VIRAL VIDEO

Defining and Describing Influence

Commonly Defined as:

A video clip that gains widespread popularity through the method of Internet sharing, usually via email or IM messages, blogs and other media sharing websites.

How is Viral Video Possible and Popular?

Ease of Use Technological Development Low Cost Democratic Opportunity

Social Impact

Political ToolMarketingPopularityMedia paradigm Shift

Political Tool

http://www.youtube.com/watch?v=FiQJ9Xp0xxU

Marketing

Promotions Advertising Low Cost, even FREE

Viral Video Marketing Companies

The Comotion Group

Achieved over 20 million views for their clients

Revolutionizes Advertising by shifting the way in which an audience views clips

“You have 14 seconds” impress Me

Tea Partay

http://www.youtube.com/watch?v=PTU2He2BIc0

Popularity

Internet celebrities Whistle Blowing

Chocolate Rain

http://www.youtube.com/watch?v=EwTZ2xpQwpA

Tay Zonday

Numa Numa

http://www.youtube.com/watch?v=60og9gwKh1o

Media Paradigm Shift

Cultural Transformation/Mobilization

Much Discussion is being had over the future of Viral video and its relationship with Public Relations, Marketing, and Public Opinion.

Many are afraid of its collective nature

PORK AND BEANS

http://www.youtube.com/watch?v=muP9eH2p2PI

(2008, May 23). Pork and Beans. Retrieved September 25, 2008, from YouTube Web site: http://www.youtube.com/watch?v=muP9eH2p2PI&feature=related

"Behind the Viral Video: What's Fake, What's Real.(3:00-4:00 PM)(Broadcast transcript)(Audio file)." Talk of the Nation (June 30, 2008): NA. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008 

Leonard, Devin. "Viral Ads: It's an Epidemic." Fortune 154.7 (Oct 2, 2006): 61. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008 

Retrieved October 1, 2008, Web site: http://www.newpolitics.net/node/236?full_report=1

Retrieved October 1, 2008, Web site: http://www.uni-giessen.de/fb03/vinci/labore/netz/hag_en.htm

Scelsi, Christina Scelsi: YouTude-The World of Viral Video . Retrieved October 1, 2008, from Google Scholar Web site: http://scholar.google.com/scholar?hl=en&lr=&q=info:oLs7SmMxl8j...

Tea Partay. Retrieved October 1, 2008, from YouTube Web site: http://www.youtube.com/watch?v=PTU2He2BIc0

The Secret Strategies Behind Many "Viral" Videos. Retrieved October 1, 2008, from Techcrunch.com Web site: http://www.techrunch,com/2007/11/22/the-secret-strategies-behind...

Viral Video. Retrieved September 25, 2008, from Wikipedia, the free encyclopedia Web site: http://en.wikipedia.org/wiki/Viral_video

http://flowtv.org/wp-content/uploads/2008/08/viral-videos-and-political-participation.pdf

James Carviou, University of Wisconsin-Milwaukee

Joseph M. Faina, Arizona State University

David Gurney, Northwestern University

Matthew B. Morris, University of Texas at Austin

Christina M. Smith, Arizona State University

Chuck Tryon, Fayetteville State University (convener)

http://www.alternet.org/mediaculture/99057/the_10_most_talked-about_election_%2708_viral_videos_/

http://images.google.com/imgres?imgurl=http://www.photopenfathor.com/images/face-candlestick.jpg&imgrefurl=http://www.photopenfathor.com/imageofmonth_image_archive.htm&h=485&w=668&sz=46&hl=en&start=11&um=1&usg=__86C06x5OIh0yETyrjszWaNafk-o=&tbnid=m1ofbloHaJe3pM:&tbnh=100&tbnw=138&prev=/images%3Fq%3Dface%2Bto%2Bface%2Bsilhouette%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DX

http://images.google.com/imgres?imgurl=http://wwwdelivery.superstock.com/WI/223/2102/PreviewComp/SuperStock_2102-1012.jpg&imgrefurl=http://www.superstock.com/stock-photos-images/2102-1012&h=350&w=349&sz=140&hl=en&start=20&um=1&usg=__BRsh0A8yWrtZqh_D0I-XwiLrQoQ=&tbnid=bvwa0YR_njZvZM:&tbnh=120&tbnw=120&prev=/images%3Fq%3Dfamous%2Bancient%2Bcarving%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DG

http://qingguitar.com/dj/07/images/PrintingPress.jpg

http://allnationspocechurch.org/db2/00159/allnationspocechurch.org/_uimages/old_fashion_radio_microphone_hg_blk.gif

http://www.andreae.com/images/Pictures_and_Logos/Internet-map.gif

http://images.google.com/imgres?imgurl=http://www.studioaccent.com/images/DeskMic.jpg&imgrefurl=http://www.studioaccent.com/&h=600&w=428&sz=33&hl=en&start=27&um=1&usg=__d8oLs9aa38pMR0kDbcCv9EkxCeE=&tbnid=j71Tx8yQBugXAM:&tbnh=135&tbnw=96&prev=/images%3Fq%3Dradio%2Bmic%26start%3D21%26ndsp%3D21%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DN

Will Ferrell as Bush Global Warming http://www.youtube.com/watch?v=nxpEqln5EdQ&feature=related

Extra material (not part of Presentation)