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Why You Need Twitter

Presented by:Jeanne Willson

Markbeech Marketingwww.MarkbeechMarketing.com


“For a company not to market itself is like winking at a girl in the dark. You know what you’ve done but no one

else does.”


Twitter Success


Social Media

Will NOT • make you a millionaire• solve all your problems• Should NOT be the only marketing you doWill • help you build relationships with your

customers/client• provide you valuable feedback• Should be an essential part of your marketing

mix


Markbeech MarketingHow did we get here?


Markbeech Marketing

• Setup• Consulting • Training• Management

Facebook, Twitter, LinkedIn, BloggingEmail marketingTraditional print/advertisingWebsite design/online advertising

Promotions


Twitter• Why is it important?

– 150 million active users– 180 million unique visitors

• Is your target market there?– Direct communication with

your followers– Connect with influential people

in your industry– Drive traffic to your website

and blog

150 million


Twitter stats


Twitter demographics


What is Twitter?

• Why is it important?• How do I use it for business?

– B2B and B2C

• Starting out• Anatomy of Twitter Profile• Best Practices• Tools• Maintenance


Twitter

• Why is it important?– Easily establish referral

partners• Promote your vendors/referral

partners/network– Generate good will and more

referrals

– Establish yourself as an expert

– Gives you a competitive advantage


Twitter

Use Twitter for your own research• B2B

– Find great content for your Facebook page, blog• Articles• Inspirational quotes

– Keep on top of news• Industry trends/buzz• Local events/information• National news

– Find out about• Online events

“Twitter is my morning paper”


Twitter

• B2B– Use it to show your expertise– Retweet (RT) other people’s tweets you

think are valuable to your audience– Use it to promote/discuss events and shows

(use a hashtag #RVASM101) – Promote other people’s Twitter accounts on

Fridays (ex: #FF @RichmondMom)


Twitter

• B2C– Restaurants use it for promoting

special of the day, week, month• Use it to offer specials (#special)

– Retail shops use it to promote monthly specials, discounts, rebates

– Used to promote/discuss events and shows

Use Twitter to promote what you’re up to

Van Leeuwen Artisan Ice Cream@VLAIC


Twitter

• Starting Out– Watch and ‘listen’

• To competitors• To large, successful companies• To industry leaders• To local companies (#RVA)


Twitter• Starting Out

– Sign up at www.Twitter.com

– Choose a username– Customize your profile,

background– Put up a few tweets– Follow people– Create a strategy

• Get followers– Use RT, Hashtag, DM,

FF

http://www.twitter.com/


Username

Choosing your usernameTry to keep all your url’s as consistent as possible.

Website: www.MarkbeechMarketing.com

Facebook: www.Facebook.com/MarkbeechMarketingTwitter:

www.Twitter.com/MarkbeechMktg

http://www.markbeechmarketing.com/

http://www.facebook.com/MarkbeechMarketing

http://www.twitter.com/MarkbeechMktg


Anatomy of a Twitter pageProfile image

Your Bio

Background image

Tweet stream


Anatomy of a Twitter pageYour status update


Custom Backgrounds


Custom Backgrounds


Custom Backgrounds


Custom Backgrounds


A New Twitter


How to Follow

Click on ‘Follow’


Who to Follow?

Use your email list

#RVA


Who to follow

• Who do you want to reach?– Clients, customers, prospects

• Follow people with similar interests• Use search box

– search for a keyword– find people to follow

• Use ‘Find People’ tab at top• Go to Twellow.com


How to get followers

• Provide great content– Specials for Twitter followers only– RT valuable resources– Promote a contest, event, new product– OPC

• Just Ask! Follow me: @MarkbeechMarketing


Best Practices: Follow

• If someone follows you– Thank them for following you

• Personally, each time• Auto responders

– Follow them back


How to TweetType something here


What to Tweet• Resources

– Blog postings– Facebook postings

• Personal Anecdotes• Quotes (most popular content)

• Event Annoucements• Promotions

– Exclusive specials– Monthly, weekly, daily specials

• Ask questions – Recommendations– Comments– Thoughts


What to TweetOPC• Finding great content

– Browser favorites folder• Check for valuable content• Tweet about them• Use parenthesis (Mashable) for source• Use headline and link

– Google Reader

• www.chirrps.com


When to Tweet

• Monitor your RT’s• Schedule Tweets from 6a-12p

– Later afternoons or weekends are slow– Top of the hour

• Tweet more than once– Re-word– Schedule randomly


Etsy on Twitter


Best Practices: RetweetRT = Retweet • Share other people’s

content– They feel good that

you are forwarding their information

– You are supplying great content for others (that you didn’t even need to find!)

• Thank someone who has RT your tweets


Best Practices: Direct Message

• Can only DM people who follow you

• DM messages are private and do not show up in any stream

• Send your ‘thank you for following’ through a DM (if not auto)

• Some people will respond better to a DM then to your Tweet


Hashtags (#)• Used to help organize

information on a particular topic

• Anyone can make one up• Find a conversation on a topic

go to www.search.twitter.com• Check out #RVA for people

talking about Richmond• Often used for an event

(#RVASM101)• Used one in a webinar• Use to find quotes

http://www.search.twitter.com/


Case Study


How is Twitter Used? Webinar

• Create a hashtag• Participants can

– Follow on search.twitter.com– Talk to each other– Ask questions– Follow webinar participants– Network with participants– Thank the speaker


How is Twitter Used? Trade Show

Use show Hashtag

• Tweet before show– Booth number and location– About prize giveaways– Ask people to retweet about it

• Tweet at show– Door prizes, free gifts or other giveaways

• #RVARAM visit us in booth #24 & register to win a new 42” flat screen tv!– Tweet about door prize winners– Tweet via big screen– Visitors tweet live– Special people visiting booth

• @puritanclean thanks for stopping by, look forward to tweeting #RVARAM• @robmcclure great to see you – hope you get home safe #RVARAM


Tweet Techniques

• Use #FF or #Follow Fridays

• Use @ tags – @MarkbeechMarketing Really enjoyed the

#RVASM101 about Twitter, thanks!


Privacy

• Do not tweet about being out of town unless you don’t care that everyone knows about it

• www.PleaseRobMe.com


Promote Your Profile

• Add a ‘Tweet’ button to your blog

•Add a Twitter widget to your site

http://developers.facebook.com/plugins


PromoteIn your email marketing:• Use follow us on Twitter• Email signature

On your printed marketing materials:• Put your Twitter address on

– Business card – Brochure– Postcards

From your other social networks:• Facebook• LinkedIn


Twitter toolswww.Hootsuite.com• Scheduling tweets

www.SocialOomph.com• Auto reply• Auto follow v. Vet followers• Auto unfollow• Auto responder

www.pu.ly• Tweet mention notification

application

http://www.hootsuite.com/

http://www.socialoomph.com/


Twitter tools

www.Search.Twitter.com• Following events (hashtags)• Search for keywords

www.Chirps.com• RT content

www.Twellow.com• Online Directory

http://www.search.twitter.com/

http://www.chirps.com/

http://www.twellow.com/


Twitter: Updates

• How often should I Tweet?– Depends on your business– At least 4-5x per day– Better 8-10x per day


Maintaining Your Page

• Set a schedule• Keep an ‘ideas’ folder• Hootsuite.com• Respond to DM’s• Use auto responders for new

followers


Let’s Review• Why is it important?

– 150 million users

• How do I use it for business? – B2B and B2C

• Anatomy of Twitter Profile• Smart Content

– Best Practices– Using DM, RT, hashtags

• Tools• Promotion• Maintenance


Let’s go Live


“The Butterfly Effect is the theory that the tiny flutter of a butterfly’s wings

can create enormous changes halfway across the world.”

~ Robert G. Allen


Resources for Twitter*

• OpenForum.com (American Express)

• Mashable.com• SocialMediaExaminer.com• WebProNews.com• TechCrunch.com


Thank you!

• Please fill out your evaluation• Follow us on Twitter

www.Twitter.com/MarkbeechMktg@MarkbeechMktg

• Tweet about this class #RVASM101• Sign up for our other classes

– LinkedIn: More that Just a Resume Site– Growing Your Business with Blogs


Questions?