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Context Eats Crea,vity for Breakfast Mass Marke,ng | Direct Marke,ng | Engagement | Customer Experience

Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

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Page 1: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

ContextEatsCrea,vityforBreakfast

MassMarke,ng|DirectMarke,ng|Engagement|CustomerExperience

Page 2: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

TrustDataYouKnow.BeWaryofDataYouDon’t.

GutDriven|DataAware|DataInformed|DataDriven

Page 3: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

ResolveDataProblemstoSolveBusinessProblems

Relevance|Sen,ment|Emo,on|Context

Page 4: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

BigDataisKillingMassMarke,ng

Influence|MachineLearning|Triggers|Algorithms|Flow|AOribu,on

Page 5: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016
Page 6: Not all mentions are created equal, Tradestreaming Money Conference, November 14th, 2016

ThankYouTroyJanisch,DirectorofSocialIntelligence,[email protected]@socialmeteorwww.socialmeteor.com