.09-0.10

-0.150.360.17-0.120.05

i) Calculate the beta of stock A.

lD Compute the total risk for stock" ", uxslstematic components.

What is, behavioural finance?Explainlthe different forms of marketforms of maltet efficiency?

A and decompose the total risk into syStematic and: ;:-,:':'l

effrciency. What are the empiiical tests for different'.1, , ,i (07 Marks)

c. The following'three portfoli ide the belo

7a.

b.

Risk free rate of interest is 9%. "

i) Rank these portfolios using Sharpe and'Treynor methods.ii) Compare boththe indices. ,

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Identiff the risks associated with the fo:ilowing:i) Rise in the consumer price indexii) Lock outiii) Association of a political leaderiv) Announcement of the decline in bank ratev) Announcement ofthe decline in bank ratevi) Fall in the value of cuffency.Mr. Ramaswamy is a 52 year old government employee. He has plans toRs.4 lakh in a safe avenue. He also plans to invest Rs.10,000 per month in

(10 Marks)

(05 Marks)invest aroundmutual funds

throughthe'SIP route.Could:you please guide Mr. Ramaswamy to safe and guaranteed ventures so that he can

d,

spend'his retired life with financial security? (05 Marks)Mr. Mohan is 23 years old. The only investments he has been able to do so far were for taxsaving purposes. He is currently investing in a LIC policy with a premium of Rs.36000annually and also some money in the PPF.

He is looking for other investment options with good returns in 5 to 10 years time. Hecan invest Rs.50,000 per month. Kiridly suggest different options. (05 Marks)Consider the chart given in Fig.Q7(d).

Fie.Q7(d)

Arrive at adecision as to whetherthe rto.l'iirU. Uo,lght or sold at time period 'T'.(05 Marks)

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12MBAFM322IBL332

Case sladv:

An investor invests 30% of his funds in risk free asset and the remaining 70Yo of funds in anindex fund that represents the market. The risk free return is 8%. The index fund is expectedto give a return of 2lo/o.

a. What is the expected return from the portfolio of the investor? The standard deviation ofrettrns from the index fund is 9.80. What is the standard deviation of the portfolio retprn?

(Q4 Marks)b" , If the investor withdraws his investment in the risk free security and invests the same also in'" ti"lhe index fund, what is the expected return? What is the portfolio risk? (04 Marks)

c. If 4part fiom investing his entire funds in the index fund, the investor borrorys a sum equal

to ZEiYa"'of his available funds at risk free rate of interest and invests:the Same also in theindex fund, what is the expected return? What is the portfolio risk? , (06 Marks)

(06 Marks)d. List the asSumptions of capital asset pricing model. ,:

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linear regression and use it for(I0 Marks)

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PART - Aa.

b.

c.

a.

b.

c.

a.

b,

c.

Define Operations Management. :

Explain the Managerial uses and limitations of Break Even Analysis.(03 Marks)(07 Marks)

A manufacturer of critical components for Two - Wheelers in the automotive sector isinterested in forecasting the trend of, demand during the next year as a key input to itsannual planning exercise- The past sales for the last three years are given below :

PERIOD ACTUAL DEMAND PERIOD ACTI]AL DEMANDYear 1 :01 360 Year 2 : Q3 387Year 1 : 02 438 'Year 2: 04 464Year I : Q3 359',, Year 3 : 01 505Year 1 : 04 406 Year 3 : 02 618Year 2 : Ql 393.,. Year 3 : 03 443Year 2 : Q2 4,65' .'' Y'ear 3 : 04 540

Extract the trend component;pf the time seiies data using

Calculate the standard time per article produced from the following data obtained by a worksampling study : Total No. of observations :2500; No. of working observations : 2100 ;No. of uniJs produced in 100 hours duration: 6000 units ; Proportion of manual labour: 213 ; Proportion of machine time : 1/3 ; Observed rating factor' : ll5 % ; Totalallow.ance : 12% of normal time. (10 Marks)

Write a brief note on forecasting as a planning tool.Describe the various types of plant layout.

Mention the variables affecting labour productivity.Discuss the 'CHASE' and 'LEVEL' strategies of aggregate production planning.Calculate the vendor rating for the following. The item under consideration isall suppliers. VOr

DATA A R C

Ouantitv Suoolied l5 10 IOuantitv Acceoted t2 9 IPrice of each item Rs 15 Rs 19 Rs 21

Delivery promised 6 weeks 6 weeks 6 weeksActual deliveries made 8 weeks 6 weeks 7 weeks

Weightage for quality : 70%. Price : 2A%, Delivery : l0%.

What is Lead Time?I of i

(10 Marks)

(03 Marks)

5a.b.

c.

b. Enumerate the descriptive characteristics of service operations.c. Mention and explain the elements of operations strategy.

State any three factors affecting facility location decision.Differentiate between products and services.

Compute the Composite Break Even Point (quantity) for multi productIndividual Break Even Point.

DATA PRODUCTSA B C D

Sellins orice oer unit (Rs) 10 20 15 t0Variable cost per unit (Rs) 6 15 9 6

Sales volume (units) I 000 2000 1000 1000

cost is Rs 4800.

I2MBA32

(07 Marks)(10 Marks)

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situations and,,fhe(10 Marks)

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a. What is Matef,i4l Requirements Planning? (03 Marks)b. Comment on ihe.fastors involved in the delivery of services. (07 Marks)c. A manufacturer offum equipment is considering 3 locationi - A, B and C for a new plant.

Cost structure shows,that the variable cost at the sites are Rs 100 per unit. Rs 90 per unit andRs 95 per unit respectivoiy. If the plant is designed to have an effective capacity of 2500units per year and is expected to operate at &A!/o efficiency , which is the most importantlocation on the basis of actual, output. Agsilme' the fixed costs per year at the sites areRs 240000, Rs 270000 and RS 252000 respectively. Also determine the range of annualvolume of production for which oach of the locations A, B and C would be most

u'" ri' , (lOMarks)

PART - Ba.ThemanagerofaCommerei*tgu,kffiddethenumberofATMmachinestobe

installed in an ATM countbr. Each machine can process 100 customers per day. Onemachine will result in a fixed cost of Rs 2000 per d4;r.,,v/hile two machines will result in afixed cost of Rs 3800per day. Variable costs will be Rs 20per customer and revenue willbe Rs 45 per customer.

ii) If estimatod demand is 90 to 120 customers per day, howpurchffid?

b. The 11!,1e

shows he monthly demand over 6 months to for a

Month I 2 J 4 5 6

Demand (units) t2a 130 110 t40 110 130

Determine the forecast of demand for the 7 month using 3 month simplemethod.

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A work sampling study is to be made of a typist pool. It is felt that typists are idle 30% ofthe time. How many observations should be made in order to have 95.5% confidence so thatthe accuracy is within + 40 ? (Given C:2 for 95.5Yo confidence level). (05 Marks)

d. A firm has four work centres - A, B, C and D in series with individual capacities in unitsper day shown below :

RAW MATERIALS

i) Identif,, the bottle neck centre.ii) What is the system capacity?iii) What is the system effrciency?

(450)

2 of3(05 Marks)

12MBA32

PART _ C

a. A two rvheeler component manufacturing unit uses large quantities of a component made ofsteel. The annual demand for the component is 2500 boxes. The company procures the itemfrom a supplier at the rate of Rs 750 per box. The company estimates the cost of carryinginventory to be 18% per unit per annum and the cost of ordering as Rs 1080 per order. The

company works for 250 days in ayear. Design and inventory control system a, , -'. :,,i) ,Th

item by calculating the economic order quantity and number of ordors r. trrlff:f;

ii) Whal is the overall cost of the plan, when you focus on the cost of economic orderquantity? (05 Marks)

iii) The *lpplier is willing to offer a discount of 2%o on the unit pricg for 400 boxes. Should

b. Write a note CIn ABC analysis. ,,, ,,

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Strategic Management

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,,, Note: 1. Answer ony TI{REEfull questionsfrom QNo.l to QNo.6.2. Q.No,7 and Q.No.8 ore compulsory.

:'

Define strategy.

What are long term objectives? Explain the qualities of long term objectives. (07 Marks)

Discuss the strategically relevant components of a company's extsmal environment.

(10 Marks)

a. What are the three competitive generic strategies? (03 Marks)

b. What is resource based view (RBV) of a firm? What makes a resource valuable? (07 Marks)

c. Discuss the components of strategic management model. t10 Marks)

a. What is turnaround strategy?

b. Explain the BCG groMh share matrix.

c. Explain different types of strategic cohtrol.

What do you understand by the term strategic intent?Explain the value chain qn4.lysis for diagnosing a firm's strengths

,,,,i'

State any three benefits of benchmarking.

What are the'fust mover advantages and disadvantages? (07 Marks)

What are tt-re principal managerial components of strategy implementation process?

$i ,ro Marks)

'2/ *rMarks)

Explain Porter's five force model. Use the model to analyze the telecom industry. (10 Marks)

Explain three levels of strategy. (03 Marks)

. (07 Marks)

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(lo Marks)

. , (03 Marks)

What are distinctive competencies? What are the sources of distinctive competencies?

(,QJ Marks)

What are the strategic options avaiiable for a company that decides to expand ouislOe itsdomestic market and compete internationally? (10 Marks)

The shoe manufacturer'NIKE" does not manufacturer any shoes, instead it outsources themto countries like Thailand and India. What do you think are the reasons for this? State its

drawbacks if any. (10 Marks)

b. Close up tooth paste used Glycerine instead of Calcium Carbonate as whitening agent and

differentiated itself from all other tooth pastes. What according to you are the pre-requisites

lor differentiation strategy? What are the pitfalls of it?1of )

(10 Marks)

I2MBA31Cuse study:In 2006-07 PTC food division decided to enter the fast growing (20-30% annually) snacks

segment, an altogether new to it. It had only one national competitor - Trepsico's Trito.After a year its wafer snack brand Ringo, fetched2}o/o market share across the country.Ringo's introduction was coincided with the cricket world cup. The wafer snacks market isestimated to be around Rs.250 crores.

The company could take the advantage of its existing distribution network and also source

potatoes from farmers easily. Before PTC could enter the market, a cross functional team

made a customer survey through a marketing research group in 14 cities of the country toknow about the snacks of eating habits of people. The results showed that the customers

within the age group of 15-24 years were the most promising for the produet as they werequite enthusiastic about experimenting new snack taste. The company reported to its chefs

came out with 16 flavours with varying tastes suiting to the targeted age-group.

The company decided to target the youngsters as primary target on the assumption that once

they are lured in, it was easier to reach the whole family. AdVertising in this category was

extremely crowded. Every week two-three local products in new names were launched,

some times with similar names. To break through this clutter the company decided to bankupon humor appeal.

The industry sources reveal that PTC spent about ' 50 crores on advertisements and used allpossible media print and electronic, both including the creation of its own website -WWW.Ringoringoyoungo.Com with offers of online games, contests etc. Mobile phone

tone downloading was also planned which proved very effective among teenagers. The site

was advefiised in all dot com nstworks. EMTV. Shine TV, BEE TV and other importantchannels were also used for its advertisement along with FM radio channels in about 60

cities with large hoardings at strategic places.

Analysts believe that Ringo"s success story owes a lot of PTC's widespread distributionchannels and aggressive advertisements. Humor appeal wiis a bid success. The 'RINGO'was made visible by painting the railway bogies paving across lhe states. It has also been

successful to induce Lovely Brothers, Future group to replace Trito in Big Bazar and chainof food bazaars. PTC is paying 4%o higher margin than Trepsico 'to future group and otherretailers.

Ringo gave Trepsico a run for its money. Trito's share has already been reducedconsiderably. Retail tie-ups, regional flavors, regional humor appeals have helped PTC. ButPTC still wants a bigger share in the market and in foreign markets also, if possible.

Questions:a. Explain the theoretical frame work of SWOT analysis. (04 Marks)b. What are the strengths of PTC? (04 Marks)c. What are the weaknesses of PTC for entering into the branded snacks market? (04 Marks)d. What kind of marketing strategy was formulated and implemented for Ringo? What else

need to be done by Ringo so as to enlarge its market? (08 Marks)

***,f{<

2 of2

USN I2MBAFM3?I

Marks)Marks)Marks)

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(10 Marks)

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Third Semester MBA Degree Examination, Dec. 2Ol3 / Jan.2014Advanced Financial Management

Max. Marks: 100::,

Note: l. Answer ony TIIREE questions,from Q.No.l to Q.No.6.,

la.b.c.

2. Q.No. 7 and I are compulsory..:

What is Discriminant analysis?Explaintne Operating and Financial synergies of mergers.Explttifi,various short term sources to finance working capital.

\\What is corpprate dividend tax? \What are demerits of excess and inadequate investment in curre

a.

b.

will determine level of current assets with the help of grapliw how you

(07 Marks)c. Two firms, Venkat ttd and Sai Ltd., are identical in all aspects except leverage in capital

structure. Venkat Ltd ?,las .10% Rs 3,00,000 debentuibs. Both the firms have the same EBITof Rs 50,000. The equity capitalization rate of Venkat is 16 percent and Sai 12.5 percent.You are required to calculate the total value ef each firm and show arbitrage processassuming an investor holds 10% of the outstanding shares of the Venkat Ltd. (10 Marks)

What is Conglomerate Merger?3a.b.

c.

Explain EVA and MVA. : , (07 Marks)A firm is contemplating an inorease in the credit period from 30 to 60 days. The averagecollection period which is at present 45 days iS expected to increase to 75 days. It is alsolikely that the bad debt expenses will increase from the current level of 1 percent to 3

percent of sales. Total credit sales are expected to increase from the level of 30000 units to34500 units. The present average cost per unit is Rs 8, the variable cost and sales per unit isRs 6 and Rs 10 pe.r unit respectively. Assume the frm expects a rate of returns of l5Yo.Should the firm e,,,,+tend the credit period.

Narrate on}he features of ideal capital structure.

each instead of Rs 1.50 each.

Briefly explain symptoms of industrial sickness.

4a.b.

c.Discuss-pros and cons of credit period and cash discount. (07 Marks)Thq Gahges pump company uses about 75000 valves per year and the usage is fairlyconstant at 6250 per month. The valve costs Rs 1.50 per unit when bought insuantities andthe carrying cost is estimated to be 20 percent of average inventory investment on an annual

'basis. The cost to place an order and process the delivery is Rs 18. It takes 45 days toreceive delivery from the date of an order and a safety stock of 3250 valves desired. You arerequired to determine i) The most-economical order quantity and frequency of ordersi, The order point iii) The most economical order quantity if the valves cost Rs 4.50

5a.b. A Company's operating income (EBIT) is Rs 50,000 cost of debt 10 percent and

outstanding debt Rs 200,000. If the overall capitahzation rate (Ko) is 12.5 percent, w-hat

would be the total value of the lrm and equity capnalization rate under Net OperatingIncome (NOI) approach. (05 Marks)

c. The following information supplied to you, determine the theoretical market value of equityshares of a company as per Waite's Models.

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12MBAFN'I3?IEarninss of the comoanv Rs 5.00.000Dividend oaid Rs 3,00,000Number oI shares outstandinq 1,00,000

Price earnins ratio 8

Rate of return on investment 0.15

Are you satisfied with the current dividend policy of the firm? If not what should be lhgoptimal dividend payout ratio in this case?

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(10 Nlar-kS)

6,; a. Write a note on Postal float and Lethargy float. (0t Marko' 'b,,, Explain the rationale behind Bonus issue and stock split. (05 Marks)

c.-.The sales of Texas manufacturing for the year 2000 was Rs 1400. Its profit margin on sales

'' s 5ol0, dividend payout and tax rate 50o/o each. If the Balance sheet as on 31.3.2012 is

Share caoital 170 Fixed Assets 450Retained earnings 210 lnventories 230Term loan 80 Receivables 9.5 ,,

Accounts pavable 120 Cash 70i

Provisions 45,,'Short term Bank borrowings 220

Total 845 Total 845

uirement and prepare proforma Balance sheet as well as Income

,tt' .'

Calculate external prepare profostatement if external fund'iequirement is raised equally from short term liabilities and Bankborrowings. For the year 2$1,3 sales is expected {o increase by 40% and every thing elseremain the same. ( l0 Marks)

a. On September,2013 Micro soft aunoirnced abquision of Nokia for $ 7 .2 billion. Discuss thevarious motives of Microsoft behind,[his acquisition deal. (05 Marks)

b. A manufacturing company is oft€h generating excess cash and it has consulted you onmanaging its short term surplus sash balanee. What are the ways you will advise thecompany to manage its surplus funds? Justify the,same. (05 Marks)

c. Mr. Kailash a owner of a srnall scale industry iS, a,rnoderate risk taker and wishes to issueequity and debentures to'{inance his working capital needs, do you support / not support hisdecision and why? (05 Marks)

d. "A debt financing is ailvisable to certain level and after thatl'it is not, though the cost of debt'-A OeDt Imancmg 1$ aovlsaDle to certam leveis cheaper to equity"'. Do you agree? Explain. ...............,' 1,

Prepare a cash budget for July - December from the following infoimation :

The estimated-sales, expenses, etc are as followsexDenses. elo are as rollows : ( Ks lnParticulars June Julv Ausust Sept Oct Nov Dee

Sales 35 40 40 50 50 60 65'Purchases t4 l6 l1 20 20 25 28Wases & Salaries 12 14 t4 l8 l8 20 22Misc Exoenses 5 6 6 6 7 7 1

Interest Received 02 02 02Sale of Shares 20

i) 20%o of the sales are on cash and the balance on credit.ii) lYo of the credit sales are returned by the customers ;2o/o debts are uncollectable : 50% of

the good account receivable are collected inthe month of the sales and the rest during nextmonth.

iii) The time lag in payment of miscellaneous expenses and purchase is one month. Wages andsalaries are paid fort nightly with a time lag of 15 days.

iv) The company keeps a minimum cash balance of Rs 5 lakhs. Cash in excess of Rs 7 lakh isinvested in Gor,.t. securities in multiples of Rs 1 lakh. Short fall in the minimum cashbalance are made good by borrowing from the banks. Ignore interest received and paid.

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(05 Marks)

Gs infanrs) (20 Marks)

USN 12MBAHR341

Third Semester MBA Degree Examination, Dec.2013 lJan.20l4Recruitment and Selection

Time: 3 hrs. Max. Marks:100'r,,, Note: l. Answer any TIIREEfult questionsfrom Part-A (Q.No.t to Q.No.6).' ' .o",ti,", 2. Part-B and Port-C are compulsory.

::,."' ;... PART - A

I a. What,is recruitment yield ratio? '::'...,:"'"",, (03 Marks)b. Explak.,,,.ttre criteria employed in choosing an appropriate medium of recruitment with

relevant"iltustrations. (07 Marks)c. Account for the decline in the usage of job descriptions in organizations. Explain why

competency apprbach to analyzing jobs has replaced traditional joli analysis. (10 Marks)

4a.b.

c.

5a.

b.

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(03 Marks)(07 Marks)

What is a Realistic Job P iew (RJP)? What functions does it serve? Explain how RJPs areused in recruiting by drafting a realistic job advertisement. (10 Marks)

What is the rationale for designing employment practices by frms? (03 Marks)What is "validity" of a selection test? Explain the ihree types of measuring validity in

Wi:,'Jt'f;,. notes,en. '"-, ..

.,. :,::",:,,i) Joining dhy formalities to be fulfilled by employers.ii) Contpflls of appointment order.

What,is,shortlisting? Explain the two approaches of developing shortlisting criteria.'1,,'"," " ,, (05 Marks)

Y/hat are the federal guidelines pertaining to the staffing of disabled workers? (05 Marks)'{ou are given the tisk of developing a campus ,...riting strategy for obtiining talented

B-school graduates with degrees in MIS (developing and maintaining a company's'computer

What do you.rr.un by emotional maturity? '''

Outline the objectives and features of a good recruitmelt policy.

3 a. What are affirmative action plans IAAP)? (03 Marks)b. Define interview. Explain the factors that undermine the effectiveness of an employmenl

interview. (07 Marks)c. Explain the methods of forecasting internal supply of human resources in an organization.

(10 Marks)

information network).i) What preparations do you make before visiting the campus?ii) What strategies do you launch in order to "make your presg

.;

campus lflthe long run?

6 a. Write short notes on:i) Contract recruitingii) Targeted recruitment.

l0 Marks)

\\iiI

A new employee is about to join your company as an "assistan}Design an induction programme covering the contents of the formal orien[#ion. (10 Marks)

I of )

12MBAHR341

PART - B

7 a. Assume that you have to develop an HR plan for a new generation private sector bankhaving branches in major towns in India. What specific external factor would be importantlor you to consider? (05 Marks)

,,, , b. Suppose you are asked to manage a restaurant in a holiday resort near Deharadun. Drlringthe summer it is profitable to keep the business open, but in winters you need only one halfof the cooks, servers, supervisions and cleaners. What actions would you take in October fortt. beginning of the peak tourist season? (05 Marks)

c. How would you go about designing a selection test for aPaza delivery driver? (05 Marks)

d. Mr.X, an apartment manager with ABC developers, entered the apartmehtl'of a resident bymaking use of the passkey and physically assaulted her. The court charged ABC developers$75,000 in bnder to compensate the victim. Is the company (ABC developers) liable to pay?Justifu. (05 Marks)

::,"

CASE STUDY

You are the HR director at hiatttr source, the drug store chain in the U.S. which is preparingto open new stores in Dallas and Ho,uston. Each of the store will require about fifteen clerks.Your recruiting efforts have been Specessful and each store has attracted about hundredapplicants lor those fifleen jobs.

You have performed a job analysis and concluded that the clerks must be able to learn tooperate cash registers and make changes accurately. The clerks are expected to take theinitiative in providing friendly assistance to customers and show up for work on time. Inadditions, because of the presence of controlled drugs on the premises, you want clerks who

In view of recomme-hding a complete selection system for health source, answer the

PART - C

a.

b.

c.

following questionsl

' rl' r: "1'

What specifis selection tools would you use for selecting the clerks? Justify the costeffectiven€ss of the same. (07 Marks)Howwbrildyoutest/assessthereliabilityofyourselectionsystem?WUt,,iffect will your selection system have on both the hired and rejected candidates'auitudes towards health source? r''r,1,,,,,, (06 Marks)

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2 of2

USN I2MBAFM324

(10 Marks)

Time: 3 hrs.

Third Semester MBA Degree Examination, Dec. 2013 I Jan.2Ol4Gost Management

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.....What,i$ meant by cost?What arethe classifications of cost? Briefly explain.

Note: l. Answer any TIIREE questionsfrom Q.No.l to Q.No,6. 2. Q.No,7 and I are compulsory.

. '' -.'., (03 Marks)(07 Marks)

ABC Co:tltd has three production departments A, B and C and two service departments Dand E. The fotlo*i"g fig*.r *"

""tru"t.d fr. company.

Rent and Rates Rs 5.000General lishtins Rs 600Indirect wages Rs 1500PoWer Rs 1500Deoreoiation of machinerv Rs 10,000SundrV exoenses Rs 10"000

The follo fuither detailanls are ava

Total A B C D E,

Floor space (Sq. ft) 20,000 4000 5000 6000 4000 1000

Lieht points 120. 2$"', 30 40 20 10

Direct waees (Rs) r0.000 3000 2000 3000 I 500 500H.P of machines ,:: 150 60 30 50 10

Value of machine (Rs) 2.50,000 60.000 80,000 1,00,000 5,000 5,000Apportion the costs to,various departments on the most equitable basis and prepare overhead

2a.b.

ilable

distribution sumry4 .

What is Ov,erhead? (03 Marks)The follow,furg information is given : Sales : Rs 2,00,000 : Variables cost : Rs 1,20,000 ;

Fixed cosf : Rs 30,000. Calculate i) BEP ii) New BEP if sel'lin$ price is reduced by107o'', iii) New BEP if variable cost increases by 10% iv) New BEP if fixed cost

,inereases by l0%. (07 Marks)ZenLtd., supplies you the following data

Direct material cost Rs 48,000Direct wases Rs 22.000Variable overhead - Factory

Admin & SellinsRs 13,000Rs 2,000

Fixed overheads - FactoryAdmin & Selline

Rs 20,000Rs 8,000

Sales Rs 1,25,000Prepare as income statements, under absorption costing and marginal costing. (10 Marks)

What are the classification of Budget? (03 Marks)Explain the steps in activity based costing. (07 Marks)Define cost audit and explain the advantages of cost audit to managements, shareholders ,

consumers and governments. (10 Marks)

c.,,,

t,,,

3a.b.c.

(07 Marks)

a. What are the tools and techniques for cost reduction?b. Explain in detail the various kinds of internal reports.c. Explain the features of Balance score card performance measure.

a. A factory has three production departments A, B and C and

Q. The overheads departmental distribution summary showsA: Rs 6,50,000 ; B : Rs 6,00,000 ; C : Rs 5,00,000 ; P :The service de allotted

12MBAFM324

(03 Marks)(07 Marks)(10 Marks)

two service departments P,landthe following : .:,, ,,,

'

Rs 1,20,000 ; Q: Rs l;00,000.basis as follows :i"rtment ex are ona S1S AS

Production departments Service departmentsA B C P o

Service Dept P 30% 40% t5% lSoh',,

,,,Service Dept Q 40% 30% 2s% 5%the exoenses of the two service denartments are t.r chaShow how,the expenses of the two service departments i

department on the basis of Repeated distribution method.rged to production

(10 Marks)b. A Company manti'fbcturing two products, furnishes the following data for a year

Products Annual output(units) i '

.'

Total machine hours TotalNo. ofpurchases orders

Total number ofset - uos

A 5,000 20,000 160 20B 60,000 1,20,000 384 44

a. A standard mrx to product,o ne unit ot.product is as {bllowsMaterial,

A

60 units @ Rr 15/ p.u, :900

Material B 80 units @ Rs 20lp.u : 1.600Material C 100 units @ Rs 251 p.u :2.540'

Total 240 units 5000nth ot Aprrl, I0 unrts were actually produced and consUraption

Material A 640 units @ Rs 17.501 p.u :71,200 :

Material B 950 units @, Rs 18.00/p.u :17.100 .,,

Material C 870 units @ Rs 27.501 p.u : )7 9)5Total 2460 units 5???5

was as follows:

Calculate all material variances.b. The expenses budgeted for production of10,000

unMaterial 70Labour 25Variable O/H 20Fixed O/H (Rs. 1.00.000) 10

Variable expenses ( direct ) 5

Selling expenses (10% fixed) 13

Distribution expenses (20Yo fixed\ 7

Admin. Expenses (Rs 50,000) 5

155

The annual overheads are as under:Volume related activity costs Rs 5,50,000 ; Set - up related costs Rs 8,20,000 ;Purchase related costs Rs 6.18,000.You are required to calculate the coit per unil of each product A and B based on Activity -based costing method. ,,'

......,,.. (10 Marks)

During thp fno

units inRs

a factory are(10 Marks)

furnished below :

(10 Mnrks)ir

b.c.

12MBAFM324

a. The following information has been made available fromthe records of precison tools Ltd.for the six months of 2012 (and the sales of January 2013), in respect of production X:(i) The units to be sold in different months are:

July 2012: 1100 ; November 2012: 2500August 2012: ll00 ; December 2012: 2300September 2012:1700 ; January 2013:2000

, October 2012: 1900(ii) There will be no work in progress at the end of any month.(iii)Finished units equal to half the sales of the next month will be in stock at the end of

evffy month (including June2012)You are required to prepare production budget for the six months of 2012. (05 Marks)Distinguishbetweenabsorptioncostingandmargina1costing. (05 Marks)Compare the activity cost based techniques with traditional costing methods and explain the

(05 Marks)(05 Marks)

show thetotal cost.(20 Marks)

Rs.

Direct material 57000Direct wages 28500Factorv rent and rates 2500Office rent and rates 500Plant re0airs and maintenance 1000

Plant depreciation 1.250:Factory heatine and lishtins 400Factory manager's salary 2i,400Office salaries 1,600D irector's remuneral ion 1,500Teleohone and oostase 200Printins & stationarv 100

Lesal charses 150

Advertisement i,500Salesmen's salaries 2,500Showroom rent 500Sales 1,16,000

benefits of ABC.-'d.Distinguishbetweencostauditandfinancialaudit.

From the following information for the month of January, prepare a cost sheet tofollowing components: i) prime cost ii) Factory cost iii) cost of production iv)

3 of3

USN 12MBAHR344

Third Semester MBA Degree Examination, Dec.2013 /Jan.2Dl4Labour Law & Employee Relations

'' Time: 3 hrs. Max. Marks:100

Note: 1. Answer any TIIREEfuII questionsfrom Q.No.1 to Q.No.6.). Question No. 7 & I are compulsory.

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3a.b.c.

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5a.b.

c.

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b.

Marks)Explain'set off and 'set on' under bonus act..Lxplaln'set ott' and 'set onl under bonus act. ,,,,ii \i$y (05 Marks)Explain the benefit provided to the women employee under the maternity benefit act 1961.

Define industrial relation.Discuss the various functions of trade union.Explain,{Lo and its influence on legal enactment in India.

Define negofialion.

Briefly describe ;fu ,,disciplinary

procedure.

What are the duties um mUiUties of registered trade union?

What is coetract labour? Listabolition),ECt.

(03 Marks)(07 Marks)(10 Marks)

(07 Marks)1948 relating to health and welfare of

(10 Marks)

Define the term strike and lock-out: Under industrial dispute act 1947. (03 Marks)Write a note on employee's provident fund and miscellaneous provisions act 1952.

Briefly explain the provisions of the factories actworkers. '

,l ,

Write a note on provisions of apprentice act. '

::

What are the benefits undet ESI act? Explain.(05 Marks)(05 Marks)t972.(10 Marks)

out main provisions of contrast labour (regulation and.'t'',, (10 Marks)

b.

DiscusS the provisions governing workmen's compensation under workrnen compensation

1ct' ':".: ,,,

(10 Marks)

The manager of a Bharat steel factory ask a employee to work for 70 hours including overtime in a week. Discuss the reasons whether the worker is bound to work for such long hoursin a week. ios Ma4ks)A workmen goes to attend to his work riding on a bicycle and is involved in an accident inthe course of the journey. Is he eligible for compensation under ESI act? (05 Marks)Bharath worked with a company for 10 years 5 months and now he is in dilemma whether totransfer the PF from previous to current or withdraw the total amount. If he withdraws canhe get 100% including employer's contribution? (05 Marks)

d. An employer was working as an office assistance even at the young age from 1974 was notcontributing and sum to the family pension fund. Under the 1995 EPF scheme he wascomputed to become member of it, can he forced to join the new pension scheme. (05 Marks)

Explain the provisions.ielating to payment of gravity under payment of gravity act

8 Case Study:

Phil, a supervisor, made several unsolicited sexually suggestive advancesthe workplace. Despite Julie repeatedly asking Phil to stop, the advancesreported the matter to her manager, John.

12MBAHR344

towards Julie incontinued. Julie

(05 Marks)(05 Marks)(05 Marks)(05 Marks)

In recent months John had heard of similar complaints from other female safetybut this was the first formal complaint.

,:.:,Unsure of what action to take John sent Phil a copy of the organization's Sexual'Harassmentpolicy and asked him in an email to read the policy document and not to aef in a manner thatwouldL contravene the policy, but took no other action. The behaviour bontinued and Julieand the.other female siaff made a formal complaint to the equal,@loyment opportunity

.,,1f',commlsslon-

Questions:

a. Did the organization meet its duty of care to its female employees?b. What risks does the orga*uation face? ,"'',

c. Can the organization retrieve the situationd. Frame the policy guidelines to Overcome the *oftplace harassment.

***'k*

2 of2