Videos are one of the best ways to garner attention over the internet; especially for pure-play eCommerce merchants who don't necessarily have a brick and mortar store to fall back on for customer interaction. But what are the elements of an eCommerce video that takes it from being good-to-great-to-viral? During our eCommerce Toronto Meetup, we highlighted some of the key elements that merchants need to include to ensure their videos will be successful, as well as how to use video marketing in your eCommerce strategy, and then finally showed some of our favourite eCommerce examples! Not a member of our eCommerce Toronto Meetup group yet? Don't be shy! Come on over and join our over 400 other members and see what it's all about: http://www.meetup.com/eCommerceToronto/
Citation preview
1.Video Marketing in eCommerce: How to make your online
business viralPresented by: Jim Cover, Customer Success Manager
Katie Hudson, Marketing Manager
2. Meetup Leads Jimmie Cover Customer Success Manager Demac
Media Twitter: @Jimmie_CoverKatie Hudson Marketing Manager Demac
Media Twitter: @kt_hudson 3. Agenda Why Video? Quick Facts Elements
of a Great Video Examples How to use Video in eCommerce Discussion
4. Why Video? eCommerce is essentially selling through a photo More
content the better Display your product offerings Great for
complicated products Video goes farther than text/pictures 5. Quick
Facts Half of all online consumers are more confident about their
purchase decisions after viewing a product video Two thirds of
consumers who watch product videos multiple times ultimately buy
the product Invodo 6. Quick Facts Professionally produced eCommerce
videos outperform user-generated videos 30% comScore If search
queries were tallied separately from Google, YouTube would be the
second largest search engine in the world Time Magazine 71% of
Canadians are using YouTube Invodo 7. Elements of a Great Video 1.
Tell a story 5Ws (Who, What, When Where, How)2. 3. 4.
5.Humour/Emotion Length Sharing (multi-channel) Links 8. Examples
9. Boring into Enticing Virgin America 10. Tell a Story and
Entertain Dollar Shave Club 11. Bridging eCommerce and In-store
Best Buy 12. Awkward or Icky Topics PooPourri 13. Amplify Product
Pages Asos 14. Recap: How to use Video in eCommerce Product /
Category Pages Homepage About Us Page(s) Announcements YouTube
Channel Social Media Email? Multichannel whenever possible! 15.
Discussion
