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Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit

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Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit 12-13 November 2014. Juju charms, Ubuntu, Project Clearwater, Mobicents, Restcomm, provisioned and configured in real-time with live traffic demo - coming next auto-scaling.

Text of Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit

  • 1. A World WithoutBordersJoint DemonstrationTAD SummitIstanbul 2014James BodyHead of Research & Development

2. 2013 Truphone November 13, 2014 Limited. All Rights Reserved.Introduction 3. 2013 Truphone November 13, 2014 Limited. All Rights Reserved.Hello World! 4. Introduction to TruphoneTruphone its changing the way wecommunicate Network Manager, Nasdaq 100 Biotech Company Formed 2006 by James Tagg Software Cellular Network selling enabling technology to MNOs Became an operator TRUPHONE - Eat our own dogfood Initially an Over The Top (OTT) player Bought GSM Mobile Network Assets from 2008 onwards Full member of GSMA New CEO Steve Robertson (ex-BT Openreach) joined 8/2011 Strength today circa 850 employees globally 2013 Truphone. Version 1.0. IN COMMERCIAL CONFIDENCE 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 5. 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 6. From pasture to pit-lane 2013 Truphone November 13, 2014 Limited. All Rights Reserved. In 2001 our founder couldnt get amobile signal at his farmhouse in Kent And he couldnt behave like normalwhen doing international business He questioned why traditional mobilenetworks were slow to evolve andaddress the challenges faced bybusiness and individuals He formed Truphone to address thesechallenges Originally an OTT Mobile VoIP play That evolved into the Worlds FirstGlobal Mobile Network Operator! Truphone is now a global enterprise Around 100 Employees in offices across 10countries Official Technology Partner for Caterham F1,Vitesse Arnhem and Volvo Ocean Yacht Race Clients cover FTSE 100 and Fortune 500 Redefined geography with unique innovativeproducts and service Scalable technology infrastructure built withblue chip providers 7. 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 8. Why are Applications so important toTruphone? 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 9. 2013 Truphone November 13, 2014 Limited. All Rights Reserved.Section STL Partners 2014 10. Service DifferentiationApplications and their functionality are a major driver in the selection process for majorcorporate customers.Truphone Mobile recording allowed Truphone to win major contracts which wereunimaginable previously 2013 Truphone. Version 1.0. 13 November 2014 11. Live Demo? 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 12. Too Many Lego Slides! 13. What is needed here.DANGEROUS DEMOS!Show REAL capabilities 14. AIMTo rapidly build a joint demonstration showing of real lifecapabilities of TAD ecosystem componentsTruphone- Mobile numbers- Core network- Lookups and SMS (via API)Canonical- Cloud OS with Orchestration- Live DashboardMetaswitch- Project Clearwater - Cloud based IMSTelestax- Application server (with Development Interface) 15. The Demo Team 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 16. Demo Team Truphone James Body Canonical Artur Tyloch Metaswitch Paul Drew Telestax Jean Deruelle (Plus supporting cast of thousands) 2013 Truphone. Version 1.0. 13 November 2014 17. 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 18. CanonicalWe are the companybehind Ubuntu. 19. UbuntuThe Dominant Cloud OSWhat we offerCloud OrchestrationJuju, Maas, LandscapeOpenStack#1 Private Cloud DistributionProfessionalServicesWorld-ClassEnterprise Support 20. Developers choose UbuntuPublic guests OpenStack hostsSources: Various, Consolidated clouds* Source: OpenStackSurvey 2014* Sources: Scalr, Rightscale, Microsoft. Includes usage on AWS, Azure, Rackspace,** Grey indicates Red Hat Enterprise Linux market share 21. Ubuntu is the platform of innovationIaaSOpenstack:CinderNovaNeutronHorizonGlanceCephSwiftBig Data SDN PaaSHadoopHorton WorksCouchMongoStormSparkNiciraBigSwitchMidokuraPlumgridJuniper(OpenContrail)Cloud FoundryHerokuEngineYardActiveStateAll share Ubuntu as a default platform 22. 3 complementary automation toolsMAASPHYSICALPROVISIONING+DYNAMICRE-PURPOSINGAPPLICATIONDEPLOYMENT+SCALINGADMINISTRATION+AUDIT+COMPLIANCE19 23. What is Juju?1 Juju is the conductor of server apps2 it knows how to deploy them3 it knows how to hook them together4 it knows how to scale them5 it orchestrates them. 24. When you deliverWe enable you On any cloud On Premise On Bare metal On any OS For demos For testing For real 25. Requirements: 15 VMsRestCommRestCommDashing.ioPhone numbersredirection12 IMS3 IVR4 Your data, application5 Dashboard, analytics 26. Moving to production: +6 VMMonitoring2LogManagement13 NTPCall +44 7417 89 19xx 27. No magic:2 months 30min(inc. deployment)SummaryTechnologies 20VM Deployments 21Call +44 7417 89 19xx 28. Show Cloud 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 29. 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 30. THE BRAINS OF THE NEW GLOBAL NETWORKMETASWITCH NETWORKSTHE BRAINS OF THE NEW GLOBAL NETWORKPaul Drew October 2014Metaswitch Networks | Proprietary andconfidential | 2014 | 31. Metaswitch: the BRAINS OF THE NEW GLOBAL NETWORK Unmatched Communication Software DNA 30+ years of software development; broad portfolio proven business model; financial stability Cloud, NFV, SDN leadership Industry experts, first-to-market virtualizedapplications 650 employees High retention of engineering expertise Innovative, agile development methods 1000+ global customers Service Providers Equipment Manufacturers Large Enterprises Built on Innovation Quality Engineering Reliability Exceptional customer supportMetaswitch Networks | Proprietary andconfidential | 2014 | 32. The Network Brains are On The MoveFROM DEDICATED HARDWARE APPLIANCES TO PRIVATE AND PUBLIC CLOUDSNETWORK INTELLIGENCE SERVICE INTELLIGENCECOMMODITY COMPUTE COMMODITY STORAGE COMMODITY SWITCHINGMetaswitch Networks | Proprietary andconfidential | 2014 |INTELLIGENT SOFTWAREGENERIC HARDWARE 33. Project Clearwater VoIP in the CloudThe Cloud+Open Source+ =Open Standard APIsMassively scalable, verylow cost,IMS-basedmass-market VoIPservices platformdesigned from theground up to leveragethe Cloud+Business ModelInnovationwww.projectclearwater.org 34. DemoVoiceSurveyApplicationDashboard.ioHTTP Restful APIsClearwaterMobileMetaswitch Networks | Proprietary and confidential | 2014 |API ASRestcommIMS Core 35. 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 36. DEMOTime to grab your phonesand INTERACT! 37. Join Us for a DrinkDial+44-741789-19xx(Where 19xx is your Year of Birth)Note: Does not work on Avea 38. Demo Phase 1: Show Real Live World Interaction> Welcome> Determine favorite drink- Beer- Wine- Soft Drink> Check for underage drinkers> Select preferred drink> HLR lookup/playback caller info> Send SMS token for drink back to caller> Display result in real time on Dashboard 39. Switch Screen 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 40. Demo Phase 2: Show Scaling Under Load> Engage test traffic generator- Call set up with simulated media> Increase traffic load exponentially> Show load balancing and scaling> New nodes spawned as load increases> Target: 10 k concurrent inbound calls 41. The Future? 2013 Truphone November 13, 2014 Limited. All Rights Reserved. 42. 2013 Truphone November 13, 2014 Limited. All Rights Reserved.

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