Wegman’s WayUS Grocery Retailer

Presented By:Bhupender SinghGaurav SoniJaved SidaPankaj KumarRahul JainShaunak PonksheShrihari Mitkari

Background• 1916 started by John & Walter Wegmans as

a Wegmans food market• Headquarter Gates ,New York• Known for people centered values• Known as a premium priced retailer• USP- satisfy customer through employee

satisfaction• Till 2012- got 15 times place in Fortune

Magazine’s100 best companies for work• Slogan-”Everyday You Get our Best”

Product Line• Beverages• Grocery items• Seafood items• Bakery supplies• Floral• Pastries• Restaurants• Pharmacy• Giftcards• Dairy• Personal care• Cookware,Tableware,Accessories

Internal and Interactive Marketing

Employee Friendly Flamboyant Customer Experience

•

Employee Friendly

“Employee First And Customer Second”

Internal MarketingFull and part time employees with high end market salariesGenerous college scholarshipExtensive training programsUnique knowledge gathering tripsEncouraging each and every employeeFull time designed coordinator

Advantage of Wegmans store

• Extremely fresh food and good variety of goods

• Variety of products• Larger store area• Specialty shops-400 different

varieties• Stores within store• Cross Merchandize

Flamboyant Customer

service

Customer Service

Convenience customer serviceCheckout line which has not too longOffer helping hand for wandering customersFull service websiteGourmet cooking classes

Job Specification

Career Decisions

Development

Effective communication

Compensation

Bubble Chart

Bubble System

Wagmans Way Strategy

• Consistent low price model

• Extremely high margin

• Relationship with partners

• Better forecasting and distribution system

Wegmans And Walmart

Wagmans• Using CLP model• Employee first and

customer second• Never compromise with

margin• Huge product line• More professional &

classier

Wallmart• Using EDLP model• Customer is the Boss

• Compromise with margin

• Limited product line• As compare to Wegmans

less professional

SWOT Analysis

Strength• Diversify

product portfolio• Recognition for

standard• Strong footfall in

US market

Weakness• Product

recalls• Limited

geographical concentration

Opportunity • Growing

organic food industry

• Growing opportunities in etailing

Threat• Highly

competitive market

• Perishable goods• Organized

shoplifting