Top Indian Brands on Social Media- January 2014

analyzed by

Top Indian Brands on Social Media – January 2014

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Beverages - Alcohol

Banking & Finance

Consumer Electronics

Sector Brand

Food & Beverages

Home Appliances

Home Care

Hospitality

Insurance

January 2014

Sector Leaders in India (Based on the Unmetric Score for Facebook)

Sector Brand

Mobiles & Handhelds

Personal Care

Restaurant & Café

Retail

Sector Brand

Retail Chain

Telecom

Travel & Tourism

Technology

January 2014

A closer look into these

sectors & brands

Comparing Top Banking & Finance Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

ICICI Bank 2,693,120 2.3 % 1.7 % 31 617 1,033 33.3 %

Axis Bank 2,080,273 5.2 % 1.8 % 60 168 - -

HDFC Bank 2,179,511 6.9 % 2.1 % 34 121 792 59.3 %

Franklin Templeton India

880,861 5.5 % 2.1 % 100 175 45 11.1 %

Visa (India) 468,628 0.56 % 5 % 24 967 92 2.2 %

January 2014

(Based on the Unmetric Score )

http://unmetric.com/

ICICI – #TabBanking ICICI Bank introduced a new feature that will enable one to open an account within a day without

visiting the bank by just using a tablet. Posts around this new feature engaged the best with its fans with an average engagement score of 824.

ICICI’s average engagement score was 617, which more than twice the

sector average of 284.


Comparing Top Mobile & Handhelds Brands

Brand Name

Audience



Admin Posts Engagement Fan Posts % of Fan

Posts Admin Responded


Samsung Mobile India

9,725,496 2.3 % 1.6 % 95 336 2,760 41.6 %

Nokia India 10,043,314 2 % 1.8 % 94 330 4,094 55.4 %

HTC India 4,705,208 3.7 % 1.6 % 47 248 687 15.9 %

Sony Mobile India 4,480,587 0.57 % 1 % 59 290 388 30.4 %

XOLO 1,718,629 16.3 % 5 % 37 433 - -

January 2014



Samsung Mobile India - #EveryDayGrand Contest

Samsung Mobile India ran a contest on Facebook where fans get to win a Galaxy Grand 2. The posts around the contest generated lots of buzz for the brand.

Samsung Mobile India saw a peak in its fan growth rate after the contest was announced on the 22nd January


Comparing Top Restaurant & Café Brands

Brand Name

Audience



Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded


Domino’s India 5,930,328 3.3 % 2.1 % 266 105 687 48.9 %

KFC India 6,059,247 3.9 % 2.4 % 102 298 968 91.5 %

Café Coffee Day 4,044,641 0.73 % 0.69 % 61 139 273 12.8 %

Pizza Hut Celebrations

3,680,718 1.8 % 1.4 % 43 145 267 13.9 %

Dunkin’ Donuts 561,673 9.8 % 3.3 % 130 69 56 17.9 %

January 2014



Domino’s Pizza India – Content Strategy In January, Domino’s Pizza India focussed on posting content around special offers, but posts on

contests engaged the best with its fans. The brand posted 30 contest-related updates which garnered an average engagement score of 203.

Updates that contained photos saw better engagement than posts with just plain

text.


ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Sector Leaders in India (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Beverages - Alcohol

Banking & Finance


Sector Brand

Food & Beverages

Home Appliances

Home Care

Hospitality

Insurance

January 2014

Sector Leaders in India (Based on the Unmetric Score for Twitter)

Sector Brand

Mobiles & Handhelds

Personal Care

Restaurant & Café

Retail

Sector Brand

Retail Chain

Telecom

Travel & Tourism

Technology

January 2014

A closer look into these

sectors & brands

Brand Name Total Followers Followers Growth

Engagement Score

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

Tata Nano 12,734 13.7 % 310 311 1,203 1,366 2:00:17

Mercedes Benz India

23,692 23.7 % 362 96 387 901 5:47:25

Audi India 27,834 19.5 % 583 81 1,206 1,588 1:53:57

Suzuki

Motorcycles

6,856 12 % 927 363 5,064 8,078 2:26:56

Nissan India 21,691 2.4 % 262 63 5,064 8,078 2:48:26

Comparing Top Automotive Brands

January 2014



Tata Nano - #CelebrateCityness Tata Nano ran the #CelebrateCityness Twitter contest between the 11th and 20th January and gave away Nano goodies to 3 winners everyday. The tweets around the contests saw high engagement

among its followers.

#CelebrateCityness was the most used hashtag by the brand and its

followers.

As a result, Tata Nano garnered an average engagement score of 310, which 31 times the sector average

of 10


Comparing Top Retail Brands


Engagement Score

Number of Tweets


Proactive Tweets

Replies Retweets

FabFurnish 1,111 14.1 % 929 87 742 314 7:57:51

Allen Solly 10,258 220.5% 236 193 132 286 6:35:32

Godrej Nature’s Basket

3,661 5.2% 227 146 218 166 8:54:42

Century Ply India 2,221 5.5 % 819 78 510 366 3:08:29

Louis Philippe 1,953 13.6 % 980 125 1,110 1,454 6:58:14

January 2014



FabFurnish - #FreedomOfImagination Contest FabFurnish asked its followers to combine the words, Freedom and Imagination to come up with single

word for it and gave away a Rs.1,500 worth voucher for the winners.

FabFurnish’s saw high levels of engagement during the contest. The average engagement

score was 929, which is more than 20 times the sector average of 45

The brand promoted the contest using the hashtag #FreedomOfImagination,

which was used 5,895 times by its followers.


Comparing Top Aviation Brands


Engagement Score

Number of Tweets


Proactive Tweets

Replies Retweets

IndiGo 4,417 15.6 % 191 496 1,045 548 0:18:57

Jet Airways 46,899 1.3 % 70 33 381 108 12:55:30

SpiceJet Airlines 11,005 4.3 % 95 52 172 85 1:48:41

Turkish Airlines India

1,250 7 % 389 65 98 43 83:00:41

January 2014



IndiGo - #6efridayquiz

IndiGo conducted a Twitter quiz every Friday in January and gave away travel vouchers to the winners. The tweets around the quiz generated lots of buzz and the hashtag #6efridayquiz was one

the most engaging hashtag for the brand with an engagement score of 795.

IndiGo saw high levels of engagement on all Fridays in January

Indigo garnered an overall average engagement score of 191, which is more

than twice the sector average of 81


SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Sector Leaders in India

(Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Beverages - Alcohol

Banking & Finance


Sector Brand

Food & Beverages

Home Appliances

Home Care

Hospitality

Insurance

January 2014

Sector Leaders in India

(Based on the Unmetric Score for YouTube)

Sector Brand

Mobiles & Handhelds

Personal Care

Restaurant & Café

Retail

Sector Brand

Retail Chain

Telecom

Travel & Tourism

Technology

January 2014

SO

A closer Look at Selected Top

Brands

Myntra

Mega Sale

Myntra’s ‘Mega Sale’ video was the most watched video on its channel in January with

more than 1 million views.

Video Views Growth

Samsung Mobile India

Samsung Galaxy Grand 2 TVC

The Samsung Galaxy Grand 2 TVC was posted on Samsung Mobile’s YouTube

channel on the 28th January and garnered more than 624,000 views in just

3 days.

Video Views Growth

Cadbury Bournville

Rediscover an old favorite

Cadbury Bournville’s ‘Rediscover an old favorite’ video was the most viewed video on its channel in January and was viewed

37,000 times in 2 days.

Video Views Growth

About Unmetric :

THANK YOU

Please contact us at

[email protected]

for more information

Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.