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FALL PRODUCT SALE PROGRAM GIRL SCOUTS OF NORTH-CENTRAL ALABAMA

2011 GSNCA Fall Product Training

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Page 1: 2011 GSNCA Fall Product Training

FALL PRODUCT SALE PROGRAMGIRL SCOUTS OF NORTH-CENTRAL ALABAMA

Page 2: 2011 GSNCA Fall Product Training

THAN

K YOU

Your support means the world to us!

Thank you for taking time out of your busy schedule to learn more about what you can do to help Girl Scouts in your council area

Page 3: 2011 GSNCA Fall Product Training

WHAT DOES THE FALL SALE MEAN TO YOU? Supports council programs for girls in your council Provides early start up funds for troops Multi-faceted educational experience for girls gives

them an opportunity to learn life skills as well as focus on special interest topics

Page 4: 2011 GSNCA Fall Product Training

TROOP PROCEEDS

Fall sale is an easy way for troops to earn start up funds 20% for any nut or candy item 15% for any Regular or Online magazine or book order 5% BONUS FOR ALL ONLINE ORDERS $2 for each completed and unique Step 2 Booklet

No duplicate addresses

Page 5: 2011 GSNCA Fall Product Training

TROOP DOLLARS MADE WITH ALL PRODUCTSINCLUDING INCENTIVES. $20 MAGAZINE ORDER = TROOP PROFIT

$3.00 $20 ONLINE MAG ORDER = TROOP PROFIT

$4.00 EITHER TIN @ $7.00 = TROOP PROFIT $1.40 ALL $6.00 PRODUCTS = TROOP PROFIT $1.20 ALL $5.00 PRODUCTS = TROOP PROFIT $

1.00

WITHOUT INCENTIVES ADDITIONAL 5% TROOP PROFIT

Page 6: 2011 GSNCA Fall Product Training

OUR PROGRAM Focus on leadership, collaboration and exploring

personal values through discovering, connecting and taking action to help girls discover their future potential

5 skills girls learn through product sales Goal Setting Decision Making Money Management People Skills Business Ethics

Page 7: 2011 GSNCA Fall Product Training

ONLINE LEARNING ACTIVITIESOnline learning activities designed to enhance the troop program activity pieces

www.ashdonfarmsgsi.com www.qspbeareader.com/activities

Page 8: 2011 GSNCA Fall Product Training

GOAL SETTING ACTIVITIESSetting goals is the key to a successful sale Troops and girls who set goals earn big

Troop with 10 girls If each girl sells…

3 QSP orders 20 nut items 1 address booklet

Troop earns $290

Page 9: 2011 GSNCA Fall Product Training

WHAT IS THE FALL PRODUCT SALE? Two ways for troops to earn more money

Taking orders for magazines Customers can order online or via paper forms Direct Mail or Step 2 Booklets

Nut and candy items Girls take orders via a nut order card and deliver product

Payment for product Collect all money when orders are delivered Once products are delivered, you are done

All Fall Sale options in one envelope

Page 10: 2011 GSNCA Fall Product Training

WHY MAGAZINES? People already buy magazines! The average family subscribes to 4 magazines a year and spends

$125 People can support Girl Scouts without spending any additional

funds Reading is good for girls and helps to establish a love of reading

7 out of 10 of our top sellers are children’s magazines When people order their magazines through Girl Scouts, everyone

wins!

Page 11: 2011 GSNCA Fall Product Training

ORDERING MAGAZINES ONLINE

Look for the online ordering link on your council homepage – www.girlscoutsnca.org

Look for the online ordering link on your council homepage – www.girlscoutsnca.org

Page 12: 2011 GSNCA Fall Product Training

ONLINE LEARNING ACTIVITY Participants visit www.girlscoutsnca.org and

click the link for online ordering

Families register and create an account using an adult’s email address

Girls complete a short learning activity and personalize their landing page

NEW THIS YEAR! Upload a photo and use Facebook to contact friends

Enter email addresses to invite family and friends to support Girl Scouts

Page 13: 2011 GSNCA Fall Product Training

Right now we have about 60 magazine titles signed up to offer digital subscriptions via qsp.com

Expect to have a few more by the start of the fall Digital subs will be fulfilled via the Zinio platform

which is device neutral Zinio is the world's largest newsstand and bookstore With its many digital products and services, Zinio creates

better ways for people to discover published content, get more of it and do more with it

Readers can purchase content once to be read on any screen Zinio provides the ability to shop for, search inside, read,

share and save digital content in 23 local newsstands in any country in the world

Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more

Page 14: 2011 GSNCA Fall Product Training

630 million members worldwide

95 million US adults. Over 40% of the country belongs to Facebook

53 million of those adults are 26-44 years of age. In other words…right in the child-rearing years!

22 million people in the US sign on every single day, and when they go to Facebook, they spend 23 minutes there

Each member has an average of 130 friends

Page 15: 2011 GSNCA Fall Product Training
Page 16: 2011 GSNCA Fall Product Training
Page 17: 2011 GSNCA Fall Product Training

PERSONALIZING LANDING PAGE Girls can customize the

message that customers see when clicking on the email link

Be sure she sets a goal as customers will see her progress

New! Girls/Families can contact friends and family through Facebook

Page 18: 2011 GSNCA Fall Product Training

ENTERING EMAIL ADDRESSES Emails are only used for this

one time ask and are never rented or sold

Recipients click a link, make their selection and pay with credit card

No processing fees for customers

Magazines arrive faster Profits for council generated

faster Parents print or email

Detailed Order Report to troop manager for girls to receive credit for orders generated online

Page 19: 2011 GSNCA Fall Product Training

CUSTOMER EMAIL

Page 20: 2011 GSNCA Fall Product Training

EQUAL CREDIT FOR ALL MAGAZINE ORDERS Troops earn proceeds for each order generated online plus a 5%

bonus! Families simply print out or email the “Detailed Order Report” and

submit it to the Troop FPS Chair along with the paper orders to receive credit

Bounce back email containing DOR at the end of the sale

Page 21: 2011 GSNCA Fall Product Training

DETAILED ORDER REPORT Check back in during the sale to

track your success Send more emails and get more

orders All DORs must be returned by the

deadline date to count towards girl incentives and troop proceeds

Page 22: 2011 GSNCA Fall Product Training

ENCOURAGE GIRLS TO ENTER EMAILS FIRST

Original email sent immediately Two reminders sent a week

apart Opt out option for recipients

after receiving first email Get emails out first

Emails are working while girls are taking orders using the catalog

SENDFALL SALE EMAILS

Page 23: 2011 GSNCA Fall Product Training

PAPER FORM MAGAZINE ORDERING Majority of orders still collected using paper forms Have customers fill out the paper order forms For out of town family and friends, use Step 2 Booklet

Page 24: 2011 GSNCA Fall Product Training

WHERE THE ORDER FORM GOES White and yellow copies are returned to the troop fall

product sale chair Pink copy stays with the customer

Page 25: 2011 GSNCA Fall Product Training

STEP2 – ADDRESS BOOKLET Used for family and friends not contacted during the direct order

taking portion of the sale Personalize each postcard with valid and unique names and

addresses of family and friends Fill out 10 or more completed postcards Personalize with a PS note For missing zip codes, visit www.usps.com

Page 26: 2011 GSNCA Fall Product Training

QSP CUSTOMER SERVICE GUARANTEE

Page 27: 2011 GSNCA Fall Product Training

• Girls use order takers to collect nut and candy orders

• Money is collected at the time of delivery

• Products will be delivered 11/2,3,4/11

ORDER TAKERS

Page 28: 2011 GSNCA Fall Product Training

School TinSchool Tin

Page 29: 2011 GSNCA Fall Product Training

Journey of a Lifetime Tin Journey of a Lifetime Tin (Suitcase Tin)(Suitcase Tin)

Page 30: 2011 GSNCA Fall Product Training

Front of SuitcaseFront of Suitcase

Page 31: 2011 GSNCA Fall Product Training

Back of SuitcaseBack of Suitcase

Page 32: 2011 GSNCA Fall Product Training

Inside BottomInside Bottom

Page 33: 2011 GSNCA Fall Product Training

Stickers on FrontStickers on Front

Page 34: 2011 GSNCA Fall Product Training

Packaging

In an effort to reduce and reuse, Ashdon has reduced the amount of cardboard used in packaging

Trays can be reused to pack items to the troops and then girls

Page 35: 2011 GSNCA Fall Product Training

REM

IND

ERS

When placing your order, remember troops should order to the piece

Nut Delivery from a DELIVERY AGENT. You will be contacted by the delivery agent to finalize time and date

Count products carefully before signing

Keep chocolate away from light and heat

Do not store products outside

If you have specific program questions, refer to your training materials or call the council office

Page 36: 2011 GSNCA Fall Product Training

PATC

HES

Investing In Today $50 COMBINED SALES

Success For Tomorrow 3 REG OR ONLINE SUBS

Together to the Top 1 booklet (10 NAMES)

Online 12 email addresses

Super Seller Mag Patch 6 REG OR ONLINE SUBS

Goal Achiever ASHDON ON LINE GOAL ACTIVITY

Page 37: 2011 GSNCA Fall Product Training

GIR

L IN

CEN

TIVE

SMAGAZINES and NUTS COMBINED DOLLARS

$325 COMBINED SALES

$525 COMBINED SALES

$125 COMBINED SALES

$425 COMBINED SALES

$225 combined sales

$625 COMBINED SALES

$1000 COMBINED SALES

E-READER

Page 38: 2011 GSNCA Fall Product Training

o Intuitive, icon based ordering system

o Retooled to enhance system performance, to alleviate report access issues and to create a more efficient and dependable order processing system

www.ashdonfarmsnute.com

Page 39: 2011 GSNCA Fall Product Training

See Community Fall Sale Guide Book for instructions on

assigning login names and passwords

Login:Password:

See Community Fall Sale Guide Book for instructions on

assigning login names and passwords

Login:Password:

Page 40: 2011 GSNCA Fall Product Training

SERVICE UNIT DETAILS PAGE

Be sure to enter delivery station and incentive delivery information.

Without this address, delivery agent will be unable to deliver products and incentives won’t get to you.

No PO Box – physical address only.

Be sure to enter delivery station and incentive delivery information.

Without this address, delivery agent will be unable to deliver products and incentives won’t get to you.

No PO Box – physical address only.

Page 41: 2011 GSNCA Fall Product Training

TROOP SET UP To view troops in the SU (community), click Troops icon Click pencil icon beside the troop you want to view Set logins and passwords under “Troop Users”

Page 42: 2011 GSNCA Fall Product Training

GIRL ORDERS Girl names can be entered into system at any time during the sale Enter the number of girls registered and click save

The submit nut/candy order button will be activated After being added, girls appear in bottom container

All girls in troop can be added before entering orders or orders may be entered as girls are added

Add orders by clicking the green button

Page 43: 2011 GSNCA Fall Product Training

BANK DEPOSIT DETAILS

Troop should enter all deposits

Enter date of payment Choose Bank Enter the amount Transaction ID should be the

bank receipt number Click save when information

is entered

Page 44: 2011 GSNCA Fall Product Training

REPORTS

Page 45: 2011 GSNCA Fall Product Training

GIRL ORDER REPORTS

Utilize G2 or Girl Order Summary for collecting signatures for products and payment collection

Page 46: 2011 GSNCA Fall Product Training

NUT-E DEADLINES

10/17, 2011. Nut•e will close to them

at 11:59PM

Service units must check all data entered and complete their duties

by

10/21, 2011.Nut•e will close to you

at 11:59 PM

Troops must have all girl sales data entered by

Page 47: 2011 GSNCA Fall Product Training

ADDITIONAL FALL SALE DETAILSUnderstanding the Specifics

Page 48: 2011 GSNCA Fall Product Training

PRINT MATERIALSTroop envelopes and Community guides are available and contain full and detailed information regarding the Fall Product Sale Program

Additional Fall Product Sale information available on

www.girlscoutsnca.org

Page 49: 2011 GSNCA Fall Product Training

PAPERWORK TO RETURN

Please schedule an appointment before 12/1/11 to drop off your forms and paperworkGirl order forms attached to T2 Report

White copies in one pile by troop

Yellow copies paper clipped together by troop

Step 2 BookletsVerify Detailed Order Reports Deposit Slips and Bank Receipts

Page 50: 2011 GSNCA Fall Product Training

DEPOSIT DETAILS All checks should be

made payable to GS OF NORTH-CENTRAL ALABAMA

Troops deposit all checks into Regions Bank council account using assigned deposit tickets

Make sure deposit slips include troop number

Keep troop profit

Page 51: 2011 GSNCA Fall Product Training

THAN

K YO

U F

OR

ALL

YOU

DO Construct a

successful plan

Design specific goals

Your enthusiasm is contagious

Motivate troops to participate

Work together as a team and everyone wins

You are the key to the success of the Fall Product Sale