Document Title Goes Here 1PepsiCo Confidential

Strengthening Innovation and Industrial Competitiveness through Standardization and

Quality Assurance

Dina Khairo

Director Scientific Regulatory Affairs & Nutrition, PepsiCo Middle East Africa

Document Title Goes Here 22PepsiCo Confidential

Projected to grow to US$70 Bn in sales by 2016Saudi represents 74.1% of total production in GCCImports US$ 14 Bn worth of food and beverage

products each year to meets its consumption demand, with a projected growth to over US$35 Bn by 2020

Enhancing food security and reducing dependence on food imports is top of mind for Saudi government

The F&B Industry

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Present in Saudi Arabia since 1957 with 2,000 employees today and an additional 6,000 employees through its bottler network

Contributed more than US$500 million in investments to the Saudi Arabian economy since 2000

PepsiCo in the Kingdom

Pillars of its business agenda: Human Sustainability

Talent Sustainability

Environmental Sustainability

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Drivers for the Food andBeverage Industry in KSA

Youthful population that is increasingly susceptible to Western consumer trends

Home to a vast expatriate population creating demand for high-value packaged and processed foods.

As part of the GCC common market, Saudi provides a lower-cost export base than some neighbouring countries.

The Middle East and North Africa political crisis makes Saudi more secure as an investment destination

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Navigating Through Regulators

Develops standards for Saudi Accreditation body

Control food Product registration for imports

Harmonizing standards Product registration for imports

Document Title Goes Here 66PepsiCo Confidential

Leveraging collaboration with industry for knowledge and range of expertise

Advocating transparency Establish common base of from which to drive

science Develop regulations with enforcement in mind Facilitating government-to-government training

/ technical assistance for KSA standards organizations

Government – Industry Collaboration