analyzed by

Top Indian Brands on Social Media – August 2013

The Platform

Unmetric monitors over 10,000 brands

across 30 sectors and all major countries.

We analyze data from:

Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Home Care

Consumer Electronics

Personal Care

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

Banking

August 2013

A closer look into these

sectors & brands

Comparing Top Automotive Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Audi India 24,35,465 8.4 % 4.6 % 36 141 215 5.6 %

BMW India 21,66,690 8 % 3.5 % 69 61 195 0 %

Tata Nano 38,43,141 -0.20 % 0.91 % 78 22 125 61.6 %

Mahindra Scorpio 24,87,168 1.6 % 1.6 % 24 93 223 4 %

Hyundai India 18,57,101 0.26 % 1.9 % 122 28 220 24.1 %

August 2013

Audi India - Contests Audi India’s ‘Guess the Price’ contest, which was conducted as

part of the launch of its Q3 model was its most engaging content in August with an average engagement score of 176.

Comparing Top Home Care Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts % of Fan

Posts Admin Responded

Total Fans Fan Growth

Ariel India 10,55,370 1 % 1.4 % 33 48 34 29.4 %

Dulux Paints 7,11,753 8.8 % 2.7 % 29 20 133 3.8 %

Surf Excel Matic 7,18,411 1.6 % 0.88 % 66 6 123 1.6 %

Nerolac Paints 4,97,736 3.1 % 1.4 % 53 14 17 -

Asian Paints 94,320 1.6 % 2.8 % 82 31 49 26.5 %

August 2013

Surf Excel Matic – ‘Motherhood’

Surf Excel Matic’s ‘Motherhood’ posts engaged well with its fans. The ‘Motherhood’ related posts had an average engagement score of 25, while the overall

average engagement score was only 6.

Comparing Top Personal Care brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Maybelline New York India

26,44,171 5.6 % 6.6 % 225 55 278 43.2 %

Axe Angels Club 40,59,757 -0 % 1.3 % 50 49 77 5.2 %

L’Oreal Paris 19,79,677 2.9 % 5.2 % 154 50 241 23.7 %

Colgate India 14,07,114 8.2 % 7.3 % 28 216 - -

Gillette India 23,41,140 2.4 % 2.8 % 52 61 30 -

August 2013

L’Oreal Paris India - Contest

L’Oreal Paris used contests to engage with its fans in August. The brand posted 11 updates

around the ‘You are worth it because..’ contest and this resulted in an average

engagement score of 19 for the campaign while the overall engagement score for its

page was 50.

Comparing Top Banking & Finance Brands

August 2013

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts Admin

Responded

Total Fans Fan Growth

ICICI Bank 24,25,318 1.5 % 1.6 % 31 55 - -

HDFC Bank 16,98,794 2.8 % 1.6 % 31 41 541 35.1 %

Axis Bank 15,40,525 5.6 % 2.1 % 53 24 - -

IDBI Bank 7,59,201 3.5 % 1.1 % 47 13 - -

IndusInd Bank 57,820 220.4 % 26 % 27 76 - -

Axis Bank – Corporate Social Responsibility Axis Bank’s updates around its CSR activities engaged

well with its fans. The 12 CSR related posts had an average engagement score of 19.

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail

Insurance

Restaurant

August 2013

A closer look into these

sectors & brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Fastrack 29,557 50.4 % 85 58 35 0:54:19

Lenskart 5,231 14.2 % 198 189 269 6:32:51

Nature Basket 2,661 5.2 % 184 198 3 8:28:51

Louis Philippe

1,215 23 % 247 37 188 1:22:01

Jack Jones India 2,838 5.3 % 133 165 110 0:30:34

Comparing Top Retail Brands

August 2013

Louis Philippe - #TheLabelQuiz Louis Philippe’s #TheLabelQuiz was the most tweeted hashtag by the

brand and its followers in August. The engagement score for the hashtag #TheLabelQuiz was 1,000.

Comparing Top Insurance Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

HDFC Life 32,115 10.5 % 72 22 0 54:21:24

Aviva India 4,350 16.4 % 243 132 24 4:19:14

Bajaj Allianz 3,823 3.1 % 99 107 6 2:37:41

ICICI Pru Life 1,455 12.5 % 224 89 12 12:13:50

ICICI Lombard 1,331 16.1 % 202 95 22 4:04:25

August 2013

Bajaj Allianz - #LittleThings Contest

#LittleThings Contest was Bajaj Allianz’ most user tweeted hashtag and also was the highest engaging hashtag with an engagement score of 881

Comparing Top Food / Beverage Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Pepsi India 88,888 12.3 % 175 42 76 2:47:22

Dairy Milk India 8,459 19.7 % 80 122 303 3:18:59

Cadbury Celebrations

18,174 0.85 % 47 15 20 1:46:38

Bingo! 1,221 63.7 % 70 140 205 0:45:22

Cadbury Silk 6,951 20.2 % 53 148 292 5:31:49

August 2013

Bingo! - #ReplaceMovieNameWithBoing Contest

Bingo’s ‘Replace Movie Name with Boing Contest’ on August 28th was the most tweeted hashtag and engaged well with its followers. The contest helped the brand reach the ‘1,000

followers’ milestone. The engagement score of the hashtag was 1,000.

Comparing Top Restaurant & Café Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Dominos India 21,254 6.9 % 413 260 197 9:29:59

KFC India 4,314 4.8 % 98 44 2 5:31:29

Dibella Coffee India 625 2.1 % 50 10 5 11:06:38

Café Coffee Day 13,165 3.5 % 31 54 11 15:33:24

Starbucks India 3,621 14.8 % 33 33 1 55:15:42

August 2013

Starbucks India - #PassionforCoffee

Starbucks India asked its followers to share their pic at the Starbucks store using the hashtag #PassionforCoffee. The hashtag created lots buzz and engaged well with its followers with an

engagement score of 744.

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Sector Leaders in India

(Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Banking

Personal Care

Sector Brand

Food & Beverages

Retail

Insurance

Restaurant

August 2013

SO

A closer Look at Selected Top

Brands

Kotak Mahindra Bank

Kotak Junior Account

Kotak Junior Account TVC video was the most watched video on the Kotak Mahindra Bank’s

YouTube channel with more than 649,000 views.

Panasonic India

Washing Machine (Econavi) TVC

Panasonic India’s Econavi washing machine TV commercial was the most watched video on its YouTube channel

with 1,372 views.

ICICI Lombard

Cop vs. Conscience: Who will win? #2

ICICI Lombard’s Cop vs. Conscience video garnered more than 19,000 views in 10

days.

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