Embed Size (px)
DESCRIPTION
Q: 9.19.2011 = what is guerrilla marketing? what is a guerrilla? = gatis mūrnieks what is guerrilla marketing? = a self-sufficient message how to create it? = 10 commandments how does it work? = mindset, theory and practice what is a bespredel? = communication ethics feedback = [e] [t] [f] [s] [y] [v]
Citation preview
➡ the future is already here = "it is just not evenly distributed"/ 07-2010
➡ permanent link: bit.ly/kFtl63
Q: 9.19.2011 = what is guerrilla marketing?
➡ what is a guerrilla? = gatis mūrnieks
➡ what is guerrilla marketing? = a self-sufficient message
➡ how to create it? = 10 commandments
➡ how does it work? = mindset, theory and practice
➡ what is a bespredel? = communication ethics
➡ feedback = [e] [t] [f] [s] [y] [v]
➡ guerrilla = gatis mūrnieks/ resume
creative (28), described by the term “bricoleur” with an ambition for unconventional communication; a proven record of success in creating innovative and efficient means of communication referred to as advertising for their commercial nature.
➡ define = "who is gatis mūrnieks?" 1983
➡ my first guerrilla campaign = "deadlicous"/ 10-2006
➡ permanent link: bit.ly/f39S59
➡ define = "who is gatis mūrnieks?"
➡ fuse latvia = youtube.com/fusegatismurnieks
2007
➡ hyundai = "trolleybus"/ 09-2007
➡ permanent link: bit.ly/fQGPvw
➡ define = "who is gatis mūrnieks?"
➡ fuse latvia = youtube.com/fusegatismurnieks➡ bbdo group russia = youtube.com/gatismurnieks
2010
➡ define = "who is gatis mūrnieks?"
➡ fuse latvia = youtube.com/fusegatismurnieks➡ bbdo group russia = youtube.com/gatismurnieks
➡ ddb worldwide latvia = okarte.lv
2011
➡ define = "who is gatis mūrnieks?"
➡ fuse latvia = youtube.com/fusegatismurnieks➡ bbdo group russia = youtube.com/gatismurnieks
➡ ddb worldwide latvia = okarte.lv
2011
➡ okarte = "masks"/ 08-2011
➡ permanent link: okarte.lv
➡ goldenhammer = "shortlist in riga is worth gold in ukraine"/ 06-2011
➡ permanent link: bit.ly/ixgArL
➡ goldenhammer = "shortlist in riga is worth gold in ukraine"/ 06-2011
➡ permanent link: bit.ly/ixgArL
➡ current affairs = "what’s happening in latvia?"
➡ media fragmentation = audiences decreasing➡ any person + internet = media for his circle of people
➡ recommendation from a friend = most reliable and effiecient media channel➡ interesting content = social currency
➡ need to create something worth sharing = a self-sufficient message
2011
➡ the future = "internet + guerrilla marketing" 2011+
➡ define = "what is guerrilla marketing?" 1984
➡ define = "what is guerrilla marketing?"
➡ ratio between resources invested and atteintion gained➡ earning an advertising opportunity instead of buying it
➡ anything not forbidden is allowed➡ make use of existing infrastructure for free
➡ when it is easier to be forgiven than to ask for permission➡ involve consumers in commercial actions without their knowing➡ turn people into media spreading messages themselves
Resources
Attention
GuerrillaMarketing
➡ define = "what is a self-sufficient message?" 2011
Media Budget
Sharing Content
Self-sufficientMessage
➡ define = "what is a self-sufficient message?" 1938
➡ orson welles = "war of the worlds"/ 10-1938
➡ permanent link: bit.ly/hrgi4k
➡ define = "what is a self-sufficient message?" 2009
➡ stuntfighters = "ūdens mutē smeļas"/ 11-2009
➡ permanent link: bit.ly/gsxRtC
➡ 10 commandments = "how to create a self-sufficient message?"
➡ 10 commandments = "real life not fake" 01
➡ 10 commandments = "real people not focus groups" 02
➡ 10 commandments = "embedding the product not telling about it"03
➡ 10 commandments = "doing not showing" 04
➡ 10 commandments = "finding chances not reasons" 05
➡ 10 commandments = "leading discussions not controlling them" 06
➡ 10 commandments = "being 24/7 not just a spectator" 07
➡ 10 commandments = "80/20 not 20/80" 08
➡ 10 commandments = "creating air time not buying it" 09
➡ 10 commandments = "finding courage not to create another ad" 10
➡ 10 commandments = "finding courage not to create another ad" 10
➡ a self-sufficient message = "flashmob"
➡ define = "what is a flashmob?" 2003
➡ improveverywhere = "high five elevator"
➡ permanent link: bit.ly/kayJL5
➡ remi gaillard = "tour de france"
➡ permanent link: bit.ly/j3I5Ju
➡ mindset = "what drives guerrilla marketing?"
➡ imagination➡ time
➡ energy➡ courage
➡ theory = "how does guerrilla marketing work?"
➡ exclusiveness = create your own blue ocean
➡ personal = get behind the back of your target
➡ invisible = go under the radar
➡ unexpected = be a surprise
➡ practice = "what does guerrilla marketing look like?"
➡ 7+1 techniques = "intrusion" 01
➡ ebay = "moved to ebay"/ 2005
➡ 7+1 techniques = "transformation"02
➡ mini = "boxes"/ 2010
➡ 7+1 techniques = "installation" 03
➡ diesel = "be stupid denim ice"/ 2010
➡ 7+1 techniques = "illusion" 04
➡ hot wheels = "self-promotion"/ 2011
➡ 7+1 techniques = "acting" 05
➡ levi's = "rear view camera"/ 2011
➡ 7+1 techniques = "sensation" 06
➡ playstation = "bubble wrap"/ 2007
➡ 7+1 techniques = "interaction" 07
➡ coca-cola = "the happiness machine"/ 2010
➡ 7+1 techniques = "stunt" 08
➡ the yes men fix the world = "the ny times prank"/ 11-2008
➡ permanent link: bit.ly/cdKa7E
➡ value of a self-sufficient message = "why? how? what?"
➡ what are you doing?➡ how are you doing it?
➡ why are you doing it?what?
how?
why?
➡ it is easier to be forgiven than to ask for permission = "where is the line?"
➡ lu/ szf = "bespredel"/ 11-2009
➡ permanent link: http://bit.ly/1234SSc
➡ feedback = welcome
➡ [e] = [email protected]
➡ [s] = gatis.murnieks
➡ [y] = /gatismurnieks
➡ [v] = /gatismurnieks
➡ [t] = @gatismurnieks
➡ [f] = /gatismurnieks
