Xerox Rochester International Jazz Fest
CHALLENGE
Leverage Wegmans Jazz Fest sponsorship, and make veggies fun for festival goers.
STRATEGY
1. Provide an oasis.
2. Give partners a voice.
3. Sample the goods.
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A place for Wegmans, their local farm partners and festival goers to come together, relax and rediscover the
pleasure of veggies at Rochester Jazz Fest.
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Pop-up high tunnel lounges throughout the festival will provide veggie centric experiences and a place for people to ‘veg out
and charge up’ within an Eden-like vegetable garden.
1. Provide an Oasis:
Give people a chance to escape the chaos and enjoy a relaxing atmosphere. Festival goers are enticed by inviting lounge furniture and fresh organic vegetables. Misters and charging stations give people a delightful opportunity to recharge and refresh.
2. Give partners a voice:
Wegman’s local partner farms showcase their organic specialties, connect to the community, and provide fresh organic vegetables for sampling and display.
3. Sample the goods:
Highlight Wegmans’ world class chefs at interactive sampling stations: mini-veggie kabobs, fresh vegetable juices, and veggie sushi.
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Just step through the misters at the entrance of the high tunnel, and enter relaxing vegetable garden.
Join Wegmans and local partner farms in the
Veg Out Lounge!
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Veg out with friends in communal hanging chairs
and lounge furniture.
Charge up together with refreshing fresh vegetable
samplings, and our vegetable powered phone charging
stations.