ZTE SDP Introduction
Wang RuiSDP International Marketing Supervisor
ZTE SDP Product Line
ITU-T SDP Workshop 2011
Application Exposure Domain
SOA (ESB)
Inte
rface
IT & Internet Resource API
User Portal & SocietyWeb WAPUSSD
IVR ODP
Management Domain
Subscription Mgmt
Service Mgmt
Reporting & Alarm
Content Mgmt
Settlement & Payment
Content Charging
Content Adaption
Campaign
AAA SLA
Service Orchestration & Broking
SMSMMS
Network Protocol Adaptor(Fixed/Mobile/IMS/IPTV/M2M)
SCE/STE/SEE
BSS
OSS
Service Enable Domain
SMS
LBS
MMSCall
Media Payment
DMPresence Profile
Payment GW
Customer Care Center
Advertisement
Security, Governance & Monitoring
Policy Engine
Operator Portal Partner Portal & Community
SP CPDeveloper Advertiser Admin Customer Care Center
Partners Mgmt
Applications Contents Devices Services Goods
Enterprise Service
Device Management
User Profile
Ecosystem(WAC/Apple)
Game Platform
Shop in Shop
ZTE SDP total Solution
Policy Mgmt
SLAMgnt
Security Mgmt
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SDP integration with future proof business domains
IPTV
IMS/M2M
Store
Cloud
SDPSDP IMS/M2M services access & openness,
like RCS, web VOIP (CTD) with Internet resource, M2M applications
Successful Case: China Mobile IMS CTD and M2M Home Security
Factory behind store mode Successful Case: China Unicom
WoStore, China Telecom eSurfing
With Store
IPTV content management and shop portal
Successful Case: CCTV tri-screen CMP, China Unicom tri-screen CMP
With IMS/M2M
With IPTV
With Cloud
Upload, storage and download the apps/contents with cloud computing, cloud storage and network cloud
Successful Case: China Telecom SDPaaS
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SDP with Application and Content Store
2010.7.15 2010.11.10 2011.9.152010.12.16
ZTE Won WoStore Project to build the cross-sales digital store for multi-devices
WoStore Commercial Launch and Brighten inHong Kong GSMA Congress
China Unicom and ZTE Cooperate WoStore
Only in 9 Month3M Wo Users5K Developers15K App/Content20M Download Time4M RMB Revenue
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SDP with IPTV Content Management and Portal
TV InternetChannel
Content Management Promotion
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Telecom App Engines Internet/Web App Engines
InternetTelecom
Diary Mobile search
Blog Video surf
Book Map
CTD MMS
News Video
RCS IPTV
Telecom Services (IMS) Internet/Mobile Internet
SDP platform for convergent services
M2M App Engines
M2M
eHealth eTraffic
Home Security
Agriculture monitoring
City Emergency
Smart Grid
M2M Applications
SDP with M2M/IMS
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SDP with Cloud: SDP as a Service (SDPaaS)
Virtualization Delivery
Scalability and Elasticity
Reliability and Security
Mass Storage
SDPaaSSDP
Similar to Dept Store – Build and own every app.
Similar to Shopping Mall – Rent out capabilities and host
applications built by others
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ZTE SDP Footprints
China (China Unicom,China Mobile,China Telecom,CCTV)
Smart Indonesia
Etisalat Egypt
Telenor MontenegroSFR FranceFrance Telecom
DiGi MalaysiaTelenor PakistanStarHub Singapore
ZTE Experience Center in France
Personal Argentina
MTN Sudan
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ZTE tailored SDP in Telenor Montenegro
THE 1ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT 2010.
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Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/ SM GW
Geo-redundancy within 2 sites MVNO support SOA architecture Rich swap experience
3ros
Mensajería LocationWAP
Presencia
Policy control
User Profile
OSS/BSS
SMSC/FDA MMSC LBS PRE
Network Gateway
MSC/IMSElementos
de Red
OSS/BSS Gateway
Life Cycle Interaction
SMPP/MM7 LBP ISC
Execution. . . . .
Orchestration Governance Registry
Service Exposure
. . . . .
AppX
Service Bus
ADS
AppXADSArquitectura SDP con Service Exposure
Adap
tatio
nBa
sic S
ervi
ces
Enablers
Xml/http (SOAP)
ZTE whole SDP in Argentina Telecom Personal
In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability
This commercial used platform is quickly delivering more new applications and services , like Alerts( transform the urgent e-mail into SMS for enterprise users)
Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list SDP hosting solution for Paraguay Branch in the future
SMSMMSUSSDWAP
LocationStreaming
E-mail…
Network Service
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ZTE multi-countries SDP in France Telecom/Orange Service enablement layers
SMS,MMS, USSD, WAP, HTTP proxy for third party IVR OSS/BSS CDR management and Diameter interface Billing API exposure Monitoring & Net-backup
Countries integration Integration with each local billing system in the affiliates
(prepaid and postpaid) Multilanguage web (French and English, Spanish,
Portuguese and Arabic) Operational tasks and workflows Availability, Quality of service, Network constraints Statistics, reporting Customer support Standardization, intellectual property rights Security constraints Customers activity logs have to be protected (MSISDN
known). Data confidentiality between affiliates Embedded encryption (TLS) to be supported for sensitive
Data (MSISDN, billing, ..) in SMPP and Diameter protocols
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In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS western Africa Cluster (9 countries branch at Phase1) of France Telecom Group/Orange.
2 layer structure for multi-countries solution Support Multi-language, Multi-currency, Multi-business mode
Future SDP Standardization Requirements
Standardize the interfaces between different SDP subsystems (e.g. Unified Access Gateway (UAG), Unified Management Platform (UMP), Operator Portal (UPortal) )
Standardize the mechanisms to support distributed deployment of SDP subsystems; Standardize the mechanisms to leverage the resources across SDPs deployed in different administrative domains
API enhancement in support of 3rd parties application (e.g. group management and payment aspects)
API enhancement in support of access IT & Internet Resource ( e.g. map, search, social network )
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THANKS!