- 1.Video Marketing in eCommerce: How to make your online
business viralPresented by: Jim Cover, Customer Success Manager
Katie Hudson, Marketing Manager
2. Meetup Leads Jimmie Cover Customer Success Manager Demac
Media Twitter: @Jimmie_CoverKatie Hudson Marketing Manager Demac
Media Twitter: @kt_hudson 3. Agenda Why Video? Quick Facts Elements
of a Great Video Examples How to use Video in eCommerce Discussion
4. Why Video? eCommerce is essentially selling through a photo More
content the better Display your product offerings Great for
complicated products Video goes farther than text/pictures 5. Quick
Facts Half of all online consumers are more confident about their
purchase decisions after viewing a product video Two thirds of
consumers who watch product videos multiple times ultimately buy
the product Invodo 6. Quick Facts Professionally produced eCommerce
videos outperform user-generated videos 30% comScore If search
queries were tallied separately from Google, YouTube would be the
second largest search engine in the world Time Magazine 71% of
Canadians are using YouTube Invodo 7. Elements of a Great Video 1.
Tell a story 5Ws (Who, What, When Where, How)2. 3. 4.
5.Humour/Emotion Length Sharing (multi-channel) Links 8. Examples
9. Boring into Enticing Virgin America 10. Tell a Story and
Entertain Dollar Shave Club 11. Bridging eCommerce and In-store
Best Buy 12. Awkward or Icky Topics PooPourri 13. Amplify Product
Pages Asos 14. Recap: How to use Video in eCommerce Product /
Category Pages Homepage About Us Page(s) Announcements YouTube
Channel Social Media Email? Multichannel whenever possible! 15.
Discussion
