5
Analysis of music video, album cover & website. Foxes Album: Glorious Song: Let go for tonight

2 analysis of foxes

  • Upload
    helkin

  • View
    114

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 2 analysis of foxes

Analysis of music video, album cover &

website.Foxes

Album: GloriousSong: Let go for tonight

Page 2: 2 analysis of foxes

Album cover The album cover begins to create a brand identity through the use of pale colours, this is conventional for the genre as the colours are feminine. A white colour is used for the text and pale pink for the background, these colours blend well together, allowing the text to stand out against the background. These two colours are most likely to be used throughout the products relating to the album which therefore creates a brand identify. The font which is used in this is a sans serif font, this enables the album cover to look more modern and up to date as this font would be more appealing to the young target audience. This modern sans serif font will most likely be used on any other product linked to this album cover to create a brand identity, along with the colours. The mise-en-scene in these also begins to create a brand identity, as the costume of which the artist is wearing is rather revealing this enables the audience to she her in an attractive way. Therefore through out the products relating to the album the artist may be seen in this manner to create a brand identity when mise-en-scene is concerned.The image which is used in this, centres a lot of attention around the artist. The image of the artist stands out as she has dark hair, dark clothing and dark eye make-up on, as a light colour has been deliberately used for the background this helps to make the image more eye-catching and appealing to the target audience. Therefore other products relating to the album such as a music video, the artist may be centre of attention connoting her as important throughout. This album cover firstly will appeal to the target audience through the use of colours, the light and pale colours will attract the target audience as these colours are stereotypically feminine and the majority of the target audience for this genre are females. The colours used signify innocence, purity and goodness, this is appealing for the target audience as they often pride themselves in these things. Another reason this is appealing for the target audience is due to the mise-en-scene and image, as they have been deliberately done for the artist to be seen as attractive. This meaning that the target audience may envy her due to the way she looks which is therefore appealing for the target audience.

Page 3: 2 analysis of foxes

Website The colours used on the website is very similar to the colours used on the album cover, therefore creating a brand identity. The same pale pink is used for the background as well as the same white colour used for all of the text. However, the website colours actually consist of whites, grey and blacks until you begin to scroll which is when the website beings to fill with colour. As pink and whites signify cleanliness, this could help emphasis this. This also creates a brand identity as the website is putting colour onto something plain, which is also done in the music video therefore creating a brand identity.

Sans serif font is used on the album cover, as well as on the website the same sans serif font is used. This is clearly creating a brand identity which is consistent throughout all products relating to the album. This font again stands out against the background, and is appealing to the target audience as it is modern and the target audience will be youthful and therefore this font is eye-catching for them. The same image is used for the website as on the album cover, this creates good brand identity as the image is not similar it is exactly the same. This image is the main image and therefore the largest, this attracts a lot of attention signifying she is important as it is her album website. The costume within this image is again revealing therefore creating attraction which is appealing to the target audience as they may also envy her for this. The image and mise-en-scene therefore creates a brand identity from the album cover to the website.

Page 4: 2 analysis of foxes

Music video

The white background and the use of white props signifies the purity of the artist within these shots, this is again creating the brand identity as white is used on the album cover and website. This shows consistency and helps all the linked products to promote each other. This is appealing to the target audience as they will idolise the artist, and the use of white colour will represent her a innocent. The camera shots used in these shots (medium close up and a mid-wide shot), focuses on the artist ensuring she is the most eye-catching out of everything in the shot. This again continues with the brand identity as on the album cover and website the images have been deliberately done to ensure that the artist is the main attraction, this has again been done throughout the video therefore connoting she is important. This demonstrates how the brand identity is consistent throughout the album cover, website and music video.

Page 5: 2 analysis of foxes

Music video

In this image you can see that the white colour is getting filled with many other colours, on the website the black, white and grey background gets coloured in as you scroll and on the music video you can see the white background getting filled with colour just like on the website. This shows a brand identity from the video to the website. Again in this shot a focus pull is used to ensure that the artist is the centre of attention, signifying her importance. This also continues the brand identity as this is another feature which is consistent throughout the video, website and also album cover.