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The 3rd US-Saudi Business Opportunities Forum was held Sep 16-18, 2013, bringing together officials, business people, educators and specialists highlighting the U.S.-Saudi trade relationship and how U.S. companies can participate in Saudi Arabia's expansion. Saudi Arabia is undergoing an extraordinary economic boom. Massive public investment, rapid private-sector growth and new sector initiatives are driving an expansion projected to offer more than $1 trillion in trade and investment opportunities over the next decade. This panel of distinguished experts highlighted strengthening innovation and industrial competitiveness through standardization and quality assurance.
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Document Title Goes Here 1PepsiCo Confidential
Strengthening Innovation and Industrial Competitiveness through Standardization and
Quality Assurance
Dina Khairo
Director Scientific Regulatory Affairs & Nutrition, PepsiCo Middle East Africa
Document Title Goes Here 22PepsiCo Confidential
Projected to grow to US$70 Bn in sales by 2016Saudi represents 74.1% of total production in GCCImports US$ 14 Bn worth of food and beverage
products each year to meets its consumption demand, with a projected growth to over US$35 Bn by 2020
Enhancing food security and reducing dependence on food imports is top of mind for Saudi government
The F&B Industry
Document Title Goes Here 33PepsiCo Confidential
Present in Saudi Arabia since 1957 with 2,000 employees today and an additional 6,000 employees through its bottler network
Contributed more than US$500 million in investments to the Saudi Arabian economy since 2000
PepsiCo in the Kingdom
Pillars of its business agenda: Human Sustainability
Talent Sustainability
Environmental Sustainability
Document Title Goes Here 44PepsiCo Confidential
Drivers for the Food andBeverage Industry in KSA
Youthful population that is increasingly susceptible to Western consumer trends
Home to a vast expatriate population creating demand for high-value packaged and processed foods.
As part of the GCC common market, Saudi provides a lower-cost export base than some neighbouring countries.
The Middle East and North Africa political crisis makes Saudi more secure as an investment destination
Document Title Goes Here 55PepsiCo Confidential
Navigating Through Regulators
Develops standards for Saudi Accreditation body
Control food Product registration for imports
Harmonizing standards Product registration for imports
Document Title Goes Here 66PepsiCo Confidential
Leveraging collaboration with industry for knowledge and range of expertise
Advocating transparency Establish common base of from which to drive
science Develop regulations with enforcement in mind Facilitating government-to-government training
/ technical assistance for KSA standards organizations
Government – Industry Collaboration
