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analyzed by Top Indian Brands on Social Media

Top Indian Brands on Social Media - June 2013

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Page 1: Top Indian Brands on Social Media - June  2013

analyzed by

Top Indian Brands on Social Media

Page 2: Top Indian Brands on Social Media - June  2013

The Platform

Unmetric monitors over 10,000 brands

across 30 sectors and all major countries.

We analyze data from:

Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.

Page 3: Top Indian Brands on Social Media - June  2013

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Page 4: Top Indian Brands on Social Media - June  2013

Sector Leaders in India (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Home Appliances

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

June 2013

Page 5: Top Indian Brands on Social Media - June  2013

A closer look into these

sectors & brands

Page 6: Top Indian Brands on Social Media - June  2013

Comparing Top Automotive Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Tata Nano 3,854,277 1.4 % 1 % 73 37 92 87 %

Hyundai India 1,844,593 13.8 % 5.2 % 160 24 237 15.6 %

BMW India 1,935,904 12.9 % 3.2 % 60 30 107 -

Mahindra Scorpio 2,424,577 4.4 % 2.5 % 22 57 721 0.97 %

Audi India 2,187,778 2.2 % 2.5 % 26 59 95 25.3 %

June 2013

Page 7: Top Indian Brands on Social Media - June  2013

TATA Nano – Customer Service

35:50:19

17:54:20

12:03:42

11:58:52

0:56:57

Audi India

Mahindra Scorpio

Volkswagen India

Hyundai India

Tata Nano

Average Response Time

A query on Tata Nano’s page gets a

response in less than an hour

Page 8: Top Indian Brands on Social Media - June  2013

Comparing Top Consumer Electronics Brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts % of Fan

Posts Admin Responded

Total Fans Fan Growth

Samsung India 3,558,988 1.5 % 1.8 % 91 23 421 51.1 %

Panasonic India 2,418,891 0.87 % 2.7 % 59 64 78 48.7 %

Dolby India 143,481 2,250 % 41.5 % 66 45 - -

Philips India 1,494,385 115 % 4.3 % 56 8 - -

HP India 1,233,272 12.2 % 4.4 % 69 14 221 23.1 %

June 2013

Page 9: Top Indian Brands on Social Media - June  2013

Dolby India – Audience Growth

Dolby India grew its fan base at

an astounding rate of 2,250%.

It added 138,191 fans in the

month of June

Page 10: Top Indian Brands on Social Media - June  2013

Comparing Top Food/Beverage brands

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts

Admin Responded

Total Fans Fan Growth

Kit Kat 1,977,933 43.4 % 27.3 % 55 62 82 3.7 %

Bingo! 4,416,441 3 % 1.3 % 57 28 71 9.9 %

Cadbury Dairy Milk

2,277,132 9.5 % 23.9 % 9 116 300 5.7 %

Kurkure 3,015,314 0.19 % 3.4 % 136 51 146 47.9 %

Lay’s India 3,401,413 5.6 % 2.6 % 39 52 257 1.9 %

June 2013

Page 11: Top Indian Brands on Social Media - June  2013

Kit Kat – New Ways of having a Kit Kat break

Kit Kat focused its content strategy largely on posting

pictures of new ways of having a ‘Kit Kat break’

Page 12: Top Indian Brands on Social Media - June  2013

Comparing Top Restaurant & Café Brands

June 2013

Brand Name

Audience

Conversation (as % of fans)

Engagement Community

Admin Posts Engagement Fan Posts

% of Fan Posts Admin

Responded

Total Fans Fan Growth

KFC India 4,364,226 15.3 % 7.5 % 93 125 711 12.2 %

Domino’s Pizza India

4,548,762 7.7 % 4.7 % 212 44 646 34.8 %

Café Coffee Day 3,889,544 1.4 % 3.2 % 68 81 138 33.3 %

Pizza Hut 3,074,394 3.2 % 3.9 % 83 88 20 40 %

Barista Lavazza 176,037 18.8 % 6.8 % 101 18 14 7.1 %

Page 13: Top Indian Brands on Social Media - June  2013

KFC India – Content Strategy

KFC India’s content strategy mainly focused on churning out Engagement Oriented posts, which in turn engaged well with its fans

Page 14: Top Indian Brands on Social Media - June  2013

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Page 15: Top Indian Brands on Social Media - June  2013

Sector Leaders in India (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

June 2013

Page 16: Top Indian Brands on Social Media - June  2013

A closer look into these

sectors & brands

Page 17: Top Indian Brands on Social Media - June  2013

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Flipkart 81,645 17.7 % 35 75 14 2:23:56

eBay India 17,059 8.9 % 556 306 86 6:08:27

Jabong 18,683 5.1 % 92 132 470 1:39:08

Myntra 10,247 14.7 % 235 455 37 3:22:43

HomeShop 18 13,443 11 % 209 271 50 2:44:46

Comparing Top Retail Brands

June 2013

Page 18: Top Indian Brands on Social Media - June  2013

eBay India - #MyNeweBay Contest

eBay India used the MyNeweBay contest to create buzz among its followers.

#MyNeweBay was used 120 times during the

time period analyzed.

Page 19: Top Indian Brands on Social Media - June  2013

Comparing Top Insurance Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time

Proactive Tweets

Replies Retweets

HDFC Life 27,605 174.2 % 71 18 1 94: 31:42

Bajaj Allianz 3,666 3.9 % 166 179 5 3:14:51

Aviva India 3,216 24.5 % 241 36 66 6:39:30

ICICI Pru Life 1,147 30.5 % 269 149 24 9:20:55

Future Generali 1,038 0.88 % 58 1 - 15:26:23

June 2013

Page 20: Top Indian Brands on Social Media - June  2013

HDFC Life – Follower Growth

HDFC Life grew its Twitter follower base at a staggering growth rate of

174.2%.

HDFC Life added 17,744 new followers during the time period

analyzed.

Page 21: Top Indian Brands on Social Media - June  2013

Comparing Top Mobile & Handhelds Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Samsung Mobile India

80,827 68.4 % 123 33 - 15:37:07

Nokia India 87,963 16.7 % 132 373 38 20:09:17

Micromax Mobile 17,585 30.8 % 55 389 26 5:24:58

Blackberry India 25,972 3.6 % 68 44 1 34:33:22

June 2013

Page 22: Top Indian Brands on Social Media - June  2013

Nokia India - #NokiaAsha501

Nokia India tweeted the most around the launch of its new mobile phone – Asha 501 and #NokiaAsha501

was the most used hashtag by the brand.

Page 23: Top Indian Brands on Social Media - June  2013

Comparing Top Restaurant & Café Brands

Brand Name Total Followers Followers Growth

Number of Tweets

Average Response Time Proactive

Tweets Replies Retweets

Dominos India 18,996 6.2 % 352 75 119 16:27:02

Café Coffee Day 12,412 2.7 % 26 70 21 11:56:02

Starbucks India 2,674 11 % 7 5 6 11:41:14

KFC India 3,926 8.3 % 87 10 3 17:39:47

Krispy Kreme India 368 1.7 % 80 31 25 140:07:48

June 2013

Page 24: Top Indian Brands on Social Media - June  2013

Domino’s Pizza - #BollywoodRishta

Domino’s Pizza engaged well with its followers through the #BollywoodRishta Contest and this in turn created a flurry of activity on its Twitter page.

Page 25: Top Indian Brands on Social Media - June  2013

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Page 26: Top Indian Brands on Social Media - June  2013

Sector Leaders in India

(Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

June 2013

Page 27: Top Indian Brands on Social Media - June  2013

SO

A closer Look at Selected Top

Brands

Page 28: Top Indian Brands on Social Media - June  2013

Hyundai India

Hyundai i20 casts a spell

Hyundai India’s ‘Hyundai i20 casts a spell’ video added a staggering 1,026,417 views

during the month of June.

Page 29: Top Indian Brands on Social Media - June  2013

Fastrack

Mature Is In

Fastrack’s ‘Mature Is In’ advert is one of the most watched videos in the Retail

Sector with 489,301 views

Page 30: Top Indian Brands on Social Media - June  2013

Micromax

Canvas 4 Teaser

The Canvas 4 teaser was the most watched video on Micromax’s YouTube channel in

the month of June with 233,467 views

Page 31: Top Indian Brands on Social Media - June  2013

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