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Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
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www.MarkbeechMarketing.com 1
Why You Need Twitter
Presented by:Jeanne Willson
Markbeech Marketingwww.MarkbeechMarketing.com
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“For a company not to market itself is like winking at a girl in the dark. You know what you’ve done but no one
else does.”
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Twitter Success
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Social Media
Will NOT • make you a millionaire• solve all your problems• Should NOT be the only marketing you doWill • help you build relationships with your
customers/client• provide you valuable feedback• Should be an essential part of your marketing
mix
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Markbeech MarketingHow did we get here?
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Markbeech Marketing
• Setup• Consulting • Training• Management
Facebook, Twitter, LinkedIn, BloggingEmail marketingTraditional print/advertisingWebsite design/online advertising
Promotions
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Twitter• Why is it important?
– 150 million active users– 180 million unique visitors
• Is your target market there?– Direct communication with
your followers– Connect with influential people
in your industry– Drive traffic to your website
and blog
150 million
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Twitter stats
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Twitter demographics
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What is Twitter?
• Why is it important?• How do I use it for business?
– B2B and B2C
• Starting out• Anatomy of Twitter Profile• Best Practices• Tools• Maintenance
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• Why is it important?– Easily establish referral
partners• Promote your vendors/referral
partners/network– Generate good will and more
referrals
– Establish yourself as an expert
– Gives you a competitive advantage
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Use Twitter for your own research• B2B
– Find great content for your Facebook page, blog• Articles• Inspirational quotes
– Keep on top of news• Industry trends/buzz• Local events/information• National news
– Find out about• Online events
“Twitter is my morning paper”
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• B2B– Use it to show your expertise– Retweet (RT) other people’s tweets you
think are valuable to your audience– Use it to promote/discuss events and shows
(use a hashtag #RVASM101) – Promote other people’s Twitter accounts on
Fridays (ex: #FF @RichmondMom)
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• B2C– Restaurants use it for promoting
special of the day, week, month• Use it to offer specials (#special)
– Retail shops use it to promote monthly specials, discounts, rebates
– Used to promote/discuss events and shows
Use Twitter to promote what you’re up to
Van Leeuwen Artisan Ice Cream@VLAIC
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• Starting Out– Watch and ‘listen’
• To competitors• To large, successful companies• To industry leaders• To local companies (#RVA)
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Twitter• Starting Out
– Sign up at www.Twitter.com
– Choose a username– Customize your profile,
background– Put up a few tweets– Follow people– Create a strategy
• Get followers– Use RT, Hashtag, DM,
FF
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Username
Choosing your usernameTry to keep all your url’s as consistent as possible.
Website: www.MarkbeechMarketing.com
Facebook: www.Facebook.com/MarkbeechMarketingTwitter:
www.Twitter.com/MarkbeechMktg
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Anatomy of a Twitter pageProfile image
Your Bio
Background image
Tweet stream
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Anatomy of a Twitter pageYour status update
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Custom Backgrounds
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Custom Backgrounds
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Custom Backgrounds
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Custom Backgrounds
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A New Twitter
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How to Follow
Click on ‘Follow’
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Who to Follow?
Use your email list
#RVA
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Who to follow
• Who do you want to reach?– Clients, customers, prospects
• Follow people with similar interests• Use search box
– search for a keyword– find people to follow
• Use ‘Find People’ tab at top• Go to Twellow.com
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How to get followers
• Provide great content– Specials for Twitter followers only– RT valuable resources– Promote a contest, event, new product– OPC
• Just Ask! Follow me: @MarkbeechMarketing
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Best Practices: Follow
• If someone follows you– Thank them for following you
• Personally, each time• Auto responders
– Follow them back
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How to TweetType something here
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What to Tweet• Resources
– Blog postings– Facebook postings
• Personal Anecdotes• Quotes (most popular content)
• Event Annoucements• Promotions
– Exclusive specials– Monthly, weekly, daily specials
• Ask questions – Recommendations– Comments– Thoughts
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What to TweetOPC• Finding great content
– Browser favorites folder• Check for valuable content• Tweet about them• Use parenthesis (Mashable) for source• Use headline and link
– Google Reader
• www.chirrps.com
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When to Tweet
• Monitor your RT’s• Schedule Tweets from 6a-12p
– Later afternoons or weekends are slow– Top of the hour
• Tweet more than once– Re-word– Schedule randomly
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Etsy on Twitter
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Best Practices: RetweetRT = Retweet • Share other people’s
content– They feel good that
you are forwarding their information
– You are supplying great content for others (that you didn’t even need to find!)
• Thank someone who has RT your tweets
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Best Practices: Direct Message
• Can only DM people who follow you
• DM messages are private and do not show up in any stream
• Send your ‘thank you for following’ through a DM (if not auto)
• Some people will respond better to a DM then to your Tweet
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Hashtags (#)• Used to help organize
information on a particular topic
• Anyone can make one up• Find a conversation on a topic
go to www.search.twitter.com• Check out #RVA for people
talking about Richmond• Often used for an event
(#RVASM101)• Used one in a webinar• Use to find quotes
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Case Study
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How is Twitter Used? Webinar
• Create a hashtag• Participants can
– Follow on search.twitter.com– Talk to each other– Ask questions– Follow webinar participants– Network with participants– Thank the speaker
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How is Twitter Used? Trade Show
Use show Hashtag
• Tweet before show– Booth number and location– About prize giveaways– Ask people to retweet about it
• Tweet at show– Door prizes, free gifts or other giveaways
• #RVARAM visit us in booth #24 & register to win a new 42” flat screen tv!– Tweet about door prize winners– Tweet via big screen– Visitors tweet live– Special people visiting booth
• @puritanclean thanks for stopping by, look forward to tweeting #RVARAM• @robmcclure great to see you – hope you get home safe #RVARAM
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Tweet Techniques
• Use #FF or #Follow Fridays
• Use @ tags – @MarkbeechMarketing Really enjoyed the
#RVASM101 about Twitter, thanks!
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Privacy
• Do not tweet about being out of town unless you don’t care that everyone knows about it
• www.PleaseRobMe.com
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Promote Your Profile
• Add a ‘Tweet’ button to your blog
•Add a Twitter widget to your site
http://developers.facebook.com/plugins
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PromoteIn your email marketing:• Use follow us on Twitter• Email signature
On your printed marketing materials:• Put your Twitter address on
– Business card – Brochure– Postcards
From your other social networks:• Facebook• LinkedIn
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Twitter toolswww.Hootsuite.com• Scheduling tweets
www.SocialOomph.com• Auto reply• Auto follow v. Vet followers• Auto unfollow• Auto responder
www.pu.ly• Tweet mention notification
application
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Twitter tools
www.Search.Twitter.com• Following events (hashtags)• Search for keywords
www.Chirps.com• RT content
www.Twellow.com• Online Directory
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Twitter: Updates
• How often should I Tweet?– Depends on your business– At least 4-5x per day– Better 8-10x per day
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Maintaining Your Page
• Set a schedule• Keep an ‘ideas’ folder• Hootsuite.com• Respond to DM’s• Use auto responders for new
followers
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Let’s Review• Why is it important?
– 150 million users
• How do I use it for business? – B2B and B2C
• Anatomy of Twitter Profile• Smart Content
– Best Practices– Using DM, RT, hashtags
• Tools• Promotion• Maintenance
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Let’s go Live
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“The Butterfly Effect is the theory that the tiny flutter of a butterfly’s wings
can create enormous changes halfway across the world.”
~ Robert G. Allen
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Resources for Twitter*
• OpenForum.com (American Express)
• Mashable.com• SocialMediaExaminer.com• WebProNews.com• TechCrunch.com
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Thank you!
• Please fill out your evaluation• Follow us on Twitter
www.Twitter.com/MarkbeechMktg@MarkbeechMktg
• Tweet about this class #RVASM101• Sign up for our other classes
– LinkedIn: More that Just a Resume Site– Growing Your Business with Blogs
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Questions?