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Sdp summit

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Presentation made at the SDP Summit in Berlin .It is about API!!!

Text of Sdp summit

  • 1. SDP and OTTNew Business Models and Opportunities for Operators
    Michel Burger
    Group Head of Architecture, Vodafone Technology
    [email protected]

2. A World of API
3. 2006 API Cloud
512
4. Today API Cloud
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3940
5. Individual PiecesLego Packs
Option 1
5
Think Lego
6. Option 1
6
Type of Services
Differentiation
Potential
Revenue
Services that are running by
Services that run on top of
Services that run better with
Multi level of integration
(light to deep)
Commercial Agreement
(ex: bill to charge)
Generally operated externally
Ex: Zynga with Facebook
Deep integration
Product or work package done by vendor or internally developed
Generally operated internally
Ex: Address book by Vodafone
No Integration
Commercial Agreement
(ex: pre embedded client)
Operated externally
Ex: Twitter
Intrinsic Drive and Incentive
Strategic Choice
7. Distribution and Motivation
8. API Distribution
Long Tail
ShortTail
Web Developer
Who?
Internal Developer
Mobile Developer
Device Developer
Redistribution
How?
ServiceProvider
Aggregator
Portal