A World Without Borders
Joint DemonstrationTAD SummitIstanbul 2014
James BodyHead of Research & Development
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Introduction
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Hello World!
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Introduction to Truphone
❖ Formed 2006 by James Tagg
❖ Software Cellular Network – selling enabling technology to MNOs
❖ Became an operator – TRUPHONE - ‘Eat our own dogfood’
❖ Initially an ‘Over The Top’ (OTT) player
❖ Bought GSM Mobile Network Assets from 2008 onwards
❖ Full member of GSMA
❖ New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011
❖ Strength today – circa 850 employees globally
“Truphone – it’s changing the way we communicate”– Network Manager, Nasdaq 100 Biotech Company
IN COMMERCIAL CONFIDENCE© 2013 Truphone. Version 1.0.
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
❖ In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent
❖ And he couldn’t behave like normal when doing international business
❖ He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals
❖ He formed Truphone to address these challenges
❖ Originally an OTT Mobile VoIP play❖ That evolved into the World’s First
Global Mobile Network Operator!
❖ Truphone is now a global enterprise
❖ Around 100 Employees in offices across 10 countries
❖ Official Technology Partner for Caterham F1, Vitesse Arnhem and Volvo Ocean Yacht Race
❖ Clients cover FTSE 100 and Fortune 500
❖ Redefined geography with unique innovative products and service
❖ Scalable technology infrastructure built withblue chip providers
From pasture… …to pit-lane
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Why are Applications so important to Truphone?
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Section
© STL Partners 2014
Service Differentiation
13 November 2014© 2013 Truphone. Version 1.0.
Applications and their functionality are a major driver in the selection process for major corporate customers.Truphone Mobile recording allowed Truphone to win major contracts which were unimaginable previously
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Live Demo?
Too Many Lego™ Slides!
X
What is needed here….
Show REAL capabilities
DANGEROUS DEMOS!
AIM
To rapidly build a joint demonstration showing of real life capabilities of TAD ecosystem components
Truphone- Mobile numbers- Core network- Lookups and SMS (via API)
Canonical- Cloud OS with Orchestration- Live Dashboard
Metaswitch- Project Clearwater - Cloud based IMS
Telestax- Application server (with Development Interface)
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
The Demo Team
Demo Team
• Truphone– James Body
• Canonical– Artur Tyloch
• Metaswitch– Paul Drew
• Telestax– Jean Deruelle
• (Plus supporting cast of thousands)
13 November 2014© 2013 Truphone. Version 1.0.
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Artur Tyloch
We are the company
behind Ubuntu.
Canonical
UbuntuThe Dominant Cloud
OS
Cloud OrchestrationJuju, Maas, Landscape
OpenStack#1 Private Cloud Distribution
Professional Services
World-ClassEnterprise Support
What we offer
Developers choose Ubuntu
Public guests OpenStack hostsSources: Various, Consolidated clouds* Source: OpenStack Survey 2014
* Sources: Scalr, Rightscale, Microsoft. Includes usage on AWS, Azure, Rackspace, ** Grey indicates Red Hat Enterprise Linux market share
Ubuntu is the platform of innovation1
IaaSOpenstac
k:
Cinder
Nova
Neutron
Horizon
Glance
Ceph
Swift
Big Data
SDN PaaSHadoop
Horton
Works
Couch
Mongo
Storm
Spark
Nicira
BigSwitch
Midokura
Plumgrid
Juniper(OpenContrail
)
Cloud
Foundry
Heroku
EngineYard
ActiveState
All share Ubuntu as a default platform
MAAS
PHYSICALPROVISIONING
+DYNAMIC
RE-PURPOSING
3 complementary automation tools
APPLICATIONDEPLOYMEN
T+
SCALING
ADMINISTRATION+
AUDIT+
COMPLIANCE
19
4 it knows how to scale them
1 Juju is the conductor of server apps
3 it knows how to hook them together
2 it knows how to deploy them
5 it orchestrates them.
What is Juju?
When you deliverWe enable you
❖ On any cloud…
❖ On Premise
❖ On Bare metal
❖ For demos
❖ For testing
❖ For real
❖ On any OS
RestComm
RestComm
Dashing.io
Requirements: 15 VMs
Phone numbers redirection
2 IMS
4 Your data, application
5 Dashboard, analytics
1
3 IVR
Moving to production: +6 VM
Monitoring
2 Log Management
1
3 NTP
Call +44 7417 89 19xx
No magic:2 months 30min
(inc. deployment)
Summary
Technologies 20
VM Deployments 21
Call +44 7417 89 19xx
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Show Cloud
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Paul Drew
THE BRAINS OF THE NEW GLOBAL NETWORK
METASWITCH NETWORKS
THE BRAINS OF THE NEW GLOBAL NETWORK
Paul Drew October 2014Metaswitch Networks | Proprietary and confidential | © 2014 |
Metaswitch: the BRAINS OF THE NEW GLOBAL NETWORK
▪ Unmatched Communication Software DNA
– 30+ years of software development; broad portfolio
– proven business model; financial stability
▪ Cloud, NFV, SDN leadership – Industry experts, first-to-market virtualized
applications
▪ 650 employees– High retention of engineering expertise– Innovative, agile development methods
▪ 1000+ global customers– Service Providers– Equipment Manufacturers– Large Enterprises
▪ Built on– Innovation– Quality Engineering– Reliability– Exceptional customer support
Metaswitch Networks | Proprietary and confidential | © 2014 |
The Network Brains are On The Move…
COMMODITY COMPUTE COMMODITY STORAGE COMMODITY SWITCHING
SERVICE INTELLIGENCENETWORK INTELLIGENCE
Metaswitch Networks | Proprietary and confidential | © 2014 |
…FROM DEDICATED HARDWARE APPLIANCES TO PRIVATE AND PUBLIC CLOUDS
INTELLIGENT SOFTWARE
GENERIC HARDWARE
Project Clearwater – VoIP in the Cloud
The Cloud
Open Source
Open Standard APIs
+
+ =
Massively scalable, very low cost,
IMS-basedmass-market VoIP services platform
designed from the ground up to leverage
the Cloud
Business ModelInnovation
+
www.projectclearwater.org
Demo
Clearwater
Mobile
Metaswitch Networks | Proprietary and confidential | © 2014 |
API AS
HTTP Restful APIs
Voice Survey
Application
Restcomm
IMS Core
Dashboard.io
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Jean Deruelle
DEMO
Time to grab your phones and INTERACT!
Join Us for a Drink
Dial
+44-741789-19xx (Where 19xx is your Year of Birth)
Note: Does not work on Avea
Demo Phase 1: Show Real Live World Interaction
> Welcome> Determine favorite drink
- Beer- Wine- Soft Drink
> Check for underage drinkers > Select preferred drink > HLR lookup/playback caller info > Send SMS token for drink back to caller > Display result in real time on Dashboard
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Switch Screen
Demo Phase 2: Show Scaling Under Load
> Engage test traffic generator- Call set up with simulated media
> Increase traffic load exponentially > Show load balancing and scaling > New nodes spawned as load increases > Target: 10 k concurrent inbound calls
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
The Future?
© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
James Body
Head of R&D
UK: +44 74088 49622
US: +1 443 977 6128
AU: +61 466 927 683
NL: +31 629 710 683
HK: +852 514 98995
DE: +49 1529 0004 691
PL: +48 732 406 625
ES: +34 668103 427