Xerox Rochester International Jazz Fest

CHALLENGE

Leverage Wegmans Jazz Fest sponsorship, and make veggies fun for festival goers.

STRATEGY

1. Provide an oasis.

2. Give partners a voice.

3. Sample the goods.

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A place for Wegmans, their local farm partners and festival goers to come together, relax and rediscover the

pleasure of veggies at Rochester Jazz Fest.

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Pop-up high tunnel lounges throughout the festival will provide veggie centric experiences and a place for people to ‘veg out

and charge up’ within an Eden-like vegetable garden.

1. Provide an Oasis:

Give people a chance to escape the chaos and enjoy a relaxing atmosphere. Festival goers are enticed by inviting lounge furniture and fresh organic vegetables. Misters and charging stations give people a delightful opportunity to recharge and refresh.

2. Give partners a voice:

Wegman’s local partner farms showcase their organic specialties, connect to the community, and provide fresh organic vegetables for sampling and display.

3. Sample the goods:

Highlight Wegmans’ world class chefs at interactive sampling stations: mini-veggie kabobs, fresh vegetable juices, and veggie sushi.

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Just step through the misters at the entrance of the high tunnel, and enter relaxing vegetable garden.

Join Wegmans and local partner farms in the

Veg Out Lounge!

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Veg out with friends in communal hanging chairs

and lounge furniture.

Charge up together with refreshing fresh vegetable

samplings, and our vegetable powered phone charging

stations.